What are keywords and related optimization strategies

Source: Internet
Author: User

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What is a keyword??

In the search engine industry, the so-called keyword, English is keyword, is to want visitors to understand the product, service or company and other content names. For example, if a customer wants to buy flowers online, he will enter the keyword "bus" in the search box to find relevant information.

Simply put, the keyword is the user in the use of search engine input, can maximize the user to find the information content of words or words, is the generalization and centralization of information. such as the "bus" in the example above. SEO industry in the search engine to talk about keywords, often refers to the core of the page and the main content. For a search engine, your page is mainly about which content, and that aspect can be summed up as a (more often than not) keyword. In order to better make your pages have a good ranking, you need to understand these concepts: keyword density and keyword stack.

Keywords in the frequency of the Web page, that is, the keyword density (Keyword density), is in a page, accounting for all the pages in the proportion of the total text, the index of Search engine optimization plays an important role. Keyword density is generally more appropriate in 1%-7%, more than this standard is too high or too low suspicion, theory, but in fact, the scope can be broader, and in practice, the Web page keyword density does not necessarily have such density, does not matter, this does not mean that your ranking will be greatly affected, because, Optimization to a certain extent, so that the page is more easily included, so that your ranking more before, in essence or depending on the page itself really intrinsic ranking, the various factors of the site.

Please do not look over the keyword density, remember to avoid keyword piling, that is, the occurrence of keywords in a page is not based on the needs of the content of the arrangement, but to please search engine artificially stacked keywords (stuffing). This has been classified by search engines as malicious (Spamming), with the risk of being punished. But do not completely do not view the existence of keyword density, in writing the content of the Web page, you can be relevant to the keyword near, otherwise, the keyword should not be this keyword.

Keyword optimization strategy

1, the content of the website

The actual content of the site is an important factor in your network optimization strategy. If you want your site to be ranked in search results, you must have actual content in your site. Search engine spiders are basically a blind man. They can only judge the quality of your Web site content, but not from the picture, Flash animation. Having enough content on all pages to index a search engine is a basic need for a successful search engine optimization strategy. It's easy to see why a site with no content is very difficult to line up. When people look for information, they always want to find a site that includes a lot of important information. Naturally, Web sites that are rich in content are much better ranked than those with rich web content. Every station owner who optimizes their site is remembered. Don't forget to update your website. Both search engines and visitors want to see newer information. What does that mean? This requires you to collect a lot of information and focus on the changes in this field.

2, the processing of keywords and keyword density

First collect a lot of keywords related to your website or product.
To prevent keyword piling, you can work around it, such as Http://www.buscx.cn's key words public enquiry bus Line

There are usually hundreds of words on a Web page, so how do search engines tell which are the important words that describe your site? The search engine will count the number of words in your page. Those repeated occurrences of words or phrases are considered more important. Search engines use their own algorithms to count the importance of each word on your page. The ratio of key words to the number of words in the page is called keyword density, which is one of the most important factors in search engine optimization strategy.

To get a better ranking, your keywords must appear on the page a number of times, or within the bounds of the search engine.

How can you know the density of the key words to get a better ranking? Very simple, as long as you search the search engine you want to optimize the keyword, and then statistics on the first few sites that keyword density can be. Of course, there are many tools to count the density of keywords (you can find them on this site).

3, highlighting the key words

Put keywords in a place of value, and after you've counted how many keywords your page needs, then consider putting your keywords somewhere on the page. Highlighting keywords is one of the most important factors in attracting search engine attention. Search engines will focus on the content of one part of your Web page, and the words that are in this focus are much more important than the words in other parts. This is called "highlighting the keyword."

A:title and META Tags: as mentioned in the previous section, the Title tag is the most important label in a Web page. So it's important to place keywords in title. Some search engines will pay extra attention to "description" and "keyword" tags.

B: Hyperlink text: The idea that you link to a Web page that is related to the content of your site is perfectly normal. This is also why keywords are so important in the link text.

C: There are many ways to highlight keywords, such as <strong><h1> and so on.

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