What are the benefits of soft text marketing generally do well?

Content marketing is now everywhere, everywhere, we are talking about content marketing, content marketing strategy, the marketing effect is evident. Everywhere in the picture, text, video and other media to convey relevant business or product related content to attract the attention of users, so as to achieve the effect of promoting sales. Soft-text marketing is one of the content marketing, is also very popular. Soft text marketing focus is viral, soft text is based on specific content and analysis, targeted psychological guidance to consumers a model, usually with the help of text and media to promote consumer acceptance of a concept, so as to achieve corporate branding , The purpose of product sales, many companies a good soft paper, marketing effect as much as any other form of marketing.

And for soft paper, many users, once aware of the article as being soft, feel cheated and many dislike soft ads, and internet analyst Chartbeat also investigated the issue. Survey shows that only 24% of readers have the patience to read a soft article, and 71% of readers will read a normal editorial content. Shows soft article marketing is not so optimistic, the more effective marketing strategies are often more difficult to do, and prone to negative marketing.

So soft text marketing in the end or not? Is it effective?

Obviously, the effect of soft-text marketing is certainly there, but the so-called soft paper focus is still on its content, many companies only know soft and useful, blindly create spam content, subject to the user's resentment, not so much soft text as hard and broad. Just like many companies learn millet marketing model, just know the surface, a lot of brush powder to buy powder, and then brush display of exhibits, the result failed.

Effective things are not so good to do, not doing well, but have a negative impact, so be careful. Soft paper marketing is a cultural marketing, there is no marketing culture, there is no product positioning, there is no brand, there is no target customer base! Soft paper was given to the culture in the eyes of customers is alive, is rich in meaning, is eye-catching, Focus is the preference, is irreplaceable, it is difficult to bargain. The reason why soft paper is called soft paper, the subtlety lies in a "soft" word, like cotton in the possession of needle, confiscated, the enemy invisible. By the time you find out that this is a soft article, you have fallen into the trap of being a well-designed "soft ad".

Therefore, we should carefully edit the soft paper, to focus on the brand rather than quick success of sales. Articles that are purely for short-term acquisition of large amounts of traffic or conversions can not be described as soft articles, but rather as link bait. Our soft paper should be soft enough to be presented to the user like an ordinary editor's article. Do not make the user feel like an advertisement and feel cheated. Do not take the initiative to marketing, just need to say the fact that pain points, allowing users to take the initiative into your marketing.

What are the benefits of soft text marketing generally do well?

1, traffic source

Soft paper will bring traffic to the enterprise website is obvious, some directly through the link, some indirectly allow users to enter the site from search engines, blogs, social media, and so on.

2, enhance business or product exposure

If a good soft copy is widely reprinted and spread, including on the website, WeChat microblogging, blogging, and even paper media, the exposure of a company or product greatly increases. If a viral spread is formed, then the effect multiply.

3, improve search engine rankings

It is well-known that search engines enjoy high-quality content. When writing soft-ware, they often insert some less-competing words, so that they can get a good ranking, and later in the title or description can insert the key to competition word.

4, enhance brand credibility

General large-scale platform for the review of soft text is very strict, Baidu also has news source recommendations, so large-scale well-known authority of the platform regularly published soft paper, can enhance the credibility of the corporate brand, even if you are spending money, and how much Users know?

5, low cost

Do marketing need money, like businesses certainly can not afford TV advertising, search engine advertising are not invested, and soft text marketing is very simple, a word: write. Will write on the line, can write well. Cost is manpower. General places can be released, if you need to publish in some authoritative places, do not need to spend a lot of money.

6, effective fast cycle length

Soft paper takes effect quickly, good soft paper once found will play a role, will be a large number of reprinted, so step by step, many articles still over the years the Internet is still widely circulated, which is the spread of soft paper, better than the hard ads Just like an infectious disease, it is out of control.

7, high-quality outside the chain

Many people write soft links when they add a website, and because of the effectiveness of soft paper, these articles become the website of high quality outside the chain, to promote the site's ranking, but do not impose the chain.

8, enhance corporate reputation

Good soft paper can bring good business reputation, soft paper is an important word of mouth marketing tools, as time goes by the user's trust in the business will continue to increase. Encounter the need may soon think of your business, and why? This is the impact of word of mouth.

9, soft paper into the user into a fan

Website every day, new and old users to visit, and some companies know every day to dig new users but neglected the old user, in fact, this is an unwise approach, because retaining the user is the most critical, soft paper is a Good way. Often have a good soft output, so that users benefit, then the user will support you, it will naturally become your loyal fans.

10, drive the overall sales

This should be considered the overall purpose, all of these are for sale. As the brand and reputation of the business matures, the traffic and conversion rates will increase, and opening the sales market will begin to become simple and the overall sales will skyrocket. At this time, Softbank will translate word of mouth and brand into profit.

So now and later, soft-wide marketing is a very good marketing tool, but also growing. However, the implementation of enterprises need to pay attention to the soft soft, if you just want to short-term profit, you can mass-wide network casually sent, but if it is long-term plan, want to open up the market, promote brand building, suggestions or editing content, Ningquewulan, Do not make negative things for yourself.