What are the hidden optimizations in website optimization, what should be paid attention to when operation

Absrtact: Many of our webmaster in the process of optimizing the site, especially the new station, to operate a lot of things, there is a front to see the optimization of the operation, such as hair SEO articles, add links, design home columns and so on, there are no foreground to see the optimization operation,

Many of our webmaster in the Web site optimization operation process, in particular, the new station, to operate a lot of things, there is a front to see the optimization of the operation, such as sending SEO articles, add links, design homepage, and so on, there are no foreground to see the optimization operation, I call the recessive optimization operation, the recessive optimization operation is to the search engine, or to assist other optimization operations to do, today's article, I will talk to you, in the site optimization operation between white hat and black hat between the three of the recessive optimization operation.

Implicit optimization is mostly for search engines, so its importance is unspoken but at the same time, the recessive optimization because does not present to the netizen, therefore if the optimization excessive, then may cause the website to be K, because the Baidu stationmaster platform to the Black Hat optimization has such a definition: The website presents to the Netizen and the search content is different, will be punished by search engines. So what are the hidden optimizations in the site optimization, in the operation of what in the attention of the place?

Add a website column description

Sites have columns, columns is a site elements, in order to better let the search engine analysis of the content of each site column, a lot of Web site can define the background of the site column description of the function, the site column description is like a description of the site, do not appear in the front of the site, just show to So there are certain principles for writing this description, 1 descriptive text to be able to very good summary of the site column content 2 Descriptive text to be fluent and understandable, do not have an uncommon Word 3 each site column description text, its similarity not too high 4 description text length is controlled within 50 characters (2 characters equals one character).

Ii. 301 Directional

301 orientation is to a site's n domain name all directed to a domain name, the purpose is to focus on the weight of the domain name, in order to achieve the promotion of keyword ranking effect, a lot of webmaster do a few domain name all point to a website, in fact, this is the Black Hat optimization, called "domain Bombing", which is also the most unwise way, Because this operation is easily discovered by Baidu, which leads to the site by K. I personally think that a website to do 301-directional domain name not more than 2.

Three, JS code

Baidu can not read the JS code, this everyone knows, so many webmasters will try to avoid JS code when doing the station, and in fact, the JS code is can let the website realize a certain function of things, and realize this function is also to enhance the website user experience degree, enhance the user experience degree, to the website optimization is also a benefit, And Baidu can not read JS, does not mean that it is disgusted with JS, will not read, it will skip the good, so a site for reasonable requirements, for the site user experience degree of consideration, then you can add JS code.

This article summary: The recessive optimization operation is an important part of the SEO, the user cannot see, but the search engine is more sensitive to this, therefore does the SEO friend must thoroughly thorough understanding recessive SEO importance and the concrete operation method.