Wenrong: "Grassroots" top 500

Despite the rout of the large private steel companies, Sha Steel was shortlisted for the world's top 500, but wenrong more pressure than joy. "The wind and waves are really not uncommon, but this situation is the first time encountered." "Wenrong on the table said, and added four words," to guard against. "Despite the temperature of 35 degrees in Zhangjiagang, Wenrong a suit in a white short-sleeved shirt," he said. He always does not pay attention to wearing, but helpless, "recently too many social intercourse."　　He shook his stout right arm. Jiangsu Sand Steel Group to 2008 years to 20.8 billion U.S. dollars in operating income, the first one to become the United States "fortune" the world's top 500 companies ranking, but also the only selected "grassroots" private enterprises in mainland China.　　Wenrong recently often have to take a pleasure to thank the parties to congratulate, but the heart is not easy. It was a delicate moment when the steel industry was one of the hardest hit in the recession. The backlog of inventories, shrinking markets, excess capacity, expensive iron ore, tight capital chains, and years of ills in the third quarter of 2008 when steel prices approached the pinnacle of a sudden outbreak, the feast turned to famine.　　After 7 consecutive months of fall, although steel prices rebounded from May 2009, no one in the industry dared to revive. On the other hand, the steel industry is the most obvious industry in this round of shuffle.　　Jianlong Iron and Steel Zhixiang, Fosun Group Guo, New Hope Group Liu has been the Ningbo iron and steel shares, all transferred to Baosteel Group, du Rizhao Iron and steel, had to accept the restructuring of the Shandong Iron and steel arrangements, and another transmission of Shanxi Haixin Steel young heir Li Chaohai, also intends to take refuge in Shougang.　　In the 12 months, the steel castle, which stands on the Yangtze River, has also experienced many ups and downs of other private steel companies.　　Be reorganized? "The wind and waves are really not uncommon, but this situation is the first time encountered." "Wenrong on the table said, and added four words," to guard against. At the end of October 2008, the National Steel Price Composite index was 108.6 points, down 53.7 points from the beginning of July. Screw steel, wire prices compared with the time actually fell 2000 yuan-2400 yuan/ton. SHA Steel Factory has not cut production, but the shares of PU Stainless steel, the acquisition of the Henan Yongxing Steel and other projects have been discontinued, exports fell 70%.　　Wenrong almost broke a record of never losing sleep. The private steel is in great rout, a jittery. Wenrong just in November nearly one months abroad, rumors spread, said sand steel capital chain break, Shen fled not return, even someone in the middle of the night to call him to inquire. "I'll run?" "Wenrong Some laugh and cry," All my assets, all my life is here.　　He Shang not far from the blast furnace said. Although a similar deduction is groundless, but mapped out the survival atmosphere of the private steel enterprise crisis, "the environment is not good, the steel industry will talk about restructuring every day, but the talk is Baosteel, Angang, Wisco How to restructure, no one talk about how to restructure private enterprises, we can only be restructured." The head of an anonymous private steel company in Hebei is aggrieved. He remembered that the Panzhihua steel reorganization was named after the surname said, state-owned enterprises who can, but private enterprises are sand steel to do not.　　[Page] "Wenrong is already our Big Brother, restructuring state-owned enterprises He also play not turn." Besides, why do we always say we have a problem with our money chain? On the one hand, we are listed companies less, the cost of financing is high, on the other hand they (state-owned enterprises) acquisition of basic money, construction projects are banks. To put it directly, will banks push too hard even if they have a real problem with the money chain? Will the NDRC sit idly by? The leaders of the state-owned steel companies have room for improvement in politics, and in a few years who cares. But what about us? A chief of the NDRC can train me around. "In the fourth quarter of 2008 to the first quarter of 2009, many eyes stared at Wenrong, and the legend of the private steel company would not open the stakes," he said. Before the economic crisis, there had been rumors of a possible takeover of sand steel.　　The most vivid legend in 2007, it is said that Baosteel chairman Xu has come to Sha Steel to talk about equity cooperation, and the real situation is a vice president of Sha Steel Xu classmate, it is just an ordinary private visit. But this time, some foreign investors want to copy the bottom of the sand steel. It was a famous steel group in South Korea, Wenrong the company's name. They have communicated with each other around 2005. Shen said that when the other side as long as willing to pay 30 billion yuan, he may consider to sell 40% of the shares.　　