Western: Million Manor Western chain to join

Million Manor Western chain: is the international catering group to give technical support to the world-style chain restaurant, it covers the world hundreds of kinds of dishes.　　And the implementation of the "complex operation Simplification" of the standardized process (million Manor Central kitchen system), thus, after a few days of training by the chef can pass the induction examination. The business background to "the best of the best cattle" famous million manor Fat Cattle Seafood restaurant, opened on August 8, 92, mainly engaged in beef hotpot and Cantonese cuisine seafood, distinguished five-star hotel Chinese chef in charge of the kitchen, restaurants have a variety of seafood in a timely manner to meet the needs of all sectors of the community, restaurants have two 0-point restaurant, 14 VIP rooms of different sizes, ranging from two rooms to accommodating 30-40-person multi-functional rooms for guests to dine for greater convenience, to undertake group activities and festive wedding banquet is a restaurant to serve the community another project, restaurants in the hardware also for guests to provide a more perfect dining facilities, each VIP compartment has a TV, telephone, Air conditioning and karaoke equipment for guests ' amusement, some private rooms also equipped with drinking fountains, sofas, oversized diameter table, for family gatherings, friends drink, business meals to provide more choices, restaurant staff have been specialized food and beverage training, smile Service, warm hospitality is the basic requirements of the daily work of the restaurant, the restaurant proposed "　　All for the needs of guests, guest satisfaction, we are satisfied with the slogan, so that our service work is getting better, and the restaurant also has a parking 40 car park, security guards always adhere to the post, and provide free car cleaning services for the guests have a car to solve the worries. Market analysis China joined the WTO, Beijing successfully bid for the 2008 Olympic Games, China and the international exchanges between the increasing, economic reform has been rapid development, the development of million manor time is ripe. In the next few years, China will face a rapid change, the development of major cities will be synchronized with the international development, international guests are increasing, the Chinese and Western culture to accelerate the blending, our service window is bound to become the first stop of the guests, which is related to the first impression of international standards, as a public score of the examination paper. Million Manor from the famous world known as the "best cattle" manor fat Cattle, to the first open to enter the capital of the subway chain operation of the door, and is known as the first Chinese private enterprises chain operation; from household name and eight consecutive years to maintain the national sales of the crown of the Manor Burger, to the first merger of state-owned enterprises and become "the first to dare to eat crabs" private enterprises; From the sensation of the world, changed decades of traditional crafts of the first bucket Manor fresh juice, to the first Chinese private enterprises through the international Catering group to join the certification and technical support; These are recognized by all sectors of the operating highlights. This shows that the million manor has the impact of the internal mechanism of the market. At present, Million manor has mastered a variety of food processing and preservation technology, with a Western-style chain of operation Technology and business philosophy, the establishment and improvement of food research and development, personnel training, centralized procurement, logistics and distribution management system, and before October 1, 2002, completed the Central kitchen processing studentsProduction system and operating chain of data real-time transmission management system, and completed from the trainee shop to the model shop localization improvement. In order to fully push the quot, the Kingdom plan "--set up 500 international popular global food and beverage chain business projects. Since China's reform and opening-up in the past more than 20 years, a large number of Western ideas through the Chinese visit, the return of overseas students, foreigners travel, as well as a variety of foreign fast food, foreign culture, foreign products and other cultural exchanges, is rapidly improving mutual understanding and affinity. According to the survey, including Taiwan, Hong Kong, Singapore, Malaysia, Korea, Japan and other Asian regions and countries, the region's pure local food and beverage outlets and the number of foreign catering shop is about 25 or 30:1, and Beijing's pure local restaurant and the number of foreign catering outlets than the 10 years ago, 1300:1, grew rapidly to about 800:1. This figure shows that China's current Western restaurants are growing rapidly, but there is still a large market space. In addition, a survey of urban population shows that: elderly people over 65 years old love Western food only accounted for under 10% of the surveyed population, 45-year-old middle-aged group accounted for about 50%, 25-year-old youth population accounted for more than 75%, and 13-year-old youth population is as high as 95%. Therefore, some foreign fast food to promote the target targeted at young people and even children. Again, the service level of our hotel industry has greatly improved after the reform, but the western facilities are still unsatisfactory. According to China's relevant regulations, the domestic three-star hotel must be equipped with Western-style services, and most of our hotels in Western-style services are in the workshop-type operation situation, resulting in a monotonous variety of varieties, taste instability, procurement management difficult, high operating costs and costs, research and development capacity weak, etc. , which has formed the situation that the tourist source is less and the operating income is poor, even becomes the hotel management and management burden. These problems have constituted a general flaw in the hotel business, some of the hotel's western facilities throughout the day using the "buffet" approach, the dishes are not divided between Chinese and Western, not unique, not by consumers; some of the three-star hotel's western facilities have gradually shrunk to only more than 10 square meters of area, only to meet the relevant management department. We believe that the hotel's western service, is a reflection of the hotel management level of one of the important signs, it is necessary to seriously treat and carefully study one of the main service content. In order to achieve home and customer return to the goal, we need to improve the treatment of each service details. We also believe that the content of Western dishes in Chinese hotel should be rich and various content; can't supply buffet all day, because Chinese people are more picky about the taste of food, so, the Chinese hotel copy Western Hotel's diet simplification, it must be inappropriate-because, the majority of tourists in China hotel is Chinese. 