Wenzhou businessman plans to buy dozens of Italian brands

A purchase Pierre Cardin plan, which has been brewing since March, is just the first step for Wenzhou merchants to buy international brands.　　"Daily economic news" Yesterday from authoritative sources learned that Wenzhou's private capital will be a group to acquire more international well-known brands.　　From the original joint fund-raising to buy a house to now the group "attack" international well-known brands, Wenzhou businessman's "business" hit overseas. Docking 50 Italian Brands "I am now in Italy, with 12 Wenzhou shoes clothing enterprises in charge of the inspection of Italy's well-known brands." "A few days ago, Wenzhou shoes Leather Industry Association vice Chairman and Secretary General Rongfang in the daily economic news, said in an interview.　　According to reports, 12 of Wenzhou Enterprises made a mission to the end of June, to Italy Malcay, and 50 Italian shoes brand on the acquisition, cooperation and other matters. "In July, these Italian brands will also be invited to visit China and will be able to reach a partnership."　　According to Rongfang, in addition to Italy, Wenzhou Enterprises will again in September to organize a group to Europe for brand inspection. Multi-information shows that Italy has launched a Geox, Ancona, Filottrano and other 50 internationally renowned Italian footwear brand, and said that the brand will be sold, OEM production, provide design, and Chinese enterprises to carry out all aspects of docking.　　This trip to Italy's "exploration camp" enterprises, including giant one group, Gilda Shoes Company, days ya shoes company, such as 8 footwear enterprises and Austria Ben NI apparel company apparel companies. From the agent to "buy" brand Wenzhou people and international brands can be traced back to the end of the last century, statistics show that only in Wenzhou Yongjia Qiaotou town, there are more than 3,000 people in Guangzhou to engage in international brand agent, the formation of more than 200 agent enterprises, the main products are clothing and leather shoes, leather goods, such as gold, crocodile shirt, playboy, Dream Special Jiao　　, Valentino, Pierre Cardin, Dan Road, Woodpecker and so on. In the number of agent brand growth, Wenzhou people also tasted sweetness in the agency. Take the leather industry as an example: 2001 ~2003 years, Wenzhou agent crocodile T-shirt for 3 consecutive years is the market's sales champion, the market share first. 2004, the brand replaced the trademark, sales began to decline, also by the Wenzhou agent of the Gold Lee to replace its position.　　After 2004 years, due to the liberalization of the retail trade, the international line of brands through the way to enter the Chinese market, Wenzhou agent of the dream of special Jiao, Valentino, such as Valentino forced to turn to the two or three-tier cities. "Retailers continue to obtain from the agents, manufacturers continue to pressure agents, agents sandwiched between the two sides." "Brand agents," Mr. Zhu told the Daily Economic news, since 2006, he has been acting as an international brand has been at a loss, "by the end of this year, the agency contract expires, I am ready to stop the renewal." "It is reported that in the search for cooperation with international brands, Wenzhou people in the early days through the introduction of Hong Kong friends, in the agency of international brands after the famous, more and more brand ownersAnd asked to be represented by the door, "we were almost all out of it." "Recalling the brand agent market 5 years ago," Mr Zhu said, "the agency's fees are getting higher, but sales are getting smaller." "After the agency business became" obsolete ", the agency of Wenzhou began to form a specialized team to search the world for potential brands.