But the multinational company feels the price is too high. "After the financial crisis, it found me again and asked me if I could be cheaper." They are 30 percent, 40 percent, 50 percent. "Wenrong a listen to the gas does not hit a place," I used to be this price, now I only spent 70 billion, from 15 million tons (steel production) to get 20 million tons, others spend 150 billion can not get out. I don't discount 10 percent. "The other side of the conditions proposed to 6 billion yuan to acquire 10% stake in Sha Steel." "The financial crisis, you should always drop a bit, we have studied, in the Chinese steel industry, your asset prices are high."　　The company representative told Wenrong. Shen at the moment showed a strong side, he told each other, "then you go to the domestic look, anyway, I do not lack this money, the financial crisis did not affect me, sand steel or sand steel, I am a head-on asset."　　"Of course, the financial crisis did not have any effect on sand steel, but there was no bones." One of the Wenrong is its huge volume. "If there are only 10 iron and steel companies in China, all of them will not be able to pass the threshold, and I'll turn it off, if there are only two left in 10, I'm sure." He smiled and said, "even if 2009, 2010 annual loss of 1 billion, I can survive." If I lose money, I don't believe how many people can make money. If this happens, the Chinese economy will collapse. "[Page] sand steel is a private enterprise" barbaric growth "of the sample, a number of macro-control, Wenrong has bucked the trend and expand production capacity, the end of the near misses clearance.　　This time, however, he is no longer eyeing expansion. The crisis has provided enhanced control,The possibility of "cutting the clan" mildly.　　From 2006 onwards, SHA Steel has acquired Jiangsu Huai Steel, Yong Steel, Henan yongxing Steel, Changzhou Xin Rui Special Steel, to obtain production capacity of tens of millions of tons, in addition to Huai steel for mixed ownership enterprises, the remaining three are private holdings. "We acquired the enterprise, some of the basis is better, and some said is the family-owned enterprises, Lao Tze, son, brothers and sisters, wife are in the inside, this situation is more headache." An anonymous executive at Sha Steel rubbed his finger. Small and medium-sized private enterprises often exist related to iron and steel enterprises, production enterprises, as well as trading companies, scrap company, Mutual will inevitably "this ticket to the ticket, this account open to that account."　　After the acquisition, Sand Steel became a major shareholder, these transactions to be removed, procurement, sales must be unified to the group. "When the market goes up, everyone is busy making money, and the motivation is not particularly strong." The entrepreneur who can cooperate with us, the mentality is quite open, but he wants to make sense, not necessarily the company's relatives and friends all want to get through, sometimes in front of him mutter a talk, may affect the decision.　　"The anonymous executive above is cautious.　　However, a by-product of the ebb-tide is the "boat on a big ship". "If it wasn't for Sha Steel, frankly, it's not easy for us to survive this winter," he said. A senior executive of Henan Yongxing Iron and Steel took a puff of smoke. "The second half of the difficulty, difficulties are in the funds, some projects to get almost, may be a little bit, but without this money, enterprise that tone is broken." Local leaders often go to site inspections, but ask him not to take the money out, it is impossible to finance funds, can only mobilize banks. But the bank loan is also the enterprise behavior, that time relies on our own financing not to be able to do, but the sand steel comes to guarantee, all problems solved. "In the supply of raw materials, the acquisition of the Enterprise iron ore procurement used to be each other, take this opportunity to sand steel to integrate it together, in the field of marketing is the formation of the International trade Company." The steel industry has a huge cash flow, and SHA Steel is preparing to form financial companies to focus on mobilizing funds. Wenrong's goal is to unify the procurement of raw materials, unified for the organization of the sale of Enterprises, SHA Steel Group in the future will be from a single production-oriented enterprises to have production, trade, financial integrated enterprise, but he also in the sense of proportion, "also can not borrow a large environment is too tight, put people into a production line, a production workshop , otherwise they have no power or pressure. The reorganization between the state-owned enterprises may solve the problem of the leading group, and the reorganization between the private enterprises is the key to solve the problem of how to maintain the enthusiasm and flexibility of the shareholders.　　