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Enterprises to carry out network marketing of several main methods: the formation of Network marketing team, network marketing part of outsourcing, consulting Network Marketing consultants, network marketing outsourcing. It can be said that different enterprises will have different choices, but also according to different marketing stages to make different choices. We know that all business network marketing can not be separated from the site. Site is the foundation is also the core, ask if the Enterprise has no website maintenance personnel, then the enterprise is the choice of site hosting, or hosting, or hosting it? What are the contents of corporate web hosting?
I. Website planning
Any enterprise's network marketing work starts from the website planning, pre-site planning has a direct impact on the late Web site optimization, the implementation of network promotion efficiency, planning content, including keyword analysis, web site structure, distribution, title description writing, content construction, marketing functions and so on, as far as possible to fully consider every detail To ensure that the site in the late changes as little as possible.
II. website Construction
Website construction is not the choice of an enterprise station template for a simple build can be, in accordance with the previous site planning to carry out the construction site, the website interface design to be concise, code to try to standardize, in line with the Search engine optimization standards, the site's background function to be strong, to ensure that each column and page has a separate title and description.
Third, website maintenance
In order to ensure the normal operation of the site, enterprises need to regularly back up the site data, who can not guarantee the operation of the site will encounter any unexpected events, in any case, we have to timely data on the site to do backup work.
Iv. website SEO optimization
Through the site planning to determine good keyword optimization direction, in the site construction process layout Good keywords, write description and title, the enterprise needs to be targeted to the Site Keyword ranking optimization work, the keyword optimization is divided into core words, long tail words, good keyword optimization planning and effect estimates, In this way in the process of SEO can be properly grasped, do a good job SEO optimization, the key is the strategy.
V. Website promotion
Website SEO is a kind of promotion method, but we also do not limited to do SEO optimization, more use of other network promotion methods, so that our website to get more show, for enterprises to establish a brand, but also for the site to increase the quality of effective outside the chain, this can also help the site to get better rankings.
VI. Policy adjustments
Whether it is to do SEO, or promotion, it is not always smooth, such as the Search engine algorithm adjustment, promotion of the rules of the platform will have an impact on our plans, then the implementation of the process can quickly adjust the strategy is very necessary, To ensure that in a large direction unchanged under the premise of the website optimization and promotion content adjustment, in order to constantly adapt to the new changes in the network.
There may be a lot of companies in the network marketing process did not pay attention to a lot of details, site construction has not been planned before, resulting in late SEO and promotion will have a certain degree of difficulty, in any case, enterprises should pay attention to the network marketing of all aspects of the content, each piece to do fine can bring a large enterprise effect.
Original article first son Yan website: http://www.aizixin.com, reprint, please indicate the source.