What a terrible brand effect to promote

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In the site there is no brand promotion is not a keyword ranking so terrible, because the brand can be introduced to the real user groups, so that the brand to start publicity from here, and we do the best promotional link is "brand promotion" Wei Wei to explain its terrible place:

I. Promotional branding

But when we started to advertise for our company: the promotion of the brand is indispensable, of course, the best publicity for the site is also to start to promote the time many people will not imagine for their own brand to do propaganda, only for their own site to do the link, do not need to do brand publicity links, this is the most important point. Wei Wei to teach you how to promote the brand:

1. To establish a good image of the user: in some platform to determine the image of the brand; for example: "Shenzhen car Rental" We pull down the box to find the most users want to know the needs;

As the picture suggests for the "Shenzhen Car rental Company" Demand is the most obvious one, we identified the group after the platform to do Kung fu: Baidu know, Baidu Bar, Baidu Library, some related forums, search and answer questions, Tianya questions and answers, and so on some questions and answers to some of the platform to spend a little

What we need is: Ask a question (the title must include "Shenzhen Car rental Company" Appropriate use some long tail words; Do not understand can use the long Tail Word mining tool) as shown

Solve the problem (first help the user solve the problem it needs, then publicize their brand; As the above picture asks: Need a car price list to refer to; very simple we need to provide some of their own company on the line "This is I have rented a certain company's price list, you see!" The price list says "at the end." I feel that certain company's service is good, the price is also very affordable, the car is not bad, I suggest you to their company to see, Address: xxxx ") This is not very smooth to the company brand propaganda in place;

We do not need to be hard to promote: not to tell the questioner "you go directly to So-and-so company to see it, the best service of XXX" as shown

And what we need is soft promotion: "Tell the questioner that I have tried the product users, let them know how we feel, recommend So-and-so company is I used, the service is not bad, say some polite words, let the questioner trust us." "(Wei: We need to ask more questions on the platform, and then to answer them, note that the answer is not the same tone)

2. The user relies on the brand effect: through above we already very effective propaganda brand, in Baidu knows, the Tianya questions and answers, searches the question and answer, the local post bar, Sina question and so on, does it twenty or thirty; Many users look at the two or three questions and answers have been resolved their own problems, will not go to see the second page. Also can let the user help us to advertise the brand, when it oneself is the user's time, the feeling certain company's service is good; When you hear someone mention a taxi problem, he will not be able to think of a good brand, will recommend more users to use.

Two. Guide the real Flow

When we put our own brand very good publicity, users will be based on our brand words search into the site, according to the search brand words to enter the site users need to address their needs. Many people will think that access to the site users are not converted user base, are a number of users looking for information, but from the point of view of the brand to enter the site users are real users, because they have to promote the brand to do very well, when users see our questions and answers will be associated with a certain brand is trustworthy; will be based on the search company to enter the site. If you want to place the URL, suggest you refer to: How to do natural link?

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