1998, Million Manor received the United States Coco ' s international catering group operating authorization and spent 36 million yuan to introduce the Coco ' s chain of production technology; The introduction of the Representative internationalThe highest technology of the Dutch Copen-type spiral quick-frozen equipment, food molding equipment and the United States Nimco juice, fruit paste, seasoning sauce, sauce, ultra-high temperature tubular sterilization equipment; received technical guidance from 260 experts from the United States and Japan; sent hundreds of people to the United States and Japan for research and training Set up million manor Global food management company. In the five years since the operation was authorized, million manor Global food management company with the United States and Japan experts, the domestic thousand kinds of spices and raw materials carried out a rigorous laboratory screening, some of the accessories also sent to Japan to confirm the final form of the use of raw materials and texture standards. This is the basic work that can solve the transplant exotic flavor and maintain its flavor characteristics. 　　As a result, million manor has a rapid development of terminal chain operation of the basic conditions. Competitor Analysis 1, with internationalization, standardization, standardization of Industrial production to replace the non-standard personalized kitchen technology, to achieve a standardized production of kitchen technology and management process, a complete solution to a single restaurant is difficult to form a system management and management defects. 2, the use of scientific food preservation technology to make the traditional kitchen roughing into semi-finished products, finished storage and simple and efficient operations, reducing the technical problems caused by the operation of errors, stable production quality, shorten the production time, reduce the labor intensity, reduce the waste of raw materials, improve the management level. 3, through centralized procurement, unified processing, decentralized distribution of the normative process, will not be easy to unify the processing content in the central kitchen unified completion, so that the training of the chef's rapid operation skills become possible. Thus the idea of simplifying complex problems is realized. 4, to increase the variety of dishes, overcome the single store stock and demand of the contradictions, highlighting the food science storage and other industrial advantages, to solve the problem of raw material supply under any circumstances, so that the kitchen in the preparation of a simple and convenient premise, the food has achieved diversification, reducing the complaints. 5, the introduction of different national boundaries and customs theme decoration, can maximize the attraction of the same consumer groups to patronize different environments, combined with consumer interests and Western catering culture, the humanistic environment and the combination of dining environment has become more and more people's demand. In accordance with social trends to improve the environment of the complex cultural content of the meal, to attract more consumer groups to patronize the rate. 　　6, international research and development institutions in line with, can improve international standards and maintain a balanced development. The strategy implementation plan first, million manor Universal Gourmet chain will launch the collection Europe, in the United States, Asia and other countries hundred dishes from the combination of recipes, thus, it has with any kind of more than the possibility of a variety of cuisines, with consumers can choose a variety of options to solve more and more consumers taste changes and increasingly picky problem. However, the establishment of this idea must first solve the problem of "standardization". Traditional kitchen operations are mostly dependent on the chef's personal skill level, which not only limits the technological boundaries across the border, but also restricts the possibility of chain development. Western-style fast-food stores in the world chain of success, is to solve the standardization of raw material supply problems, so that the bestThe chef's personal skills have been replicated and promoted across borders. They are not copying the best chefs, but the simple process of working. The process is to transfer the best chef's "craft" from the stove to the production workshop; Converts the best personal sense of smell and experience into digitized measurement, converts the work on individual chopping boards into industrialized production and maintains scientific storage; then the fresh-keeping semi-finished products are distributed to each store through logistics, then, is through standardized simple work to complete the final production. 　　The Million Manor Global gourmet chain is managed and developed this way, but is dozens of times times more complex than any Western-style fast-food chain. Second, million manor global food chain will be collected over the years the world's customs and architectural characteristics concentrated in each of the different stores, the formation of different themes of the "World attractions" and "World style", creating a more consumer groups to meet the food culture of the material needs, You can also feel the spiritual enjoyment of being in a foreign country or returning to the same place. This measure is completely different from the current use of various chain management enterprises in the same decoration, the same style, the same feeling of the drawbacks. The blending and development of world culture is precisely because of the difference, the difference brings the attraction and the exchange.　　China has a deep-rooted 5,000-year cultural background, which determines the Chinese people to Western culture is a huge attraction and communication, which is why monotonous quot, fast food "in China to achieve rapid development of the reasons. Third, million manor Universal gourmet chain will install sound, light, like integration equipment, in different theme environment background, regular playback (every 15 minutes on time) and environmental theme of the humanities, landscape, scenery and other images, lighting and surround sound will also simulate the effects of nature, Put people in the real environment. 　　This is the only one with "world cuisine, theme environment, natural customs" Trinity Creative theme Restaurant, is also the use of stereoscopic content to attract consumer groups one of the important means. The million manor global food chain will be unified installation of "real-time digital transmission management equipment" and "remote real-time image monitoring equipment", all into the digital real-time management state. The computer terminals of all shops are connected with the headquarter, and any data is synchronized with the reception, which provides scientific data for production reserve, logistics distribution and technology research and development.　　Through real-time digital transmission monitoring system, at any time, the most popular and most unpopular varieties, as well as the relevant management of all the content to be concerned about the statistical analysis, for a regular period of not less than 30% of the vegetable rotation rate and the design of new shop to provide scientific data, to continuously update and maintain a novelty of benign development purposes. Financial plan 1, the franchisee has coffee Western business interests, a good business ideal and service concept 2, identity, cognitive "Manor Western Coffee" trademarks, Products and Business Philosophy 3, open shop upfront investment amount: 801 million 4, good reputation and financial credit 5, have the burden of windThe ability of 6, have certain management experience and ability 7, willing to participate in headquarters training and accept the headquarters of the management 8, shop area recommended 350 square meters. 9. Shops should have their own parking spaces. Tel: 010-63468888 company: million Manor Investment Group website: http://www.byone.com Address: No. No. 377, Guang Wai Street, Xuanwu District, Beijing