What are the core elements of mobile Internet product design?

There are many different designs for mobile internet and traditional Internet, what are the key design priorities, considerations, interactions or experiences to pay special attention to for the former? This article comes from the answer that the netizen can wind. But wind recently more and more insiders began to enter the mobile Internet field with the tide, from the traditional Web or desktop design began to learn the design of mobile internet products. In many people's eyes, the difference between the design of mobile internet products and traditional Internet products is nothing more than the carrier from the computer into a mobile phone, so as long as familiar with the different mobile phone specifications and characteristics even if the transition is completed, learn the next iOS human guideline, understand the physical and chemical design and flat design , I thought I knew the design method of mobile internet. In fact, the idea is only to see performance and not to see the nature of the error, the difference between the mobile internet and the traditional internet is not only the design standards and design norms change, but should be from the whole physical environment changes to fully understand. So what's the difference between the user experience of mobile Internet products and traditional Internet products? One, the use of the scene of complex users in the use of desktop clients or access to the Web page, most of the time is sitting in front of the computer, fixed stare at the screen and the use of mouse operation, this time for users, the use of scenes is simple and fixed. But in the use of mobile phones, users may be in the subway, on the bus, in the elevator, bored to wait or to walk along the roadside. In such a complex scenario, the elements that need to be considered by the designer of the product are naturally very complex. For example, when the bus congestion and shaking, the user if the smooth single hand operation? For example, in the subway or elevator signal bad situation, whether to consider the problems caused by various network conditions? For example, users in the boredom waiting to play games, or in bed before bedtime, and become a deep immersion experience? Are the different scenarios different in the design to be considered clearly? Second, the use of time fragmented users in the use of computers, most of the time is still fixed, nothing more than possible because of work and colleagues to communicate, or from the body of a toilet, generally have 10-20 minutes of complete time in the operation of the computer. But the mobile end is not the same, since the user in mobile, use the mobile phone to observe the surrounding situation whenever and wherever possible, at any time may interrupt the current operation, lock screen, and then continue the operation just now. So the user's time to use mobile products is not even a piece of, but a paragraph, sometimes interrupted back again, sometimes interrupted will not come back. Third, the screen size of the user to use Computer Products screen size can be very large, small is 13 inches large to 27 inches, so that desktop products and web products have sufficient regional display information, the entire interface can be very high utilization. We have a way to do interactive design, if a secondary information does not affect the majority of users, then this secondary information can be placed in the interface, which is why the site can join veryThe reason for multiple advertising banner is that keeping to a degree does not affect the normal use of the overall user experience. But at the mobile end, this degree is very small, because the size of the screen, the need for you to show the necessary information need to have a reasonable planning and choice, secondary information again to definitely destroy the experience. Combine the top 2 and you will find that users need to be very efficient in using mobile products, so the design of mobile end products will be greatly increased. Four, can not multitask processing information users in the use of desktop products, it is easier to do multitasking and processing, such as I am browsing the web for information, but also in the collation of documents, and may open QQ and friends chat. Because the big screen relationship and system mechanism allows users to efficiently handle multiple information simultaneously, it also benefits from fixed usage scenarios and complete time slices. But because of the problems mentioned above, the product of the mobile end is often immersed, the user can only use one application at the same time, complete a process, then end, and then open another application and another process, so most mobile products are designed to follow a single task flow, Period end and jump design is very small. Five, the platform's design specification and the characteristic finally is respective platform specification and the standard, for instance what iOS human guideline or Windows's metro idea, throughout knows and each big website, many people each day attention is these like the materialization design and the flat design style, Returns the logic of the button or hides the methodological details such as title. It's true that you know this information is a quick and easy way to design an available mobile product, but if you don't know the difference between a couple of mobile products and traditional Internet products in the user experience, you may never be able to fathom the rules and the nature of the mobile Internet user experience. Note: This article comes from the knowledge that the author has authorized. @ Create a story to welcome more submissions, see "Genesis" essay.