Let me tell you about a project I went through before. I hope it will help you.
Do not know whether you have thought, Taobao merchants their survival space is in which area. In my opinion is living in cost price and supermarket price mezzanine, and then add a bit of the richness of the goods and express save time and effort, Taobao to grow. And it was in such a way that I was proposing such a basic field We?? Can you dig a hole in this space there are still opportunities.??
So I thought about people who have such a group or that can hook up with this group, is the dealer, they are holding a little higher than the factory price is lower than the supermarket price of goods in accordance with the traditional structure of delivery to each region of the supermarket department stores, almost is the main department of the general merchandise industry, and we were found, This field is still in accordance with the traditional ideas in doing, dealers old-fashioned supermarket department store as their lifeline, hard work.
And then we put out a project like this.
Send someone to communicate with local distributors of various brands, because of the two or three-line or smaller county, most of them have not been able to keep up with the transformation of the Internet thinking, it may take a lot of time to communicate, we tell them, now our team is a group of professional electrical Business team, we help you do things are not other, is to help you open an online shop, mainly micro-merchants and Taobao these two now mainstream, then our target customer is the local young or middle-aged part of the population, the target market is your local, not across the region not across the city (which I would like to explain, this is precisely because of the dealer this particular group caused by the special business model, Because the distributor is often in the form of a local agent.
Just change is, before you only for the supermarket department store service, now you can develop channel sales, but your pricing is higher than the price of supermarkets outside sales, higher than you to the supermarket department of cost price, as for product strategy shop art, marketing and so on our team to help you pack, You are only divided by sales, and responsible for such as customer service, such as the salary of the external staff, said plainly that we are your professional managers, and we have to sign an online shop promotion if we help you open the words (the so-called open can be said to be the number of years to achieve sales, etc.) Later this shop we are eligible to become part of the shareholder, the big head of course is your distributor, but we are at least qualified to be at the end of the year and you will be 28 into a similar contract.
Then we found a pilot county to promote it, then there is a businessman willing to come out and cooperate with us, is Taiwan's Wang Wang series, the dealer, he seems to be interested in this channel
He asked me a few questions and he said, "is that not a vicious competition with our client supermarkets?"
That's how we answered him. First, our online shop will not tell the locals that the shop is the local dealers opened, but our foreign propaganda the most powerful attraction in addition to the price is cheaper than the supermarket, that is, we can guarantee the arrival of the goods, which is in Taobao and micro-business beyond that, because the special properties of food, People are often very anxious about his needs, so the day of delivery is this and Taobao micro-business advantage of the coming out. You can do a good job of secrecy, when you have the scale, bargaining power is on your side, the early opening of the market is the most important.
Then he asked the second question, now people will go shopping directly taobao search the official shop, Wang Wang, why would he come to our shop to buy, in case they do not need the day to arrive?
Our answer is: This is the problem of marketing means, I said we will help you solve this problem by the way, such as our monthly number can imitate double 11 to engage in a Wang Wang Festival, in that day will your products to promote the ground, and then the main face to sweep our shop two-dimensional code can send how many goods so, I said, Taobao shop for the country, he could not have money and strength to push, because he is the point of sales, and dealers with the local advantage, can completely achieve point-to-point publicity and convenience, create their own product culture to improve the user experience, I and he said, is now an experience of economic times, They also want to eat a little culture. This is your biggest advantage.
Finally he asked a question: Do you and I find a few people to the circle of friends to purchase the difference?
We answered: You ask a very good question, we and the circle of friends to purchase the biggest difference is that the first circle of friends to purchase the model due to the limited means of communication and publicity costs and levels, and other issues, their profit model is gradually a development by the main business model, and secondly, the circle of friends due to the continuous development of the offline inevitable, Because a person's circle of friends can sell at best how many customers, the cost of this gradually increased. The price will lose its original advantage, and finally, our team is the most popular professional pronoun, are a group of long-term research on the internet operation of old players. From marketing to sales to logistics these we will be in accordance with the latest and most professional the most effective concept to implement, this is the self-employed friends Circle purchase completely incomparable advantage, and, moreover, the circle of friends is also difficult to do that day to arrive, because friends in the circle of friends everywhere, So you don't have to worry about our team and purchasing this low-level business overlap.
I will not say the back, I created this outsourcing project was a junior, and then because I gradually quit the reasons for postgraduate. Something will not talk.
Anyway, write so many one is to give an inspiration, and secondly is to tell all those who want to start a business to carefully observe life, found that the current trend and the traditional industry still have a gap between the excavation. Good luck with your business.