What are the outside chains that are suspected of cheating?

Absrtact: The weight of a website's domain name determines the ability of ranking the whole website to a great extent. In general, the factors that can affect the weight of the site include domain name age, Google PR value, the date of the snapshot, the total number of pages included and the external chain of the site

The weight of a website's domain name determines the ranking ability of the whole website to a large extent. Under normal circumstances, the factors that can affect the weight of the site include domain name age, Google PR value, the date of the snapshot, the total number of pages included and the number of external links to the site ...

The external link to the website domain name weight can be said to have the pivotal influence. The site's external link construction is also the main site optimization work, external link construction is also the most common site optimization method to improve the weight of the site. Since more and more webmaster to the site to optimize the focus of work to the site's external link construction work, has led to the site optimization industry there are many use of hyperlinks cheat means, I found that many new webmaster just started a lot of the construction of external links, resulting in SEO industry core technology distortion. As a result of the chain construction of the random, rampant, including Baidu's major search engines have developed a corresponding algorithm for the cheat link cheating.

From the perspective of SEO, external links are most conducive to improve the ranking of the site, but from a commercial point of view, click Traffic is the most fundamental meaning of the link. "Click" is the behavior of the Internet users, click since the behavior, then in a sense, when the click Behavior, it is necessary to consume a certain degree of user "opportunity cost", such as time ..., Internet users cost, you have to give Internet users "opportunity to return", in short, Site external link construction time to pay attention to customer value-the sense of user experience, this external link is the most advocated by the search engine external links.

The author recently heard a lot of seoer in complaining, April 19, 2013 Baidu again launched a large-scale adjustment, many web site rankings because there are a lot of meaningless external links and was Baidu K off. I received a number of webmaster feedback, the author of the April 25, 2013 concern Baidu official Lee, an article reported, I found that the current Baidu in the evaluation of the site outside the chain cheat cheating is more and more intelligent, closer to humanity, exactly what outside the chain will be considered cheating suspicion?

1, false existence of fraudulent anchor text construction

Use some well-known web site name or business as the chain of keywords anchor text, such as now a large number of agent credit card sites are "Minsheng Bank Credit card processing" as a key word.

2, high price purchase links:

For example, the link between the sale of the famous "* * * chain", the specific name of the author does not mention, we all know.

3, some BBS signature of disorderly use.

BBS signature form of external links is not bad, Baidu is not to be forced to blow, I think for some useless, the Internet users click behavior of no value of the signature, is no use, so this request in the BBS to do outside the chain is not not, but to find the post, find suitable for you to do external links to the post, Do not make the post theme and signature link point to "Donkey kick not Horse mouth." This external link Baidu is absolutely to be strictly hit.

For example, the author in an explanation of SEO strategy in the post, leaving the following image signature is typical (post and signature "Donkey Kick Not Horse mouth", on the Internet users click Behavior No value return):

According to official authoritative reports: The recent severe crackdown on the site also includes those in the Black station to add links, the use of software mass outside the chain, large-scale site groups of sites.

I also suggest that no matter what old qualifications you are a webmaster, or that you are a new webmaster, to the customer value-oriented to do external link building, so that your external links to the Internet users click Behavior generated value return, this is in line with the business value exchange practices, to meet the Baidu algorithm, the site can have a good ranking, is the so-called webmaster go the right way, the site rankings!