Weibo V6 version online full connectivity users and interests

October 13 Afternoon news, Weibo officially released the PC-side V6 version today. The revision will strengthen the information dissemination based on interest, in the promotion of User Content acquisition efficiency, reading experience, based on the vertical domain certification users to launch the corresponding interest content production, dissemination and tool to create a more complete content production and consumption of the ecological.

Interest aggregation improves information acquisition efficiency

In order to enhance the efficiency of content discovery, Weibo launched the "discovery" channel, and in the home navigation bar set an important entrance, users do not have a concern on the premise can also see the content of interest. Through the early data and relationship precipitation, micro-blog on the user's interest in a comprehensive analysis, screening different categories of topics, micro-blog and related content, in the "Discovery" channel aggregation presented, and provided a number of groups of labels for users to further choose. According to the plan, Weibo will be in the near future online subscription function, users can be interested in the sub channel subscription. The list of channels you subscribe to will appear in the Subscriptions section of the left-hand navigation bar, and users can browse the information without having to manually focus on the direct click.

Micro-Blog At the same time to simplify the personal homepage, ordinary users are only divided into the home page and album two tabs, the homepage covers the main account information, micro-blog relations, published articles and pictures and praised the content, so that users to achieve a quick understanding of the relevant account. It is noteworthy that the personal homepage has also added the tag aggregation function, users can use their field of interest content by labeling and topic of the way aggregation classification, more convenient for other users to understand themselves, but also easier to have the same expertise and interests of fans. In addition, micro-blog launched the Timeline function, users can choose a different time period to pinpoint the required content of the microblogging.

In the design, the new version of the micro-Bo information flow display, navigation bar, Message center and personal home, and many other places have been adjusted, the overall style is more concise. The most prominent is the presentation of information flow, the PC side of the micro-blog flow and mobile end as the form of cards, each of the micro-blog has been a distinct partition. Weibo also enables Cross-platform opening, and the cost of micro-blogging design and operations can be reduced by providing a single source of material to meet both PC and mobile requirements. The unity of vision and architecture not only reduces the user's sense of fragmentation in different terminals, but also helps enterprises to promote the effect of micro-blogging.

Feature upgrade content production spread realization tool

In addition to enhancing content discovery efficiency, Weibo has launched a dedicated functional application for users of different vertical areas to provide rich content production, dissemination and liquidity tools.

In the record industry, for example, music people through the exclusive function module released songs, will be presented in the form of cards in the prominent area of their microblog home, to facilitate the fans to listen and share, to enhance the content production and dissemination efficiency. When the new song is on the line, the musician can also use the module to achieve a paid download. Data show that more than 20 musicians in the testing phase have opened the music paid download function, more than 100,000 micro-bloggers to download the music through the way, in addition to new songs paid to download, concert tickets sold in micro-blog also achieved good results.

The new online Discovery Channel also aggregates quality content from a variety of areas to help content producers reach subscribers in full and promote personal branding through rapid content dissemination. Weibo also announced that, on the basis of the early media testing, Weibo paid reading will be fully open to the media author, and the rewards function will be gradually open to ordinary users. During the two-month testing phase, more than 30,000 people had been rewarded on Weibo, and the total paid subscriptions were over 1.5 million yuan.

Previously, micro-blog for the media from the introduction of a series of support programs, in finance, medical, music, media and other fields to achieve a virtuous circle, in the past one quarter from the media author through the micro-blog advertising Division and business topics to obtain a share of income has been close to 3.5 million yuan. With the enrichment and refinement of content production, dissemination and liquidity tools, more content producers will benefit from it, and Weibo will also create a sustained stimulus to the creation of high-quality content, thus further enhancing the user experience.

Penetration vertical field expands user relationship with interest nodes

Weibo deputy general manager Lin Shuiyang pointed out that the previous users in the micro-blog is mainly concerned about hot spots and star dynamics, but with the diversification of demand, users of books, music, movies and other content showed great interest, the formation of these interest nodes greatly expanded the number of micro-blog total relationship.

In the face of these trends, Weibo has been building page pages for different vertical areas from last year, with a unified framework to aggregate individuals, institutions, objects, interests, and even functions to help users find the information they need faster and more efficiently. Currently, 600多万个 Music page has been established on Weibo, with more than 730 million new sets of user relationships behind it. The new version of micro-blog on the line, not only will promote the establishment of interest nodes, but also for the interests of the node to bring better transmission effect.

"In essence, Weibo is a user-focused information discovery network. Lin Shuiyang says Weibo has allowed different people to connect on the Internet, the next goal is to build a network of people and people, people and organizations, people and objects, people and interests, and become one of the forms of social networks. Users can pay attention to different types of account discovery information, and through the interaction with the account to obtain services. For Weibo, accelerated penetration of the vertical field will further enhance the user experience and business value of the platform.