Weibo's advertising revenue topped 30 million dollars for the first year, an increase of 209% per cent

2013 Q2 Sina Weibo advertising revenue of 30 million U.S. dollars, according to Mr. Chao revealed that Alibaba for micro-blog advertising revenue generated about 5 million dollars. Promote Feed (Information flow advertising) business, the contribution of the revenue of about 10 million yuan. Although Weibo's earnings amounted to $30 million trillion this quarter, the microblogging business is still at a loss and has not changed the situation because of Ali's stake. According to Yu Zhengjun revealed that 2013 Q2 micro-blog business losses of 11.6 million U.S. dollars.

Currently Weibo is still using Alibaba's advertising trading platform (ADS Exchange), the user base is not in the advertising platform to put into use. However, Chao said he hopes to use Weibo's user database to offer ads to businessmen from Alibaba on Weibo. In the future, efforts will be made to integrate the data on both sides with Alibaba's system or a system that has been developed together, and the project is already in progress.

In the last quarter, Chao introduced the micro-blogging business "mobile first" strategy, also achieved good results. Chao revealed that without considering Alibaba's contribution (Alibaba's advertising revenue is mainly reflected in the PC), Weibo mobile end of the revenue accounted for about 34%. In addition to mobile advertising, the future will also seize the potential business O2O, strengthen the "mobile payment" of the liquidity. In addition, will exert the mobile end of the entertainment business, such as mobile video, mobile games and so on.

On the outside attention of the "portal and microblogging dispute", Cao Chao said that there is indeed a mutual encroachment, advertisers will be between the two platforms to make a different cost allocation. While advertising revenues for portals and microblogs are growing, the medium-term growth of portals is relatively mediocre. For the microblogging platform, the future will be intended to increase the number of businessmen from Alibaba's advertising ratio, reduce the proportion of platform advertising, to reduce mutual encroachment.

Boosted by earnings news, Sina's shares surged 5.82% to 84.89 dollars. Another good news is that the U.S. investment bank sent Jay expected Sina Weibo value of 6 billion U.S. dollars, and the Sina target price to increase to 95 U.S. dollars. This year Ali 586 million U.S. dollars to invest in Sina Weibo, when the microblog was valued at 3.36 billion U.S. dollars. But at an analyst meeting, Chao said Sina Weibo has no plans for an IPO.