What are the factors influencing the quality of the bid promotion?
Source: Internet
Author: User
KeywordsBidding promotion quality degree
At present, in the keyword management interface, the quality is 3 stars to grade, 3 stars are excellent, 1 stars are bad, and 2 stars is the initial value, indicating good. Quality is the search to promote the evaluation of keyword quality of a comprehensive index, the higher the quality, meaning the promotion of the quality of the better, the more easily win the attention of potential customers and recognition.
What are the factors that affect the quality degree?
The main factors that affect the quality degree include: the unit in the account structure is confused, the word is not unified in the same unit. Keywords and creative relevance is low, keyword, creativity and target URL between the difference between the three. Creative no float red or drift red unreasonable, creative insipid unattractive, with wildcard, creative not fluent.
How to optimize the quality degree?
Account structure Rationalization: Part of the speech classification, transfer of the same part of the lower quality keywords, and write new ideas.
Keyword planning: Around the promotion unit of keywords expressed in the theme of creative writing, describing innovation to enhance the creative attraction. Find the keywords that are best for your promotion, through keyword recommendation tools or other keyword extension tools.
Creative writing: Creative title and creative description of the content of the rational insertion of wildcard characters, so that the keyword fluttering red, the title should not only use wildcard characters, the creative description can be appropriate reasonable drift red several times, but also do not used wildcard characters.
Many engaged in http://www.aliyun.com/zixun/aggregation/37496.html "> Private hospital Baidu bidding friends on the low quality of the problem has been very confused, encountered problems can not find out what is the reason, Some do not even care about the quality of the problem. When the leader to check the data will be unprepared to busy looking for reasons, find solutions, of course, that time is too late.
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