What are the potential rules for bidding promotion

Before, a person to do a site, rely on SEO can make a lot of money. Now different, this internet age is not a can be a single time, a person even if you have 36 martial arts, it is difficult to do a decent site. Even so, we should continue to learn new skills, to enhance their own. Small head bidding software small series today to share some recent bidding to learn some new things.


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1, keyword clicks count false degree


 


do bidding website, suggest you use two flow statistic tool, one is Baidu own statistic, also want to choose a third party statistic tool (I choose is 51 statistics). Baidu statistics data, is the real record of bidding keyword consumption, the same IP click N times, but also to consume the price of n times, and the data can not be referenced. By comparison with 51 statistics, because 51 statistics is entirely independent IP, so that the same keyword clicks and Baidu statistics clicks can vary by about half. This means that about half of the traffic is repeated IP click. Excluding a small number of potential real customers, other data should be Baidu false. The bid data for the fuzzy estimate of 30%-40% is false.


 


2, ranked first there will always be someone to spoof you


 


believe that each industry competition is very intense, in Baidu bidding here the intensity of competition is even greater. Do sem friends should know, ranked first conversion rate is not necessarily the best, but must be the most traffic, many enterprises in the brand promotion process, but also to strive for the core keywords ranked first. In this way, there will certainly be a second person to get the price to do you, the second bid is high, the first click Price Rose, the third is indifferent to promote the second more rampant, long-term, even if the first one again rich, will be shaken. You should know that.


 


3, Baidu's phrase matching to focus on analysis


 


Keywords matching method: Accurate, phrase, broad. Think of everybody in general situation is to do the phrase matching way, but there is "exact phrase matching", I think most of SEM friends should also know, for example, your bidding unit has a key word "children's furniture", a user Baidu search "Baby furniture", Your children's furniture will also be matched to display, which can be said to be a synonym match in the phrase, and these synonyms, Baidu administrator to add their own, which is bound to have some we do not want to show the keyword, but there is no way. Of course you can block out some words. suggested that the best solution is: first phrase matching test for a period of time, statistical keyword source, filter some of the synonyms can be used, and then set the word "exact phrase matching."


 


do SEM rely on is the data analysis, especially the source of keywords, browsing depth, long tail keyword analysis, only in the continuous analysis and optimization, in order to ensure that enterprises in doing SEM do not burn money to ensure stable development.


 


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