What are the opportunities for mobile phone business? One plus Liu: not beautiful Enough

After several years of ups and downs, do you think the wave of mobile entrepreneurship is over? Not really, at least for some people, it's just the beginning. For example, Liu. In 1998, the Hubei people who graduated from Zhejiang University Liu into Oppo. For the first few years he was a hardware engineer and later a software engineer. Liu was appointed general manager of Oppo Blu-ray division in 2008. 2012 took over Oppo mobile marketing team. 2013, Liu from Oppo vice president of the resignation. Liu, choose to start a business in the mobile phone industry. The new brand is called a plus (OnePlus). Why does the window period make such a choice? I think there is a time window, "Liu told Sina Technology, the domestic mobile phone network sales accounted for 15%, although this number has been much higher than the United States, but the future still has a lot of space for development; the so-called Internet mobile phone field, in addition to millet, has not yet formed a very strong brand. And for this model of the Internet mobile phone, Liu that he practiced earlier. The time went back seven or eight years, when Liu led the Oppo Blu-ray player team to try to penetrate the North American market. As a new brand, it is difficult to enter the electrical stores, such as offline channel sales, and ultimately have to seek to sell through the network channels. The Oppo Blu-ray player was sold online and communicated with users online. Even Oppo also released an iterative software for Blu-ray players every Friday. Liu said that the reason to choose Friday, is because users can download, use the weekend time to brush the machine. But the American player's fever degree and the professional degree also surpasses Liu's imagination. For example, a user asked a question: Oppo Blu-ray player's image and the sound of 100ms time difference. Liu later also consulted this user, just learn how to use waveform contrast found this problem. There are a lot of things that Oppo learned from users, such as how to find bits of data lost in high quality audio signals. These have become the core test users of the Oppo Blu-ray player of the year. It is precisely because of the Oppo Blu-ray player, Liu and a lot of domestic users have become friends, such as Zhou, Wang Xiaoquan. Oppo in the United States to promote the mode of Blu-ray player, now sounds not unfamiliar. This is one of the reasons Liu is determined to try to start a business. Although the new brand's English head still carries the O and P two letters, Liu emphasizes that one plus and Oppo are two independent brands. If you have to find two of links, perhaps there is a common investment side. Not beautiful. If it is only a bullish outlook on the future market and familiarity with the Internet sales model, there seems to be a lack of confidence that new brands have enough success factors. Liu that there are opportunities in this field, mainly from one of his judgments. This judgment in Sina Technology view, is a sentence: most mobile phone peers do not understand the aesthetic. He even jokingly said that at the first sight of a hot mobile phone, he involuntarily hadPhysiological reaction--Liu made a vomit "action. This is the founder of a plus. On Sina (76.67, -1.72,-2.19%) micro-blog, he often to domestic and foreign smart phone gossip ", no disguise even with sharp words blunt a certain product defects. It seems to him that there are three kinds of companies now doing mobile phones: cock Silk, tyrants and sharp youth. If a cell phone neither people like, and no one spit, it is a mediocre to die products. Now many mobile phone manufacturers cognitive dislocation, do products just for cheap ", Liu that performance is not the future bottleneck, mobile phones should be in the design, technology, performance, software experience and other factors to achieve balance. An added employee says that Liu has a perfectionist complex about hardware, and even the wrong line will make him furious. Even go to Hangzhou to see Ding lei, he also want to sigh under NetEase office building with package house idea. But no matter what Liu says, a mobile phone will not be available until next year, which may be a test of life and death. We plan to launch one to two mobile phones a year, and we can sell hundreds of thousands of units next year. Liu said a team in the capital and supply chain is not worried, he told the team: the Internet age has not changed the nature of business, but can not pursue a night of red, entrepreneurial process may be more difficult, but valuable products will be able to find opportunities. That being the case, wait and see.