What are the reasons why users comment red?

"2009 China Internet Shopping Market Research Report" published by China Internet Network Information Center (CNNIC) shows: 43.3% of net shoppers said online buyers ' comments were the most important factor influencing purchase decisions; 41.1% of netizens read user reviews before buying each item, 26% Users will look before they buy most items.

CNNIC's findings, once again proving the product and packaging information and user comments, in the online shopping behavior for both the role of the buyers and sellers more and more.

So, users review why this "red"? Network Marketing observer more than Zhonghaipo think there are several ways to speculate:

First, the user comments is the website and the user interaction channel, is the user creates the new content. The internet is more influential than television newspapers and other media, and it can satisfy netizens (that is, consumers) the advantage of the desire to participate is inseparable. And in the network shopping station (e-commerce station), the product information feedback and user comments, provide the right users to participate in the window, especially consumer feedback on the use of products, more timely vent on the use of products in the process of praise and praise emotions. and similar to the "public comment" and other services, such as Web sites, mainly rely on user comments to create content, to ensure the quality of the site.

Second, user comments can encourage online buyers to strengthen or change the willingness to buy, which is only reflected and use of people herd mentality, human beings have not been able to escape the "herding phenomenon", the star endorsement of advertising and the role of the leader of the public opinion is probably so. Of course, the recommendation of friends and relatives, expert opinion can also become the network buyers of the factors of concern is the mystery of the herd mentality of fermentation.

Third, user Comments act as the third party's identification and evaluation role. The construction of credit system of net purchase, has been plagued by e-commerce practitioners and participants in the important issues, e-commerce practitioners of the mixed, online shopping products, such as the uneven quality of the negative factors, making sellers "Wang Po sell melons, puff" advertising effect, and buyers are repeatedly by unscrupulous business cheat and complain. User reviews provide a third-party reference for subsequent buyers, the reason why people do not like to be "the first to eat crabs" most of the time is because of the unpredictable risks of "first", and the "risk" consciousness will be greatly weakened when the lessons learned and the experience of others are summed up. The successive situation is likely to emerge.

After a general understanding of why users ' comments are more and more favored by netizens, we will focus on how to use it to construct a reasonable user comment system in the next part. (Text \ Zhonghaipo more than Network marketing www.ebdoor.com)