What are some ways to expand the number of keywords

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The site identified a good core key words, the next job is to expand on the main keyword, relative to a slightly larger site, the study of several or dozens of core keywords is not enough, but also need to expand the search for less than the core keyword more than a few more keywords, distributed to the classification or related channel home. It is common to get hundreds of or even thousands of long tail keywords through a series of mining extensions. The following is a small series with you to share the expansion of keywords commonly used in several ways.

Keywords Tool

If you simply expand by hand, energy will be wasted without saying that the extended word is not necessarily effective. So in the extension of keywords, need to use some commonly used SEO keyword tools, such as Google keyword tools and Baidu index.

In particular, Google keyword tools in this area is more convenient, query any one keyword, Google tools are listed at least dozens of relevant keywords. Then use any of the words listed to requery, and can list another relevant dozens of keywords. Is it easy to expand the hundreds of thousand words by digging in this way?

Baidu Index query will also show the relevant keywords, compared to google keyword tools, Baidu index listed the word is a little less.

Ii. Search Suggestions

Do not know that everyone usually in the search when there is no attention to a phenomenon, is in Baidu or Google search box input core keywords, the search box will automatically show the relevant recommendations of the keyword, that is, everyone usually said the Drop-down search box. Of course the words in the dropdown search box are partly artificially brushed, so you need to rule out the words that are being brushed up, because they don't give you too much traffic.

Third, related search

Related Search This, I believe that we usually use in the search time, so in the extension of the keyword, you can use this resource. In general, search suggestions and related search extensions in Google Keywords or Baidu index will appear, then why should be listed separately, because these two pieces of the word is to help you quickly open up ideas of a good way.

Iv. extension Tools for other keywords

In addition to using Google Tools and Baidu index for a long time, you can also borrow other extension tools to query. Many keyword extension tools are charged, here I recommend an extension tool: Tracking Assistant. You only need to register and activate. The specific operation in this I do not introduce, we use the time will know.

V. Variations of various forms

The broad and profound Chinese characters in the keyword expansion, once again show incisively and vividly. You can make the appropriate variant of the target keyword, the variant is the following four kinds.

1) synonyms

If the keyword of the current website is a hotel, then the word that agrees with the hotel also has the hotel, hotel, lodging, guesthouse and so on.

2) Related words

Although the related words are different from the key words, the function is very similar. such as website construction, web design, network marketing and SEO are related, the final customer groups are also roughly the same.

3) Shorthand

Many words have corresponding abbreviations, such as Tsinghua University, Peking University, Beijing, Photoshop, PS, and so on.

4 typo

Everyone in the use of Pinyin input method, is not often input typos or consent words? such as SEO every day a paste and SEO every day a post, so these can bring some search for the site. But on the optimization of typos should be noted that if the site needs to optimize the typo, it will inevitably appear in the pages of these related typos, may give the site users a negative impression, so in use when need to be cautious, cautious and cautious.

Vi. additional explanatory text

In the extension of the keyword, you can add some modifiers or additions to the keyword to expand into the Web site required Long tail words. The small series believes that you can use the following three ways to expand.

1) Place name

Regional search, I believe that many people are now in use, but also can make the site face more customers focus. As：

Website Construction-Beijing website Construction, Shanghai website Construction, Wenzhou website construction, etc.

Of course, not all words can be added to expand the region, which core keywords with the region will have search volume, can be combined with keyword tools for further analysis. Some keywords, even if the area is added, no one will search, such as weight loss.

2) Brand

Core keywords plus brand names are also common, such as:

TV-Changhong TV, Konka TV, Samsung TV

Mobile phone-Nokia mobile phone, Samsung mobile phone, LG mobile phone, Motorola mobile phone, etc.

3 Limitations and adjectives

Add a combination of qualifiers or adjectives to an extension word. such as free, promotions, prices and other qualifying words are often searched, there are cheap, how, what, good, evaluation, pictures, etc. is also a common qualifier.

As：

TV-TV prices, TV promotions, etc.

Server-free host, free server.

VII. Website Traffic Analysis

Through the relevant site statistics tools, such as Baidu statistics. Can view the existing traffic on the site, the user is to enter what keywords to search the site? adsense often find some of the keywords they never thought of. Why the use of the room to search these keywords to find the site? This shows that the search engine that these keywords and your site is a relatively high correlation. The author believes that it is possible to put these keywords through google tools, more in-depth excavation, generate more relevant words, which is also a good way to expand.

Eight, Word cross combination

Is it possible to combine keywords with a list of one by one words that are expanded out of the previous seven methods and then put together? This can also combine a lot of words, such as Beijing Samsung mobile phone repair, Shanghai Hotel service evaluation and so on. If you have already found hundreds of keywords, and then use the word cross combination, it is easy to generate thousands of extension keywords. These longer combinations of words may not be many searches, but the number of large, accumulated to bring the flow that is also considerable.

To sum up: keyword expansion is a tedious job, but it is a process full of surprises. The above is the author's personal opinion, if there are deficiencies are also looking for a lot of guidance. Thank A5 for providing the appropriate channel for everyone to learn from each other.