What are the five key elements that a bidding page must have?

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These days have been online search on the relevant knowledge of bidding, AdWords settings and so on. But there are so few materials to find. I do not know because the master has to do their own, do not want to let others know, or because this aspect does not have too many actual combat experience. In short, I find it difficult to learn from the success stories of our predecessors.

Due to the preparation of new projects, sourcing is not a problem, I have a lot of the right to bid for profiteering products. If there is no bid product of the child shoes can contact my QQ (634811942). The source code also has, but after all is used by others, the revision change is always necessary. And in the end a more perfect bidding page should have what kind of elements?

Many of the master's theories are basically useless here. Because China's national conditions are different, in foreign many AdWords landing pages are very concise but attractive. The so-called master is originally copied from abroad a lot of theories. What long sales letter, Invincible single page copy and so on, these are nonsense ... Perhaps used in some of the tutorial will be more useful, when the use of physical bidding, it is useless.

So what are the five main elements that I understand about bidding pages?

First, the page should be exquisite.

Bidding page rather more than a lot of pictures affect the loading speed of the Web page, but also to make your bidding page beautifully. Because the Chinese people generally have this kind of psychology: Exquisite is formal, official. And slow speed is understandable, you do not see Sina home page load how slow, so someone must see every day.

Second, the product introduction of the Professional and beautiful

Bidding page professional description is necessary, otherwise the audience will think you are not more professional than him, thereby reducing the desire to buy. Can not use the language is too popular, some places to install B on the load, do some of the general people will not touch the professional vocabulary up ~

The aesthetic is needless to say, give the audience a psychological expectation, they will generally think that the picture is what they buy things. This will strengthen the desire to buy. No one wants to buy a tattered back. But note is not too distorted, too exaggerated the return rate is high.

Third, use more pictures, less text

This may be uncomfortable for many people who are accustomed to writing long sales letters, but that is the case. No weight loss product is sold by selling letters to a few billion. Most people do not have the patience to look at those long words, like me, are generally skipped, so that the original effect of sales letter will be greatly compromised. and the auction page "a picture wins thousand words" The picture completes, may save a lot of kungfu.

Iv. Risk Commitment

In general, customers are very skeptical. They are afraid to buy fakes, fear of harmful products, fear of quality problems, fear of after-sales service is not in place. So the formal and strong risk commitment is very important to the bidding page. In general, design bidding pages take into account how to minimize customer concern.

V. Customer Service

This is the soul of the bidding page. This is not a false remark. Customers are all skeptics and blind people. They saw the picture, saw the text, saw the product. But the most important thing is to see the living person! Only living people make them feel safe. So in any case, your bidding page must make it easy for customers to find your customer service, you can quickly and very user-friendly to answer their minds of questions.

OK, let's get here today! It's late, rest early, and continue to revise the source code tomorrow ...

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