What are the most frequently encountered problems in enterprise promotion?

　　At present, more than 60 of the enterprise bid promotion has a series of problems, in the competition more and more competitive bidding, Baidu Agent annual service fee increase, these problems show more obvious, many business leaders choose to reduce http://www.aliyun.com/zixun/ Aggregation/11238.html "> Baidu to promote the budget or simply stop Baidu promotion, only because the effect is getting worse, so why the effect of the spread is worse?" Is it because 360 of the killing into Baidu's share has fallen? Or is it the impact of emerging marketing methods? Not really, little head. Bidding software small sums up the six major problems of enterprise bidding promotion?  . Non-professional personnel in charge of bidding promotion   can say more than 80 of the open bidding enterprises, is responsible for the promotion of the bidding is not a professional talent, according to small head bidding software small number of contacts can be confirmed, also many times in the article mentioned, are generally the company's editors, financial responsibility, The leadership of their own responsible bidding promotion is also very much, there are a number of Baidu agent company's customer service is responsible for, there are a lot of just graduated from the network administrator is responsible for not long, this part of the crowd are not professional, basically are learning, side of the practice of a process, but simply add keywords, add ideas, modify prices, What's more, Baidu bidding competition is so fierce, no millions of, tens of millions of of the advertising cost of practical experience, bidding is difficult to do well.   two. Keyword matching mode problem   due to the professional operation of the bidding, also determines the operation of the bid to promote the process will have more problems, Baidu Agent Company's customer service operation bidding, like to set the keyword matching mode for a wide range, which will match a lot of invalid keywords, That is, not related to the keyword, resulting in the cost of advertising waste, just contact the bidding to match the pattern set to exact match, resulting in low quality keywords, the number of single keywords.   Three. The use of competitive bidding software   traditional enterprises to use competitive bidding software operation to promote a few, because the auction software claims can quickly adjust prices, control all keyword rankings, many enterprises because the keyword too many bad management, and in order to get ranked so that the use of bidding software, In fact, Baidu to promote the background has "to see rankings, reduce costs, improve the quality of" these functions, compared to third-party software to more authoritative, more professional, but also just look at it, if the software in full accordance with the data prompts operation, it would be a waste of a lot of advertising costs.   Four. Promotion plan and promotion group confusion   small head bidding software small series once got a customer promotion backstage, inside the promotion and promotion of the group is very confusing, there is no focus, secondary points, the general sales team will promote the promotion of the project into a core, long tail, competing products, etc., each pushThe broad plan corresponds to dozens of promotional groups to ensure that the classification of the promotion group is accurate.   Five. Creative problems   The creative quality of writing is too bad, the statement is not fluent, no attraction, or is not using wildcards, or with keyword matching degree is not enough, mainly they do not understand SEO, not to understand the bidding, the decision to bid ranking factors on the one hand is a bid, The other is the degree of creativity and keyword matching, in fact, we are talking about the quality, which involves the search technology, such as we find a file in the local computer, input "song", then the retrieved files are included "song" This keyword, the same if you want to let us bid ranking by the front, It is necessary to ensure that the creative and keyword matching degree.   Six. Trust account background Optimization reminder   At present, Baidu bid promotion backstage increased more and more promotional aids, in the previous article also mentioned, "see rankings, reduce costs, win season, expand the source, add good words, super peer" and so on AIDS, Most of the new contact bidding is too detailed to the reminders of these tools, think is authoritative data, in fact, this is not the case, the purpose of these AIDS is to allow you to increase the bid, extended advertising time, to submit more keywords (although not relevant), if we fully accept the reminders of these tools, it would be a waste of advertising costs Ah, We still have to according to the actual operation of the company, decided to promote their own time period, through the promotion of live, at any time to focus on keyword rankings, the decision to bid the key words, of course, the prerequisite is to create a series of good ideas.   Small head bidding software applicable to Baidu bid promotion, 360 bid promotion, Sogou bid promotion platform, is a comprehensive bidding price adjustment of the word management tool. Automatic intelligent bidding at the same time, improve the auction rate of return, is a good assistant bidder!   Small head bidding software to provide trial writing.   Service Hotline: 025-68781274   on duty qq:1966359893   in person to provide full technical support.   Official Address: www.ppctui.com