What are the necessities of the Electronic business website?

Abstract: Whether it is the art of the vertical electric network, such as the website, or the cat, Jing-dong and other comprehensive electric website, the impact of their sales is nothing more than three aspects: price, content and evaluation, and this one I think the content is the most easily overlooked link, because in everyone

Whether it is the art of the vertical type of Electronic business website, or the cat, Jing-dong and other comprehensive electric network, the impact of their sales is nothing more than three aspects: price, content and evaluation, and this one I think the content is webmaster most easily overlooked link, because in everyone's subconscious, I always feel that the level of sales of an electric dealer's website is proportional to the price given by the website, as long as the price of the site to force, buyers will be a single, a little bit of other ideas webmaster may use the user's herd mentality, the high praise rate of the baby summed up on the home page, improve the user's purchase rate, But from start to finish few people pay attention to the content of the electric business website, so see the electric dealer website "Naked" product information, you also no longer surprised.

I also do the website, nothing but sell some small things, not the real meaning of the electric business site, but more or less hook, and in my opinion, the website content is the "flesh" of the site, the content is done, the site will be more professional, will promote the conversion rate of the site. So what are the necessities of the Electronic business website?

1 To maximize trading

Adding some articles about the product to the website can inspire users ' willingness to consume, for example, if you are a woman socks, then you in the site home appropriate place some such as "How to reduce the ' elephant leg '", "one weeks later I became the United States legs Queen" article, absolutely can let the beauty of women instantly stimulate the desire to buy , increase the sales of the website.

2 reduce the post-sale contradiction

Do a good job of the site content of the electrical business is to allow users to fully understand the product, to avoid the publicity because of the not in place and misleading users to buy, so that the later processing up more trouble, after all, we are not one-time, the development of the website or to be based on integrity.

3 Improve the humanization of the page

To be honest, a Web site with relevant content is more authoritative and persuasive than just using pictures to accumulate sites, after all, we can feel that stationmaster is selling goods by heart, especially for small and medium sized electric business websites.

The above mentioned the importance of the construction of the electricity quotient website content, then how should the electricity merchant website copy write? What principles should be followed?

A moderate piece, so that users have the patience to read

Now is a fast-paced society, what all pay attention to an efficiency, no one will look at those lengthy articles, so mall copywriting process, must control the length of the copy, there are focus on the limited text to highlight the value of the product to the user to convey a concept of consumption, as far as possible to stimulate their willingness to buy goods , but for some details, it should be explained clearly, lest there should be controversy later on.

Second, the focus of current affairs to unfold the narrative

Everyone is curious, this we make good use of, or before the analogy, if we want to do women's socks, then we can fully combine the "Qi B Small Skirt" event to expand the description of the article, said a girl wearing what kind of women socks can be perfect highlight the body of their own articles, Then in the article interspersed with a number of product details, effectively attract the target audience.

Three ways to pay attention to the writing of headings

Had seen a survey before, said that there are 80% of netizens through the title to determine whether they continue to read, in fact this is very easy to understand, as we are in the library, usually we are based on the title on the back to decide whether to read, so the content of the site to get rid of the "chicken" awkward realm, You have to work a little more on the title, which can effectively attract users ' attention.

Not only that, the webmaster in selecting the topic, can add a subtitle, as wide as possible coverage of the article theme content, so that readers have a general understanding of the article, because the title party, and will not let users buy, on the contrary, if the title is too good, the content of the article is quite general, this will allow readers to produce reading errors, And then objectionable site content construction way, directly close the page, so subtitle writing must be realistic, not grandstanding.

Four articles should have a very strong correlation

Some stationmaster in order to win everybody's eyeball, will cite some other website's hot article, or pastes directly on "The beautiful picture", these articles appear attractive, actually to the user's attraction only temporarily. And even if the site relies on these means to obtain a certain flow is also misty, to improve the conversion rate of the site does not help, on the contrary will affect the user's objective evaluation of the site, serious, the search engine will think that these content and the content of the site is not relevant, and stop the content of the

E-commerce site, will inevitably appear the content of the article to provide fault phenomenon. So this time, we can be appropriate from other sites to get some relevant content, then we should from which aspects to obtain the source of ideas?

(1) Access to content using the portal site. If you are webmaster industry, go to A5, Chianz, if you are the entertainment industry, go to MOP, Tianya, you are which industry will be to the industry pioneer site to obtain high-quality content, to the other side of the construction of the mirror, appropriate access to high-quality content.

(2) The use of relevant news to obtain content. We all know that Baidu, Google and other search engines have a news search function, we can start from this function, their own access to some of the latest, most appropriate to the theme of the site news, such news is often a combination of real life, high heat, search engines like to include.

(3) Use of blogs, forums to obtain content. This kind of method of manipulation and from the portal site, but the implementation of the platform is not the same.

The electricity merchant website is not only the commodity world, webmaster in addition to the goods in the supply of more than a little thought, in the site content construction can not be negligent, because the effective content complement, can increase the authority of the website, virtually increase the volume of transactions for the site, for the site has hundred benefits and no harm.