Weight is not equal to rank organic combination can complement each other

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In fact, many people fall into this misconception, that the site weight and keyword ranking is a thing. Or think, the high weight of the site's keyword ranking must be very close to the front, but the fact is not so. If the weight and rank can be drawn on the equal sign, an unusually high weight of the site, such as Sina, Sohu, such as the comprehensive portal, the occurrence of the keywords should be ranked in front of other sites. If that is the case, we grassroots webmaster will not have any chance of growth. But this is not to say that the weight and rankings do not have a relationship, but the weight is not equal to ranking, reasonable station outside the station optimization with the weight of the continuous promotion, ranking will have to rise to the ideal position.

In many webmaster crazy after the PR value, Google has made it clear that webmaster do not care so much. and pointed out that PR is only a site's overall embodiment, and keyword ranking does not have much relationship. But now, Google is not fail Chinese mainland, a lot of webmasters are still reluctant to PR value, in the exchange of links frequently mentioned and abnormal care. Since the embodiment of the overall weight of the site, then search technology so leading Google, and its web site weight comprehensive assignment parameters PR will not be clouds. But what is the relationship between weights and rankings? or through what method, let keyword rankings and site weights synchronized upgrade, and make both organically combine and complement each other?

First, out of the misunderstanding, the relationship between the weight and ranking

There must be some kind of intrinsic connection between the weights and the rankings, which must be interdependent and complementary. First of all, in the station outside the station optimization good, search engine can effectively identify the case of the keyword. Determine the ranking of the site order, must be the weight of the site. This is why we care so much about the amount of content included in the site, the frequency of snapshots updated. To promote keyword ranking, the first thing to do is to improve the weight of the site. Second, good keyword ranking, but also effective to promote the weight of the site. When the user searches for a keyword in the search engine, a good ranking nature can be site clicks, with high-quality content site browsing depth and stay time performance, will give the site weight to enhance the great help.

Aside from the existence of a competitive environment, a site with a fair weight and key words performance will become more and more excellent. So the relationship between the two is interdependent, high weight can effectively enhance the keyword ranking, good ranking performance can also effectively enhance the weight of the site. Knowing these, website optimization becomes unusually simple. On the one hand we have to find ways to enhance the weight of the site, on the other hand to optimize the station, so that the search engine can effectively identify the site theme and core keywords. And combine the two organically, for example, the quality and quantity of the link influence the weight of the site, and Anchor text link is also the main search engine identification keywords; for example, the original article can attract search spiders frequently visit the site, improve the frequency of snapshots update the site. In the original content, the natural layout of keywords and anchor text links, more conducive to the site optimization is also more conducive to search engine identification keywords.

Second, perseverance, web site weight promotion only to strengthen the implementation

Regardless of content or link, I am in the site optimization, more in the focus on the overall weight of the site to promote. Website weight promotion Needs a long-term process, should receive every original article or reprint article, as long as the search engine included, are accumulating a certain weight. The same link building is the same, each effective link, as long as the search engine is included, you can accumulate the weight of the site. Therefore, website optimization needs constant spirit, high weight of the site is not a overnight work, because the weight of the site needs a long process of accumulation. And the competitive environment is constantly changing, search engine algorithm is also constantly optimized.

"Simple things to repeat, repetitive things to do" is an important way to achieve the value of self-worth, adhere to the need to constantly change according to the environment, constantly adjust the competition strategy. The author of this view in the previous article "Competitive Advantage convergence, website optimization needs to win by quantity also mentioned, when the core strategy has been ponder to the time, we are in the details of the implementation of lean, so that competitors can not imitate; when the competitive advantage gradually convergence, we are in the number of the competition, Let it be contrary to the helpless. Do it attentively, insist on doing, innovate to do, lean to do! When our executive power is high, that is, the success of the Shanshan.

Third, good wind borrowing force, keyword recognition is the focus of optimization

Site weight high performance in many aspects, such as frequent snapshots update, content included in the number and quality of the performance of the exceptional outstanding. But the most important performance of high weights is the top of the list of keywords, otherwise the site optimization will lose any significance. As the previous article said, only the search engine to identify some of the site keyword, can let the site weight function to the extreme. How to let the search engine some recognize the website keyword? From the author's previous published article, "There is a picture of the truth!" Analysis of the key words in search engine identification and the five ways to realize keyword search, we can easily inkling.

Search engine to effectively identify the theme of the site and cognitive keywords, the following five aspects can not be ignored: first, a reasonable keyword layout and density, which is the most traditional search engine identification keywords, and the second is through special labels <b><strong><h>, Highlight keywords to make search engines easier to identify. The special note is that the H1 tag only appears once on one page, otherwise there is suspicion of cheating; the third is the anchor text within the external link, but must be reasonable nature, in the middle of the article to ensure that the key words are linked, did not affect the fluency of the sentence and the inherent logical relationship; Four is the title/keywords/in the label Description/copyright/author and so on reasonable use, should remember natural million can't stack keywords; five is the Address bar URL keyword optimization and the ingenious use of Sitemap is indispensable.

Weights and rankings can be more image of the understanding of a line of two points, also only two points to form a gleam. If the search marketing and network marketing also counted as a point, then three points is exactly the same side, and the three have the same complementary relationship. The professional Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) thinks, big to the network marketing small to the website optimization, any link is not isolated, but a interrelated whole. In order to successfully launch Internet marketing, every detail is very important and needs to be implemented perfectly. Since the correlation, then see the trees should think of the forest, in promoting the weight of the site, but also must take into account the keyword optimization and later network marketing.