What are the main characteristics of network marketing?

Introduction: Network Marketing has a traditional marketing does not have a lot of unique, very distinct characteristics. What are the main characteristics of network marketing?

1, with a clear theoretical

Network Marketing is developed on the basis of the accumulation, new practice and exploration of many new marketing ideas. The idea of network marketing absorbs the essence of many new marketing ideas, but it is different from any marketing idea. Computer science, network technology, communication technology, cryptography technology, information security technology, applied mathematics, information science and other multi-disciplinary comprehensive technology, has given the network marketing to the heavy technical foreshadowing; In the past half century, many kinds of marketing ideas have been actively explored, giving the network marketing with rich academic connotation The development and practice of e-commerce and network marketing in recent ten years has given the network marketing the opportunity and possibility of sober thinking and rational sublimation.

Network Marketing is the past all marketing ideas can not match. Network economy is a kind of sublation to traditional economy, network marketing Idea, also is a kind of sublation to traditional marketing idea.

2. Global market

The connectivity of network determines the transnational nature of network marketing, and the openness of network determines the global market of network marketing. Prior to this, any kind of marketing ideas and marketing methods, are within a certain range to find the target customers. and network marketing, in a borderless, open, global scope to find the target customers. The wide area of the market, the difference of culture, the security of the trade, the change of price, the nationality of the demand, the different value-added of the information value and the selectivity of the online customers not only give the theory of network economy and network marketing, Provides a broad space for development and endless research topics, and the global nature of this market is the possibility of a larger range of deals, and the comparability of prices and quality in a wide area. And the more comparable the stronger, the market competition is increasingly fierce.

3, the integration of resources

In the process of network marketing, the integration of a variety of resources will be integrated into a variety of marketing means and marketing methods, will be the physical assets and intangible assets of the intersection and cross-extension of integration. The complexity, diversity, inclusiveness, variability and value added of this integration have rich theoretical connotations. We need to work hard and spend our energy on in-depth research.

In particular, marketing business software has played an important role in this multidimensional integration. The integration ability of the non-type assets in marketing practice and the value-added effect after the integration of various resources and various means is also a great breakthrough and important development to the traditional marketing idea.

4. Obvious economic

Network Marketing is fast, therefore, will greatly reduce operating costs. Improve corporate profits. There are many reasons for forming and contributing to the economics of Network marketing:

such as the wide area of resources, regional price differences, the shortest connection between the two sides of the transaction, the sharp reduction of the cost of market development, the extension of intangible assets in the network and the value-added of all of these to the Network marketing economic relations and influence, will make us greatly reduce transaction costs, to bring economic benefits to enterprises. The economy of network marketing and the obvious effect brought by it will be clearly and vividly displayed.

5, the impact of the market

The ability of the network to advance is unique. The impact of network marketing and the resulting market penetration ability, the obvious challenge of 4P and 4C theory. Network Marketing in the advance is active, sober, conscious. Nothing has been forgotten. Whether in the information search in the advance, or after the release of the advance, are in the creation of a competitive advantage in the acquisition of a number of real customers, in obtaining some significant in the business opportunities. In expanding the range of existing advantages.

This kind of network marketing's impact ability has powerfully impacted "forgets the benefit View".

See: In Network Marketing--

Search price is to compare prices in order to formulate scientific, reasonable and competitive prices;

To obtain new product information, it is to speed up the development and development of new products in order to enhance the innovative ability of enterprises;

Search is in the search for channels, release is also to expand the channel, the network advertising is also to broaden and build channels;

Customer relationship management is to maintain and dredge the marketing channel. Channel has become a modern enterprise strategic resources!

All of these are carried out under the guidance of a promotional strategy. Forget the price, OK? Forget the product, OK?

Forget the channel, okay? Forget the promotion strategy, okay? No way!

This kind of "forgets the Benefit View", in the network economy time obviously already did not apply. From "Forget the Benefit View", to "advance the benefit view" The transformation, I am afraid is precisely the network marketing in the marketing benefit view one big progress, a big development.

6, extremely strong practicality

All of this shows that: Network marketing is a very practical science. Its theoretical foundation is deeply rooted in the fertile soil of network marketing practice. Every step of the development of network marketing calls for the in-depth research of network economic theory. However, this call, only in the network marketing practice of climbing and pioneering people can hear. Can feel, experience. Want to work behind closed doors, is not get the network marketing decent theoretical results.

The practice of network marketing is also outstanding in: it to the past marketing concept and the new conclusion of a wide range of testing:

Whether it is the precipitation after the failure, the accumulation after the practice, the deepening in the condensed, the sublimation after the rational thinking. will be in practice, the actual combat, the time elapsed to see the authenticity of the test!