Weight 4 grassroots webmaster talk about how to operate and optimize the website of self-help

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Always want to do their own station some experience to tidy up, also worried about the post published by a lot of people say is a dung grass article, but finally or summon up the courage to submit the article, whether you think it is a soft wen also line, experience to share, I just summed up my real experience. I am currently operating the site is "4", starting from this March, the weight of the site is finally stable in the weight of (Webmaster Tools inquiries, Love Station query is 3), the daily steady flow in the 1200~1500ip around, is also relying on this flow, Baidu Alliance is now stable in the day 20, One months also small have income at 500 yuan more points. Although the money is not much, but to oneself, is a progress. This article just want to keep wandering in the weight of 2 and 3 of the grassroots webmaster to share the inspirational class, article class site is how to operate and optimize, so the thighs can skip this article.

I. Structure of the website

To tell you the truth, I don't like the structure of my website now, because the beginning of the positioning is about the article, such as inspiring the inspirational articles, inspirational stories and memories, etc., but after a period of operation, found a word to the flow of particularly many, "the Entrepreneurial Story", and Baidu to the ranking is also very good, Go straight to the first place. So one is tempted to open the column of entrepreneurial story, adding a lot of such articles ... The structure of the entire site is messy. Later, a friend to change friends on the chain of advice to me, first of all, I want to locate clear, in the end is to do, or to do inspirational, if it is to do inspirational, you should be around inspirational keywords to build the structure. I think he said quite reasonable, this is the structure of the current set to: Inspirational stories, inspirational articles, inspirational quotes, motivational speeches. But I also reluctant to have included so much about the creation of the article, so now another column called "Generation", it seems a bit nondescript.

I said this means that if the webmaster friends are new sites or included content is not a lot of words, we must locate the site clearly, clear structure, to do which theme, on the theme to build the site, so that it appears professional and exquisite. Because we are grassroots webmaster, can not be like those big stations as a comprehensive, what all take into account. For example, the determination to do inspirational words, through the Keyword tool query and inspirational related to the index of the word to do the column, or can do a little more, for example, to do "inspirational quotes", and then around the famous to build structure, professional and exquisite to play the advantages of personal site.

Ii. content of the website

One said Seo, the old birds are saying to us "content for the king, the chain for the Emperor", "content must be original" may listen to the ears are cocoon, but the real concrete how to operate, few people are willing to say. The network has been operating for almost 2 years, previously also always thought that the original content is the best, so sometimes it will be a mess to write some so-called original articles, including false original (is to head to the end of the way to stay in the middle), but later found that the original or not with the rankings and included not too much relationship, Sometimes hard to write an original article, but also as a direct paste copy of the article included fast, ranking good. Especially inspirational quotes These, what other people say, you have not changed. Later, a friend told me that the content of the article should be from the user's point of view, the user feel valuable, feel readable, think can cause resonance, that is good article, he does not matter whether you are original or copied. Below I sum up the self-help kind of website article content several sources way, I as far as possible said the thin some, facilitates everybody concrete operation.

1, QQ space in the Good article

Almost everyone will open QQ space, QQ space in the real life of friends to share the article, most of them can be read well worth sharing good articles. If you are in space to publish reproduced articles, you will also choose to feel good articles will be sent out. That as a webmaster, you are in your own friend space, to choose those with your site topics related to good articles, stick to their own web site up. Here is a small trick, is to first copy down the article to the TXT text, and then copied from TXT to the site, so that there is a benefit, you can remove some of the links and pictures we do not want. In sorting out the article, it is best to go over it, sometimes some friends in there to add some language to promote their website, the text to clean up the irrelevant.

2, micro-trust friends in the circle of good Articles

I recommend the source of this content is the same as above, but how to transfer the Good article in the micro-letter to the computer? Maybe some people know, some do not know. Here's how I do it:

Open a micro-trust in the circle of friends, the top right corner of the "...", click on the option, and then there are "send to friends" "to share to the circle of Friends" "collection" ... and other options, the penultimate is "Send Mail", you click the "Send Mail", and then sent to their own mailbox, open the mailbox on the computer, click the link in, is the computer version of the micro-letter content, you want to paste copy or do, you can. Do not know whether to clear out, try to do their own operation should be understood.

3, the text in the video

This is not a general statement, I cite the example I used. For example, I have a "motivational speech" column in my column, CCTV recently hosted the "lecture" more popular, the program has a celebrity keynote speech, those content is relatively good, but at the beginning, I found that online are only video, no text. So I set up a special "lecture speech" this column, and then watching the video side of their own knocking text, although the hard point, but always more than their own messy original text is much better (because I write bad), this action brought me a lot of unexpected effects. Because there is no such text on the network, so I released such content after the basic is the original text, and then Baidu did give a very good ranking. Now you see the Baidu included those "Lectures xx speech manuscript", at least 90% is I a word a word knock out.

I say this means that you can find some similar video programs, digging in the text which is not yet appearing on the web, which is also an important source of content. For example, the speech content of the super speech home of Anhui TV, also can use this method to dig out the content.

4, related topic website article

Why to put this in the end of the source of the article, because after all, the articles reproduced others, especially those high weight site of the article, the rankings will not prevail. But also not to say can not reprint, or that principle, users feel good articles, can be reproduced. Just in the actual operation, grasp some skills, such as similar sites, from the weight of the site, the search engine has not included good articles, reproduced over, if your station weight high enough, search engines will think you posted on the site is original. This does not need to elaborate, has done the website, the basic everybody can do this kind of thing.