"The integration is mainly carried out by the Board of Directors, and SHA Steel has strengthened the role of the board of directors in the past year, which has led to the" Wenrong ". SHA Steel Board was established in 2006, Wenrong told the Chinese entrepreneur reporter, "in the future to catch some easy work." He had been the heart of sand-steel leaping, but as the affiliates grew more and more, he personally could not be the only engine. Through the board of directors, Shen hopes to build an institutionalized framework and straighten out the managementDepartment, no more hands-on. "SHA Steel ' Eleven-Five plan" first, not to increase the number of tons of steel, how many tons of iron, but also to ensure the evergreen team.　　"Wenrong said at the time. Until the fourth quarter of 2008, however, the board's image was unclear and its functions were being combed. In the darkest days of the industry, Shen and executives can finally slow down and finish the adjustment. The Board of directors becomes an administrative organization, under the Investment Department, the Operation Department, the Organization personnel department, the discipline Inspection and audit, the Finance Department and the Office, and centralize the management of member enterprises. "The board is equivalent to the Standing Committee of the Group shareholders ' meeting and the Board of Directors to perform their daily work.　　"Sheng concludes. In the past, the chairman of all the acquired companies had only Wenrong, and currently three of the chairmen of the companies had been Sheng concurrently. In the jurisdiction, Gong is Sha Steel's "second-in-command", he has to complete three changes through the board of Directors: Money management information, procurement and sales of inventory management information, promotion and training of new recruits. "Without the financial crisis, these things have to be done, but there are now more external conditions for internal change."　　"Sheng said. The recession has also made sand steel's advantages clearer in the face of Wenrong. In addition to the industry's ability to control the cost of the enemy, sand steel weapon is the ability to quickly transform the production line. In the sand steel Plate production workshop, you can see the original production line like a turn, this "bend" is a newly added rebar production line. After the billet into the continuous rolling mill, you can produce a large volume along a straight line, you can also turn to 11.8 meters per second at the speed, rolling out a root length of about 108 meters of high-quality rebar.　　To complete similar adjustments, sand steel only takes less than three months. 4 trillion after the introduction of the stimulus package, wenrong surface relieved. He knew that once the demand for steel was strong, the chance of sand-steel would come at once.　　Sure enough, 2009 1-February, the whole industry is still in a loss background, sand steel can still maintain production and marketing rate of 100%. Entering the top 500 gave Shen a new frame of reference. "We are now ranked 444, and the operating income is only 1/22 compared to the first shell." International peers ArcelorMittal and Nippon Steel have also thrown us far. Even the domestic Baosteel, ranked in 220, operating income is more than 14.7 billion U.S. dollars. In other words, we just entered the threshold, and at any moment there was the possibility of being squeezed out. Shen to himself and Baosteel's Gap if the candle, his fingers counted, sand steel industry chain is not as complete as Baosteel, sheet production capacity gap, steel derivative industry than Baosteel, the financial cost is higher than Baosteel. In addition, the resource control ability is inferior to Baosteel. At present, Sha Steel has 1 billion tons of mine resource reserves, 3-5 years iron ore self-contained capacity may reach 40%-50%.　　Baosteel has been using international iron ore since the 1980 's, and has been doing it for nearly 20 years, and its resource supply stability is the goal that Wenrong tries to approach. The market warmed up earlier than Wenrong had expected, and by July this year sand steel had been profitable for six consecutive months. "The actual is just beginning, as long as the back is not bigBig drop, this year even stop.　　He judged. People close to Shen revealed that, although in 2005, SHA Steel set the goal of entering the world's top 500, but no specific timetable.　　Shen Heart of the idea, perhaps more willing to see in 2010 years or 2011, the situation stabilized after the ranking. "In another 10 years, SHA Steel will enter the top 300 of the 500." Shen raised the voice said, and then slowed down, "10 years after the problem is someone else's responsibility, 10 years out of the question, or my responsibility." "This year, Wenrong 63 years old.