What are personalized searches, and what are the main features?

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A few years ago, when we entered the same keyword in the same search box, the world saw the same result page. Now things are different, when we search the same word, people from different parts of the country can get the same result, whether it's Google or Bing, the search has been done differently.

Of course, many search results still have a lot in common, and everyone can still see something that everyone knows, because a lot of things are still common. But the output of different flying search results due to different regions, personal search habits, social relationships and so on is a major improvement in contemporary search.

1. Vary by country

The most common forms of search differentiation are the results of different countries. For example, in the United States with Google search "football" this keyword, and in the UK search the same keyword can get two completely different search results.

If your site doesn't involve too many differences between countries, you don't have to think about it at all. If the impact of this factor (such as language-type web site) is relatively large, it is necessary to consider from the perspective of international SEO.

2. Vary by city or region

The national differentiation of the search may be more common, but the difference between different cities and regions in the same country is more intriguing. If you want your site rankings to achieve regional differences, make sure your site can be geographically diverse.

Of course, there are a number of search engines are specifically used for local search, the search engine does not need to be like Google's general search engine to guess the user's search intentions, directly can give a regional search results.

3, because of personal search records and different

What words did you search? What are your search habits? Do you use social tools such as Facebook, Twitter, and Google + to share search results? All of this search engines (especially Google) are looking at it, and then displaying the content that best fits you. For the webmaster, to the country and regional differences to optimize the relatively easy, but it is difficult to have a unified standard to cater to the vast number of users a wide range of search habits.

Of course, if your site frequently appears in search results, the opportunity to be remembered by the user is also greatly increased, you will be able to get more "like" and "+1" to further consolidate your ranking.

4, because of personal network relations and different

Do your friends in your social circle like a website? If you have a lot of people in your social circle who are highly rated on a particular site, the chances of the site being found are greatly increased. Social relations are a new and important factor affecting individual search results.

If you are a webmaster, your social circle friends often share your site content, then your entire circle of friends to search your site will greatly increase the opportunity, of course, it is easier to find yourself.

Google's personalized search should start with the introduction of the Google + button, coupled with Facebook's threats, Google and other foreign search engines have long begun to personalize search attempts. Google's biggest fear is that Facebook is doing its best to search because Facebook has a much clearer user relationship than Google. Of course, all of this in China is not how to perceive, Facebook can not use, Google's share is so small, coupled with domestic Baidu in the search for the socialization of unprepared, all the people in China to search out things are identical.

However, the trend can not be ignored, "search for tailor-made" is a very attractive area, now in the domestic micro-blog search and other social search has moved, foreign Facebook also began to force a search, I believe this is a very good direction.

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