What are the problems in the marketing process of micro-blogging enterprises?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Weibo marketing is no longer a new topic, however, compared with the traditional way of network promotion, micro Bo or a relatively novel way of marketing, micro-bo popularity of the degree of everyone is obvious, but do more people but do a better business is not much. Weibo marketing is a kind of marketing mode, which is a kind of innovation with the help of Micro Bo, which is a big platform to create profits for enterprises or individuals. Many enterprises in the micro-blog marketing when there are a lot of problems, this article I share with you about the existing problems. Whether it is micro-blogging or micro-mail or micro-video, or any other new marketing methods, we have to seriously study, not blindly follow the bandwagon!

1, anxious. The enterprise obtains the customer the mood is very urgent, is also understandable. Micro-Blog Marketing companies very much hope that through the micro-blog channel to expand the popularity of rapid access to a large number of users attention. As a result, some companies often take unusual forms to achieve this goal, such as the use of money to buy a false number of fans, and some companies through the establishment of expensive prizes to get fans and forwarding. However, it must be clear that this kind of quick success is not conducive to the realization of business marketing purposes, sometimes, but may cause negative effects. The number of fans, the surface seems to be the enterprise microblogging marketing is the symbol of success, but not the real purpose, this is the same as our website optimization purposes, ranking is not the ultimate goal, bring customers is the king.

The ability to quickly get a lot of user attention depends on many aspects. In the era of widespread concern about micro-BO communication, the establishment of Enterprise Micro-blog is not a sufficient condition to obtain marketing advantages, but a necessary condition. The mentality of the enterprise is not only not conducive to finding problems, but also lose the opportunity to promote themselves.

2. Unknown location. One of the typical phenomena of the current microblog is that it is a common practice for individuals or teams to run microblogs by releasing interesting and useful information, or even by getting a lot of users ' attention, and turning it into a commercial micro-broad to further gain revenue benefits by advertising commercials. However, for small and medium-sized enterprises, whether it can also through this method to improve their visibility, and then realize their own mark? It's a question worth thinking about. It has been proved that some enterprises adopt this method, it may not only be unfavorable to improve the goodwill of the enterprise, but it blurs the identity of the enterprise, which causes confusion to the users who are familiar with the enterprise.

Enterprise Micro-Blog is also a display of corporate identity, should and offline or online other channels to shape the image consistent and consistent with the concept of enterprise and long-term development goals positioning. Blindly follow the publicity of the so-called social hotspots and vulgar information to attract microblogging users of the eyeball and entertainment consumers, the effect may be counterproductive.

3. Lack of interaction. The most important feature of Internet is interactivity, the interaction between information Publisher and information recipient is the biggest advantage of network marketing. However, most enterprises ' microblog is basically in the state of talking to themselves ' without making full use of the Internet information to communicate easily.

The reason for the lack of interaction may be manifold, for example, do not have a deep understanding of the characteristics and nature of network marketing, or is not clearly the purpose of micro-bo marketing, there may be no clear marketing strategy, no matter what the reasons, if still hope that the one-way information transmission, then the effect of micro-Bo marketing is difficult to anticipate.

4, stranded team missing. Weibo marketing, although only a short 140 words in the text, but this marketing method is "Spadger spite". At present, SMEs are most of the enterprise Micro-blog is operated by the individual staff, the operator even no one can discuss, the effect of good or bad depends entirely on the individual's ability and efforts, but also limited by the individual's time and thought, the effect of uneven nature is expected.

Weibo marketing should be a part of the overall marketing strategy of the enterprise, and the traditional marketing strategy and even other network marketing methods interact with each other and complement each other. Weibo marketing needs the support of management, the cooperation between departments, the interaction between colleagues, there should be a perfect planning, reasonable planning, running a good team.

Micro-Blog marketing has actually been micro-and micro-video replacement, but this area is still the same as the enterprise can bring high profits, the operation of good words, than the traditional network promotion methods more than a hundredfold. All say no matter what network promotion method, as long as the research thoroughly will become the network marketing master, the method lies in the essence is not many, is carrying on the Micro Bo Marketing Enterprise also needs to strengthen to the Umebo marketing skill study!

Statement: This article by Le person website anchor Net: http://www.wangzhanzhubo.com/original contribution, respect others achievement, reprint please specify the source!