What are the factors that affect site rankings?

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Recently the company encountered a problem is that the site is not included, rankings are not good, their website ranking is not so good, the following to share the impact of the site ranking factors, generally include the station and outside the rank factor, first of all, the ranking factor: A, Technical aspects: URL, the standardization of the URL, as well as the head part

1, URL Standardization: Dynamic and Static, the general static URL is conducive to optimization, generally larger, the generation of static will automatically generate the encoding format, the dynamic is to the background to modify.

2, the standardization of HTML: To ensure that the HTML tag integrity, for example, these tags must be in pairs, the other is div call format, the correct way: <div></div>, the general search engine will judge the format of the URL problem, It is recommended that you use the http://jigsaw.w3.org/css-validator/to find out what technical problems the site has. The general search engine will judge the URL format problem, recommend the use of the http://jigsaw.w3.org/css-validator/, you can find out the site out of those technical problems.

3, Header label information standardization: Here is not the site header information, this about the server head settings parameter problem, spiders crawl your site will visit the virtual host system information, General space system has win and Linux system, which will be configured in some languages, This information is on the head, is also the language of the website program and the language of the server support, matching is more in line with SEO, general appearance accepr=language zh is normal, accepr=language (language) zh (Chinese) The meaning of this sentence is to support Chinese language, generally many do foreign trade SEO is very easy to have problems, this is the language version of the problem, spiders crawl will be found in China's language, so the ranking of the site in foreign countries will not be so good rankings. Typically, CN is configured.

How do I view the server's head information? Search for "grab kit" on Baidu,

Second, the content of the impact of ranking: original, title and keywords, anchor text, is generally in the content will be details, the impact of page quality problems have the following three points:

1, write a lot of the article to do SEO headaches, there are a lot of methods, the general original article is the best, but must be related to the key words, original article is bound to be included, but the time problem, like the world does not have the same two leaves, Because the search engine time does not necessarily return in the first time to find your original article.

The value of the original, for everyone is difficult, a lot of doing SEO is to find a master to write soft paper, original article is difficult, continue to write original article more difficult, put the emphasis of other people's articles down, add some of their own ideas, so that the search engine will think that your article is valuable, as far as possible summed up their own industry knowledge points , the relevance is important;

Offline industry books, very old books, you can use some software to achieve the original article, in short, remember that the original article must have value, no value, in the survival of Baidu soon.

2, keyword, now the effect of keyword density slowly fade in search engine technology, that is, no use, the layout of the key words is very important, the equivalent of the network version of the newspaper, must be in the title and summary of the occurrence or include keywords, that is, keyword layout problem is very important.

3, the appearance of anchor text, the first is the whole station link, at the bottom of the site is linked to their feeling more important page; In the picture must add the image of the alt attribute; in the outer chain, sometimes can not appear anchor text, this time can appear text link, is a link followed by text, This can be regarded as an anchor text; the relevance of the anchor text is the relevance of the surrounding anchor text, which can be used outside the station.

Second, outside the station factor: Outside the station is nothing but the chain, outside the chain of methods there are many, such as links, or soft text, the forum with signature, blog, etc., here the most important point is the relevance of the chain of the quality and the context of your hair outside the chain platform weight, will affect the ranking of the entire site, A lot of the outside chain will make a mistake, that is only with the outer chain of the home page, although the weight of the first page is the highest, but is always a webpage, home to bring limited traffic, and the article page to bring the flow is unlimited, such as your home page does not have any important text value, even if the user came to your home page, Also may not be able to solve the problem for users, if direct flow to the specific location, you can directly solve this problem, you can keep this flow.

Room Impact ranking: With the computer room: Now a lot of is to do domestic trade, that is to do the Baidu market, because Baidu's headquarters in Beijing, and Baidu Spider's IP line is unicom, if the computer room with the telecommunications

Domain name and DNS impact site rankings: Server configuration is not the same, generally to find the mainstream DNS server, the faster. The better the rankings, the worse.

Server hard disk image rankings: Hard drive speed, a lot of hard drive speed is limited, many space chambers in the hard drive to set up other VPN, such as Web site traffic, will affect the spiders crawl, or even crawl, will affect the rankings, the impact of the ranking of the network card and so on are related to the selection system is also very important , the general Linux system will be better.

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