What are the Effects of Web Hosting Services on the Online Business of Enterprises

If you own or help run a business, web hosting may not be your first concern. However, having the right web host is essential to take full advantage of the company's online activities.

The 6 web hosting factors listed in this article will affect all aspects of you, from the performance of your business website in search results to the extent to which your customers use your website.

1. Server uptime

The server uptime will affect the time your website starts (that is, when it is online and accessible to visitors) and when it is closed (that is, when it is offline and cannot be accessed by visitors). It is usually expressed as a percentage; for example, if the percentage of uptime of the server that supports your website is 99.9%, it means that your website will be closed 0.1% of the time.


As Jennifer Kyrnin on LifeWire.com describes, it is important to consider how much downtime will cost your business. For example, a server with an uptime of 99% sounds good, but it will actually be down for three days a year. That is a potential loss of sales for three days. Kyrnin recommends choosing a web host with at least 99% uptime guarantee.

2. Web page speed

When choosing a web host, web speed is another crucial factor. Every second your business website takes to load is a second that customers may leave boringly.

If the delay continues for a particularly long time, customers may even think that your website is broken and will never return. Part of the reason depends on the visitor’s internet connection speed, but your web host can control one factor: the speed at which its server responds to visitors and loads the pages they request.

Generally speaking, the type of web hosting plan you choose will have a big impact on your page load speed. Shared hosting plans (where your site shares hardware with other sites) will have the slowest speed. The second fastest is the VPS or virtual private server plan.


The fastest type of plan is a dedicated hosting plan, where your business can fully use the server.

3. Website Security

Web hosting security is critical to maintaining the trust of customers and keeping the business online. Generally speaking, as with page speed, shared hosting plans perform the worst in this regard. The VPS plan will be better in terms of security, and the dedicated plan will have the best security.

Another factor is the type of security certificate provided by your web host. The top level of the security certificate is the SSL certificate. There are many types of these certificates, so please make sure that the type of certificate provided by your web host meets your needs.

4. Search engine ranking performance

Your business’s performance in search engine rankings will help determine how easily customers find it. Your virtual host will play an important role here. For example, according to Google, their search is not only dependent on the relevance of your website. Google search also considers the availability of website pages.

All other things being equal, a website that provides fast loading time will usually outperform a website that does not. The same goes for security: a more secure website may be a tie. Finally, "Search Engine Journal" emphasizes that server uptime is a key factor in search engine rankings. If your website is closed frequently, its ranking may plummet.

5. Data server location

The data server of your location's web hosting is another important consideration. Generally, the closer the server is to the customers you want to attract, the better for your business.


For example, if all other factors are the same, a business whose customers primarily reside in Virginia might get better performance from servers located on the East Coast than servers located in California or India.

6. DNS considerations

Finally, the Domain Name System (DNS) also plays a role in the way corporate websites operate. The domain name is essentially the name of your website and is associated with the IP address of your website.

You can purchase DNS hosting as a standalone service for the site. Or, many web hosts provide DNS hosting and their web hosting services.

The difference is that web hosting involves storing all the data that a corporate website needs to keep it up and running. DNS hosting allows visitors to connect to the website. Having a strong DNS service is essential to making your business accessible to visitors.