What are the differences between advanced operations and normal operations?

The topic of the same racket is large.

Just recently also thinking about a lot of related topics and content, which I think of a part of the acquaintance @ Brother Liu Yan has been expressed more complete, the rest I have some can be added to the personal ideas expressed below.

I mainly talk about three aspects, one is how to look at and understand the "operation", the second is the junior operators and the high section operators of the difference between the third is how the beginner may grow into senior players.

Say first.

"Operation" itself is a very broad concept, different people to interpret the word may vary widely, different companies and teams to the operation of the division of the way the function will be strange. I don't think there's any absolute right or wrong about this, but you just have to find a way that you think can help you comb through the issues and business processes clearly.

I personally share the following 3 points about how to view and understand operations.

First of all, a business is the three elements of products, users and operations, the role of the operation is to allow the relationship between the first two to form and more harmonious, or even the three completely knead together to become a whole (this is the senior operation can do it);

Second, consider the functional division of operations, may be biased towards the user perspective, but also may be biased in the product perspective to consider.

If the user-centric perspective to the operation of the Division, then the operation to do is to establish, maintain and promote the relationship between users and products, say adult words, that is, La Nieu, retention and promotion of life. This hammer brother has said a lot, I also wrote a short article in the past: what is the operation in the end what? For reference, no longer too much to repeat.

If the product is the center of the problem and the operation of the Division, the operation should be concerned about things may become my products have what to see, what can be used by users and where the user group of the product should come from, where to go, how to stay and play more high, and more durable, and so on, namely: content operation, Product function operation and user operation.

This perspective and the above mentioned La Nieu, retention, promotion will have a lot of cross and related places, but it will be two different angles, more often when the students to consider a specific problem, may also need to switch between them frequently.

Finally, if you say something bigger, "operations can also have large operations and small operations, small operations may be the" product, technology, operations "in the" Operation ", and large operations, is based on the enterprise and the overall operation of the business process to consider the problem. In this big perspective, "products" and "technology" are only a part of the big operation, for example, COO more considerations should be how to find the whole business process of the current core issues, through the key process reengineering, optimization or reallocation of resources to drive the overall business process more smooth and natural.

Of course, this requires a deep understanding of the product architecture, users, and business processes, not here.

Say two.

I have a personal understanding of the difference between junior and senior players. One is "What can be done" and the other is "the relationship between products and users".

To say "What can be done", in this perspective, I divide the operators into 4-

0 segments of the player that is pure white, can only do some pure execution, such as data information input and handling, forum irrigation, do activities to help do some maintenance execution class affairs. The 0-paragraph contestants are very vague and confused about the "operation" of the two words.

1-segment operators have been able to hold the execution of one or a few links themselves, and already can be in a certain type of specific types of work can be done well, such as can be designed to let everyone play high activities, such as writing a lot can be widely disseminated, such as data analysis and project management, and so on. A 1-paragraph player can already be a more qualified operation, although they are still not quite sure what is "operation".

2 players can begin to view and understand the "operation" in a structured, process and holistic way, and can hold to live a larger situation, for example, whether La Nieu, retained or any one of them, he can handle it himself.

At the same time, he also needs to have a certain product thinking, at least with the product of the children's shoes to analyze a demand and discuss the solution has been able to speak well, at least not let the PM are constantly despise and despise.

Finally, a part of the 2 players at this time has begun to show some unique talent, such as someone good at grasping data, someone good and users to mingle, and some people have a strong driving force can fully integrate resources for their own use.

The 3 players began to be able to connect the entire operation process, for example, he could have "La Nieu, retention and promotion" as one thing, and no longer three independent things.

At the same time, the three-stage players must already need for their own users, product and business processes have a deep understanding, at the very least, what are the typical roles of your users, what are their most typical needs and pain, what are the relationships and distinctions between these user roles, and so on, and so on, that you can twist your heart. At the same time, you should at least be able to articulate the logical structure of your product and the key nodes of the entire business process.

At the same time, 3 of players have often been able to make their own talent and ability to do a full combination, such as a good analysis of data operations will be able to from a large number of complex data found in the current most need to solve the problem, and around this problem to make a set of the overall plan can be driven A highly sensitive operation of content and user relationships can help create a specific atmosphere and culture in your product and user community, depending on specific content and user relationships.

Again, "the relationship between operations and products and users," in this perspective, different teams, different product lines in the role of the operation may be different, typical common is: operating by product-driven, need to follow the established product planning and design ideas to users to popularize, promote and inform.

But anyway, I think one of the highest pursuit of the operation of children's shoes must be: The operation led to the user to become part of the product, to achieve product, user and operation of the harmony.

Your user community can be part of your product, one of the biggest differences between the internet industry and the traditional industry, and the best way to achieve the value of an Internet operator.

Thus, another dimension that judges the operating player's class may be able to assess how much he or she can do in this case.

The extreme of this thing, perhaps is millet "rice noodles".

To add, I think that operation is the only one that is likely to drive the entire business process to transform and transform entirely in a user-centric way, such as millet to play a good "sense of participation", the starting point must be at the operational end. The reason is very simple, only the operation, is away from the user recently, with the user interaction most frequently, also is most likely can affect the user's person.

And that's what I'm saying, "because it tends to be the closest person to the user, there's an infinite likelihood of operations." ”

Finally, three, the growth of the operation.

I will not from what skills and so on this issue, those hammer brother and other people have basically mentioned a lot, I talk about the meaning is not big.

Let me tell you a story, this story, last week, I just told a little girl who had some talent in some way

Some people learn to play the piano, the way is from all the keys of the function, fingering, music and other knowledge to learn, some people are pursuing some skills, such as "one hour to learn to play a song" and so on.

The problems of both modes of learning are very significant, and the first kind of learning method, which is completely based on knowledge system and architecture, is far from "practice" and is relatively uninteresting. The latter, the biggest problem is: skills, is a possible addictive things. When I learned to play a tune for the first time in 1 hours, it was hard for me to spend a few more weeks studying and understanding the combination of the keys, the music, and so on.

But there is a person who learns to play the piano in a special way.

This kind of person learns to play the piano, may start from a few 35 keys first, they will first fully realize and feel these 35 keys together of time will have what change, which part may have to oneself and others to have the special motive force ... Wait a minute.

When you know enough about these 35 keys, they will go on to add a few other keys to their piano world, at which point the wonderful things will happen and they will easily find some special connection between the old keys and the new keys, even In the process, he will develop his own special feelings for "learning the Piano", and with these feelings, he will gradually be able to play a tune by instinct instead of relying on his own memory and skill.

Their piano world will be rich and colorful, and this process will become very natural to them.

And in the end, in this last kind of person's piano world, they will be able to find countless similar combinations and present them to play a beautiful and touching tune.

The story is finished, I would like to say that, in fact, the operation of the same as the piano, is a myriad of basic actions from the combination of complex skills.

Therefore, an operational growth path, it is best to first those basic actions can be fully mastered, and by heart.

To a certain extent, even if you as a business-promoting project NB, you will find that the real project in the process of great impact, or the most basic gestures, such as-

How to tell a story to impress people;

How to interact well with users and build trust;

How to write a good copy that can directly trigger the user action;

How to analyze and think about a problem;

How to do the internal communication, and promote the project according to the expected;

......

If you are fully familiar with these basic gestures, what you might need to do, then, is to find the potential interesting associations and laws between them, develop some special feelings about the "operation", and develop a set of your own working methods and methodologies.

As for these associations, laws and feelings, some methods and skills are relatively good mastery and good learning, I do not think that those things are profound.