Well-known sea Amoy business platform CN Hai Tao completed A round of financing

Recently, it was revealed that the well-known sea Amoy business platform CN Hai Tao (to be renamed as: Amoy metao.com) has completed 5 million US dollars Jingwei Investment A round of investment, and the financing cooperation has been confirmed by the industry authority . Data show that Amoy has been a number of senior Internet investors attention, investors, including Cai Wensheng, Wang Dongfeng and Jingwei Wang Huadong venture capital. It is reported that honey Amoy from the product line to get millions of dollars in round A financing took only 2 months.

According to honey Amoy founder, former cat product manager Xie Wenbin revealed that at present, honey Amoy team has grown to 50 individuals, on-line for 5 months, the monthly sales flow has exceeded 8 million, the client has reached nearly 500,000 active users. The A round of investment this time will be mainly used in the following areas: 1, to expand the team, including the addition of key personnel; 2, to expand and regulate business scale and business cooperation, including maintaining cooperation with the bonded area to explore more models; , Increase honey Amoy marketing and marketing investment; 4, for daily expenses, wages and so on. For honey Amoy, the financing for the future flagship "brand limited sale" aimed at overseas brand shopping development strategy will play a key role.

Xie Wenbin also introduced to the author, at present the sea Amoy is divided into two modes: the first is the overseas stocking, direct mail to the user, the second is overseas purchasing, transit to the user, the second is mainly related to the purchasing business, honey After several months of development, Amoy has become the largest online purchasing service platform in China. The concept of zero-generation purchase, price transparency and full service has been well received by users and has served nearly 500,000 people. Mi Amoy all purchasing business under normal circumstances will be 16 working days will be on the hands of users, fast clearance distribution. Amoy launched the first overtime payout in the domestic marine Amoy area in May, gaining a lot of praise. Amoy promised users Amoy sea purchasing If more than 20 working days without domestic distribution will be free shipping. Just held in April just after the end of the milk powder festival, Amoy single-day consumption of broken million cans, has become a new benchmark for overseas shopping.

"But the purchasing business also has some great drawbacks." Xie Wenbin frankly said, "Although the purchase can easily form a mall, can increase sales, but there are two very serious problems. First, there is no own stock (sales can not be expanded ); Second, there is no own pricing power (no gross profit), from our purchasing business point of view, the first few sales are mother and child, Japan Amoy, shoes, electronics and bags, a large part of these goods Brand is available through the channel to obtain a lower purchase price, in order to expand the scale, we set up a new procurement department, and domestic and foreign suppliers to cooperate. "This is Xie Wenbin has been mentioned that the purchase-based, the future Mi Amoy focus to promote Sale business, in fact, is the electricity business, with the words of Xie Wenbin, the future Mi Amoy will be pure sea Amoy brand e-commerce model for sales, no longer to foreign websites purchase, and will take "limited sale, sold out" Way to operate. The mode of operation of the limited sale compared with the sea Amoy mode has several main advantages. To ensure that all purchases of goods for the genuine; to lower prices for sale to users; Free Trade Zone stocking straight hair, the user to shorten the time to obtain goods, without waiting for a few days and then wait.

Speaking about why Amoy choose to sell instead of access to Lynx International channels? Xie Wenbin said that first of all the limited flow of start-up companies can not support the platform to expand sales, followed by honey Amoy brand inventory is limited, Amoy must be limited Inventory, looking for some competent channel partners to sell their way to expand sales, the two sides get better trust. In addition, channel access does not guarantee the unity of all services. The most important thing is that the sale, on the basis of guaranteeing the quality of goods and genuine goods, will have a cheaper price than the channel mode because of the large purchase volume and the greater price advantage.

I analyzed several major domestic sales of electricity supplier, the current only product will be the main domestic second and third tier brand sales business, and the United States and the United States gifted cosmetics beauty and its own brand sales, honey Amoy this cut into the sea Amoy Brand sale business, we can say promising. Sales business can better serve the relationship between users and channels, with great market space, market segmentation, large demand.

"Amoy sea is an exaggerated proposition, all people only see the market, but never really hard to explore," Xie Wenbin on the current hot sea Amoy market a lot. "The future of Amoy will be closely linked with the state, customs, trade and monetary policy. The emphasis is not on transshipment, but on the need of more user contact, user preferences and user needs." This is Xie Wenbin's position as a veteran entrepreneur in the Amoy industry Profound experience. In my opinion, the future of sea Amoy promising, the focus of Amoy sea is the supply chain and services, transshipment is only a process, if you can cut deeper, the advantages of resource integration, unified planning. Will be the next Amazon-level website.

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Established in Boston, USA in 1977, Jingwei Ventures is one of the earliest venture capital firms established on the east coast of the United States to focus on investing in start-up high-tech companies. The company was the earliest investor in Apollo Computer, Stratus Computer and Continental Cable, the predecessor of Comcast, and was one of Apple's early investors. In 1982, Jingwei Ventures opened a Silicon Valley office near the east and west coasts of America's most important technological innovation birthplace. By virtue of this advantage, Jingwei Venture Capital immediately touched the forefront of technological innovation in various industries.

All along, Jingwei Ventures are renowned in the global venture capital industry for their outstanding investment performance and long history.