Third, how to improve the weight of the site

This is all grassroots webmaster are concerned about the topic, the network on similar articles are also fast overrun. I just want to say that through the long tail keyword to improve the weight. Long Tail word believe stationmaster all heard, but carry out, may really do is still very few.

1, through Baidu Index, search Drop-down box to dig long tail keyword

For example, there is an article from other websites reprinted from the philosophy of famous articles, the content is wonderful, but posted on other sites, we want to use this article, how to reflect our advantages? You can enter the "philosophy of Life" in the Baidu search box, or "sentiment life", will appear like the following Picture Drop-down box:

There are a lot of related long tail keywords, there are these words, down is the choice of these long tail words to do the title of this article. For example, can be called "Understanding the Philosophy of life sentence", or a little longer, called "the classic Words of life" and so on, so that this article is different from the original site, and the title is long tail words, if Baidu included after the search for the word users, Baidu will be your article to show him, These people can slowly realize the exploration.

2, through their own web site statistics tool users access to search terms to dig

Each site will be installed statistical tools, installed to really use up. Or an example:

Like my inspirational web, look at one-month user search terms, ranking compared to the previous "inspirational entrepreneurial Story", "entrepreneurial self-help article", then I can around these words to do long tail keywords, such as "Celebrity entrepreneurial self-help Story", "Modern Celebrity celebrity Entrepreneurship story", or "on the celebrity entrepreneurial inspirational article", Use this kind of long tail words to do a topic, or the title of a fuss. Although these words Baidu does not have an index, but has the user to search, the user searches these words to your website, the Baidu Nature will add the weight value to your website.

Digging the long tail of the word method, too much will no longer say, anyway, the principle of long tail keyword only one: Stand in the user's perspective to think on the line.

3, increase the keyword density

An article that determines the long tail after the keyword, in order to highlight this keyword, in the article title, description, keywords, article content, the best embodiment of this keyword, especially in the content of the article, you can in the first paragraph and the last paragraph of the keyword you selected to repeat, and bold plus black, of course, this should be natural, Do not affect the user experience. The purpose of this approach is to increase the density of keywords, if the article is included in the post, the ranking of the article still has a lot of help.

Iv. How to promote your website

In the operation of the website, perhaps this is what everyone is doing every day, here I also just pick some of the network did not talk about the method.

1, QQ space and micro-credit promotion

Why would you say that? A good article worth reading, you posted to your friends circle, there should have been a lot of people reprinted, but a lot of webmaster now eager to add a lot of anchor text, friends see very uncomfortable, the result at most give you a praise, leave. So how do we promote it without causing resentment? My practice is to add a watermark image to the article. The article is accompanied by illustrations that are not objectionable to others. If you publish the article is good enough, will win a lot of forwarding, the article was forwarded, if the user has more interest, he will follow the image of the site name to search for a look at this station there are some better content. My micro-letter and QQ space in the article basically do not put anchor text, but every day by search engine search "" "" Inspiring Net "in the IP has more than 200, this not only brought traffic, Baidu also gave me the site plus weight value.

2. Do ebook

The concept of e-books is very wide, specifically, such as Baidu Library, many people said that Baidu Library published audit success rate is too low. I would say that the reason for the low success rate is that you add promotional and other anchor text or links. The solution is the same as the 1th in the QQ space promotion is the same, you do Word documents, you can in the header or footer plus your site name, users if interested, he will naturally go to search your article. In addition to Baidu Library, there are 360doc libraries and so on, this method of promotion of everyone is not the same, or to their own experience.

3, Baidu Encyclopedia

Since it is specifically for the self-help category of the site, I specifically said Baidu encyclopedia. Because when it comes to motivation, you definitely have to talk about celebrities. When you published a story about the characters, Baidu was included in the future. You can go to the Baidu Encyclopedia of the characters to edit the entry, because the editor will have a reference to add resources, you can add this article URL address and site name. If the entry is approved, this celebrity entry can bring you more than 20 IP per day. It can be imagined that if you edit the success of 10 characters, the stability of the day to bring more than 200 IP, it must be more comfortable. For example, I edited the "Bill Gates" "Wang Chaoge" "Xiahua", every day to bring traffic to the site. Of course, we all know that Baidu Wikipedia bad audit passed, the key to success is that you have no editorial content in the encyclopedia, it depends on everyone to dig themselves.

V. Summary and some tips

In the summary I would like to say a quick way to organize and publish articles. Do personal site Webmaster Most of the work is a family, time is very valuable, sometimes business trip or busy later, there is no time to take care of the site. We all know that the site is regularly updated on the snapshot is very useful, how to do every day regularly update the article? My method is to write the article in advance, and then regularly published on a regular basis. I've only used Dedecms and wordpress,wordpress to update posts regularly, that's not to mention. Dedecms words, I do this: the content of the article, title, description, keywords, tag tags are finished, save the first "to be audited manuscript." On weekends or when I'm not busy, I do it whenever I have time. Then every day to the release time, I will be these "to be audited manuscript" modified into "open browsing", released. In this way, even if I am outside on business trips, meetings, can also log in the background to update the article.

The long-winded said a lot, do not know how many of the grass-roots webmaster Useful, the article published, in the mind also on the practical. Anyway, the site optimization, operation of the details, only on their own slowly groping experience, the way to others is not necessarily suitable for their own, others say bad method, to their own body may become easy to use. Finally, I wish everyone's website daily traffic soared, the weight more and more high! Please feel free to go to my website.