What are the benefits of combining portals with communities?

With the continuous development of the Internet, the role of the community in the web2.0 era is more and more concerned by the industry. and the network and the increasing popularity of computer hardware and the trend of Internet information localization, local portals have sprung up in China's major small and medium-sized cities. Local netizens Browse Sina, Sohu, Tencent and other large portals for less time, and spend more time browsing local portals to gain local information that is closely related to their own lives. Similarly, the local community has gradually grown and developed, the 19 floor of Hangzhou, Changzhou, the Dragon Lane, the West Shrine Alley in Jiangsu, these local communities are likely to challenge the future and Tianya, to create a more influential community brand. Local netizens ' demand has led to the development of local Web sites, and the development of local Web sites has further developed the needs of native netizens, providing more comprehensive information services and communication platforms for local netizens.

Now there is such a trend, the local portal integration community-style development gradually popular, the West Shrine, the Dragon Lane, 19 floor is not only the portal is the community, the portal and Community Division of labor, positioning different, but complementary functions, close combination, thus promoting the process of information localization. It also brings new experiences and interactions to local netizens. How to combine the portal with the community better and more closely become the key to the development of local portal community now. Webmaster Network admin5.com triumphantly believe that the portal integration community is the inevitable trend of the future development of local Web sites, no community of local portals can not be called a perfect local portal, no close integration with the community portal can not better expand their influence and play the role of the portal. Only by close integration with the community, mutual benefit and common win, can long-term development. And the community out of the portal, will also lose a lot of users, can not exceed the higher level of expansion. What are the benefits of a combination of portals and communities? The author briefly analyzes several points.

Complementary

If the role of the portal is mainly to provide news information, then the role of the Community forum is mainly to provide a platform for communication. Location is different, division of labor is different, but each other directly can complement each other. Portal Local Users provide all kinds of information needed and the most authentic news in life, and when users read the news, they are looking for a platform to exchange ideas, and the community is in place to provide a platform where users can not only browse the portal but also speak freely in the community. At the same time, community forums also play a role for local users to solve problems, in the portal can not get things in the community, and the community to play their role while consolidating the user base, improve user loyalty and viscosity.

Attract users

Promoting access to traffic is not enough for portals and communities. It is sometimes more effective to attract more users to each other through portals and communities than to promote them. Some users know the portal home page because of the forum, while others are browsing the portal page to access the forum. Individual user groups can be interoperable. This has further expanded the visibility and influence of local portals. Because the community forum users will also be active in other communities, active at the same time may play the role of indirect promotion.

Enhancement of interactive communication

Perhaps sometimes netizens will feel that the local portal and comprehensive portal similar, although close to the place, but the interaction is not strong, lack of entertainment. Close integration with the community solves the problem. Look at some of the most famous local portals, their home page has forum posts, the text of the recommendation, the West Shrine Hutong is very distinctive, each forum has excellent posts will be recommended to the home page, through the home page article, the Oita Forum of people exchange visits and mutual understanding of local customs, enhance the feelings, and harmonious community atmosphere. Let the user feel the interaction of the local portal.

Complement each other, attract more users, enhance the interactive nature of the site this is the local portal and community close combination of advantages, but not all, a lot of advantages of things waiting for us to dig. It may not be long before the portals completely out of the community will cease to exist, and the portals and communities are one, both local portals and other sites should understand this.

Local stations rely on the local, offline promotion is extremely important. Therefore, it is very important to promote the alignment of the midline with the line. Only in the full implementation of online promotion at the same time do a good job offline promotion, can be closer to users to understand the needs of users, enhance the site and users of the intimacy, closer to each other's distance, in place to improve the reputation of the site. In order to be closer to the user, more in line with local characteristics, the promotion of the site must be local conditions, according to local conditions to develop promotional programs. For example, to the local forum and local QQ group promotion, offline words can be in the Internet cafes, community, public transport platform to launch propaganda offensive. This is a very effective way to promote. The author believes that the local site in addition to the promotion in accordance with local conditions, but also to timely, according to different time, different timing to promote.

Develop the promotion plan according to the different time. 365 days a year, four seasons, and a lot of holidays. And there will be different activities at different times. These different time periods all need to develop the corresponding promotion plan. For example, summer may be more like outside activities, outdoor promotion should become the focus, such as the square, the park is the promotion of the target location. If it is winter, people may not go out of activities like the summer so strong, so indoor promotion will replace the focus of outdoor promotion, such as entertainment, gyms should be the place where the stationmaster gathers. And like holidays, places will hold a lot of celebrations, the webmaster should promptly understand the market, timely use this opportunity to promote, holiday site also to carry out various activities, feedback to users, which has a great help to promote.

According to different time to promote. The initial stage, the development period, the maintenance period, the transformation period and so on should choose the suitable promotion way according to the situation. Especially local stations, more to the local user characteristics in different stages of development to adopt the corresponding promotion methods, in the initial stage, can not be excessively promoted, because the initial site's reputation is very important, the wine is not afraid of the Alley deep Truth webmaster also understand that in the early days, the webmaster should focus on the site construction, promotion, Do a good job within the site to attract more local users, if the initial excessive promotion will backfire. In the development period of the website, it is necessary to increase the intensity of the promotion, more contact with local users, the site has a certain reputation, you can transfer the focus to the offline, and according to their own financial resources to take some paid promotion methods. Not only to do so, webmaster should also when the promotion when should not be promoted, is the site launched new products, new services before the start of the bombing, or after the promotion. These are the timing of the problem stationmaster should fully consider.

Whether it is local conditions, or timely should be in-depth understanding of local sites rely on the geographical characteristics, understanding the user's psychology, needs, as well as various habits. Accurate positioning of users, in-depth practice, and more communication with users. Believe can do this, local station webmaster will be able to promote well.