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Forum marketing is actually the promotion of the Forum. But forum marketing is focused on the strategy, planning good brings the impact is huge, like that year's sister Furong is also through the forum hype only step by step red. and the Forum promotion focus is the implementation, the forum promotion is usually just the simple hair outside even, sends the advertisement placard, one person may execute, does not have the planning and the strategy, but the forum marketing is after the thorough and the complex plan, in order to achieve certain marketing goal a series of team cooperation can complete. What are the characteristics of forum marketing?
1, Forum Marketing has a strong pertinence
Forum is one of the earliest product forms on the Internet, Especially with the development of web2.0, Internet forum is everywhere, and the types of these forums are very rich, both comprehensive popular community, but also focus on various areas of the vertical forum, the Forum's high degree of refinement, such as a special Diabetes forum, specialized ankylosing spondylitis forum, etc., which means that its user base is also very concentrated and accurate, but also means that we can do very targeted marketing through these platforms. At the same time, the adaptability of the forum marketing is also very strong, can be used as a general means of publicity activities, but also for specific target organizations to carry out the special focus of publicity activities.
2, Forum Marketing has a very good atmosphere
The biggest feature of the forum community is interaction, a good community, the atmosphere will be very deep, such as you are a forum of the old users, often in the inside very active, the forum management or moderator and some other old users to see you post will certainly be very enthusiastic to reply, in response to you, So the communication between users and feelings will also be very deep, if in this atmosphere deep community do propaganda, also certainly can achieve good results, and because the Forum users trust between strong, so our information is more easily accepted, easy to arouse the user's identity, psychological resonance.
3, forum marketing is easy to get Word-of-mouth publicity
The biggest feature of the forum is the user generated content, all content is generated by the user, if we pass the information and products can successfully arouse the user's discussion, will be in the user's word of mouth, produce very good word-of-mouth effect. This is in fact our promotional staff favorite.
4. Low cost and quick effect of forum Marketing
The low input of the forum is obvious to all, in previous years out of the "five Mao party" has become a familiar organization, send a post only five cents a low cost, well received by our broad masses of people's favorite ah, and because the forum has the characteristics of instant release information, so the forum to promote the meticulous and very short, Can even achieve immediate implementation, to achieve a fast state.
5, Forum Marketing We can quickly grasp the user's feedback information
Post information in the Forum, users will respond quickly, when we post a message, if the user is interested in this, then we can immediately grasp the user's feedback, the first time to understand the user's needs and psychology, this advantage is other common network marketing methods do not have, such as online advertising, We have no way of knowing who has read our ads, also do not know what the user after the ads have comments and ideas, and when we grasp the user's feedback information, we can timely adjust the propaganda strategy and tactics, avoid detours, so that the program or plan to carry out more smoothly, so that the effect of a greater improvement.
This article by the Changzhou cervical vertebra disease Specialized Hospital http://www.jizw.cn/original publication!