What are the information processing capabilities of the product manager?

Product managers need to deal with a lot of information, common demand collection phase of the survey, research results data, daily user feedback data, data analysis reports, data mining, all kinds of web articles, comments, forum information and search engines on the web can dig out all about their own products related to the relevant information, etc. These can be regarded as external information, as well as the arrangements for day-to-day meetings, discussions with the relevant staff of the conclusions, project progress management, day-to-day business follow-up, the development of testing resources coordination, etc., these can be considered internal information, the two types of information together, you will find as a product manager, It's hard to play without a high memory brain or similar storage aids. So the predecessors summed up a lot of product managers working methods and ways to learn from us, and gradually there are many network disk products and online notes, schedule and task management and other ancillary software to help us comb the information.

and product designers in the face of more specific requirements analysis results of the design of the different, the product managers are facing most of the information is relatively primitive, without any analysis of the filtering of the process directly presented, need to get from the messy information needed, Therefore, the excellent information processing ability appears especially important. The product Manager will be able to find useful information from a wide range of information, and to transform it into use, resulting in the results, such information processing can be divided into many kinds:

The ability to get information (learning Power)

That is, the product manager needs to be able to obtain information that satisfies a requirement, can be designed to collect demand for product design, such as the design of questionnaires, research reports and competitive analysis, can be used to learn about the use of products to do user feedback and use of data collection, such as feedback of the portal, user use trajectory of the site design, Access to data reports, etc., or to improve their knowledge of a certain aspect of the storage and search for relevant information to learn, such as the use of search engines, access to relevant training information, participation in relevant seminars. Notice here that there is a clear goal to get information, not blind access.

Ability to identify information (judgment)

With the information obtained, the product manager should have the ability to judge which information is valuable, it is worth further analysis, which information is chicken ribs, food tasteless tasteless, which information is dross, can completely discard. This is the first layer of screening, one of the purposes is to narrow the scope, the second purpose is to further verify the deviation between the information and the target, because sometimes it is to go to a certain target, the result of the return of the information is most of the deviation, this time to turn to think about whether the target is a problem or get information when the description of the problem, Do a little correcting. Just like to learn to do product manager, the Internet has a lot of information, get the hand from where to start, omnipotent product Manager is always difficult to appear, so or step by step.

Ability to analyze information (thinking)

We often talk about demand analysis is an ability to analyze information, a lot of information on the surface is a layer of meaning, in fact, another layer of meaning. Common analysis Process: one is to do subtraction, all the information ranked level, such as the priority of the need to do a part of it first; the second is to do addition, the information obtained may not be comprehensive enough, can be acquired information based on a part of the necessary information; is a similar information collection or a single piece of information broken into a number of processes, four is mining, from the surface of the information to dig deeper things, this in the data analysis is particularly obvious.

The ability to store information (memory)

When you are young, your memory is better, your endorsement is not a problem, and as you grow older, your memory fades, unless you take some steps to enhance your memory. Information may be massive, to put so much information to remember, for our brain is to maintain a high load of the operation, of course, do not rule out a cow can do photographic memory. Times are progressing, more and more products are making people lazy (as if all products are like this, solve some kind of problem or enhance the efficiency, all is makes the person to become lazy, also causes the human memory to become poor, therefore produces many auxiliary tools, the individual likes the diary class software and the task management class, can help to organize and summarize the valuable information obtained by the records, to facilitate daily or future inquiries. The use of auxiliary tools is also a way to enhance the ability of information storage.

Ability to integrate information (summary)

This is a bit different from the summary of information mentioned earlier, the summary is mainly similar to the induction of information, integration is mainly related to the classification of information, through the phenomenon to see the essence, we used to write argumentative when the use of the method, the final paragraph of the conclusion is a summary of the contents of the foregoing, is the so-called "chicken head pig stomach leopard tail", Leopard tail is very important, do not know if you have found that each of them in writing blog posts or other articles, is not a summary of the end will feel less what? Summary is a kind of information integration, to be able to classify all the information, so as to draw conclusions.

Ability to invoke information (imagination)

The legendary analogy refers to this ability, see a message, can immediately think out the relevance of other information, sometimes really envy those who are rich in imagination, easy to produce a good idea or tipping point. The information is called to be based on the information store, so the greater the storage of information, the more resources can be invoked. Therefore, product managers to expand their knowledge, to do the accumulation of information, so that they can have a better imagination, rather than confine themselves to the three acres of land.

Ability to filter information (immunity)

This is a bit like a screening, but it also includes filtering out information that has been learned. Mass of information, we can not deal with, and the information will overlap, already know the information is not necessary to deal with the second time. This is just like when we ignore advertisements on the Internet, and the same microblog will not be looked at when we look at Weibo.

Ability to process information (communication power)

Communication skills have always been one of the key competencies of product managers, the communication of information is in the doorway, the same description of a thing, when you communicate with developers, testers, you can use the terminology, you can use a concise description, you can achieve the effect of communication, but when you communicate with the user, you can't use terminology, It has to be a language that is easy to understand, and you have to find a more appropriate figurative metaphor from time to time to deepen your understanding. Maybe you're going to report to the boss with another description, and the same information has different representations, which requires processing.

The ability to disseminate information (influence)

The dissemination of information sometimes has to rely on a bit of charisma, of course, is not the main aspect of it, but with the relevant dissemination of the object has a good relationship, the process of exerting influence on you is very helpful. For example, and development, testers have a good relationship, so in the product scheduling or problem-handling can get better priority, the matter will be very convenient communication. Finally these two points are actually a little interlinked, excellent copywriting ability and language organization itself is a kind of information processing, can also help to disseminate information.

To synthesize these information processing aspects, in general, the product manager to be able to from the daily exposure to the information to get a clue, and can not be disrupted by information, we are similar to the former spy information station, all the information gathered first to one place, and then by the transfer station for unified treatment, and then issued. Good information processing ability is to become a product manager of the important threshold, of course, not necessarily every aspect is very strong, can have most of them is very good, mutual encouragement.