Weibo's contribution to brand marketing

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Weibo is already a big platform that most Chinese netizens must use to understand information every day. Since the 2009 microblog in China, the first in the past 4 years, the microblog "140 words short content" has created countless legends. Especially under the micro-Bo show to the user's brand is also the limelight. So how much did Weibo contribute to brand marketing? Ah night to give you some examples to tell you:

      One, micro-blog driven the development of new products and services

      A thousands of tens of thousands of fan group Weibo, Being able to focus on the messages they send out in a very short period of time and interact with them is likely to be the focus of the day. such as micro-Bo generated micro-BO group purchase services, is through today's very popular group purchase evolution. In the increasingly competitive era of group buying, many famous brands in order to launch new products, the establishment of large-scale micro-blog, short time content people know that there is now such a product can buy, a lot of people's attention.　　And the process of mutual product theory and forwarding achieves the propaganda effect.

      Second, low-cost entrepreneurial tools

      as a platform for free information, Weibo is a very "cheap" marketing work. As long as you know how to type, have enough cow's ability to write information, and the content can attract the attention of fans, then you can fully realize the zero-cost business. It's like once there was a small trader on its Twitter-less Weibo blog, "Just leave the store you want on my microblog, we immediately send the past" information, immediately in the middle of the fans caused by onlookers and reprint, although not a large scale, but also for that store brought a lot of fame.

      third, promoting and stabilizing the brand value

      Since Weibo has a very strong communication effect, if the brand elements can be set on the Weibo, With high popularity Weibo to promote and stabilize the image of the brand in people's hearts, you can quickly get the spread of fans, the effect will be geometric growth. Like the national TV brand column, in the shape of their own micro-Bo will be quite a user, often show a fire, you can introduce a large number of fans, then in micro-blog and fans to convey a variety of information, can quickly stabilize the audience ratings, and has been climbing momentum. It can be seen that the effect of micro-blogging to the brand is extraordinary.

      Four, Twitter tracking and customer service

      Weibo this feature millet is the most successful. In the use of micro-BO small rice brand marketing, Lei can not be lessEfforts in micro-blogging, maintenance of micro-blogging team is unprecedented huge, and strive to ensure that every user can get the perfect experience. From the purchase of mobile phone began to the user's emotional interaction and concern, the user sent to the microblogging message will have a label set to know how long time to reply to the user, and have permission to grade preset, automatic distribution of work, automatic statistical reports, such as a series of tracking services, the user of millet views and needs　　Because of such meticulous work, can help millet in a short time to expand the influence of the brand, become the leader of the domestic mobile phone.

      above is a night on the role of micro-blog in the brand marketing of some thin theory, Weibo itself in the marketing there are many uses, reasonable use and meticulous, will have a surprising return.

Original Author: Night language

Original Record Place: http://www.hao-koubei.com/html/Market_12204093.html