What are the requirements for entering search engine optimization?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This time contact more network companies, including many agents because of performance and other relationships, began to consider looking for new services or transformation, many of them are considering to enter search engine optimization (SEO).

China's army of search channels, when so many of the search engine optimization questions, despise and disdain, selling agent products sold to the people. Now try to get to know SEO. So here, I write down a little bit of my thoughts on what the business needs to be in search engine optimization and related areas.

First: The management team's understanding of search engine optimization.

How well do the management teams and executives of the enterprise know about search engine optimization and search engine marketing? Is there a deep grasp of the future trend of Internet marketing? What is the role that SEO will play in Enterprise network marketing? Why the Enterprise to enter the SEO, just a temporary replacement products, or just feel that someone playing their own want to play? is the search engine Optimization service high profit?

This series of problems, most currently engaged in the so-called sales agents of the channel system company leaders, are not very clear. I contact some of the enterprises, more people are the search engine optimization as a product of 3721 categories, thinking is the salesman to sell rankings, signed back to the technical department to optimize the OK. And it also thinks that the profits are high and almost no cost.

Second, does the enterprise have SEO resources?

1. The enterprise has not participated in some SEO activities before, has established a certain image in the SEO field. I even told some company bosses directly, you have to do optimization, say, sometimes the whole industry may be amused! Because everyone mentions your company name, can think that you are a certain product agent. If one day, you tell me your company name, can let me feel that your company really has a bit of professional network marketing feeling, as if also say with professional Network Marketing organization has a little relationship, so you enter also not late. Of course, some big internet companies have realized that they are starting to organize some activities or invite some experts to do the report to try to external PR: "Look, we are also professional network marketing Oh!" ”

2. Does the enterprise have talent resources in this respect?

Do SEO, and sell 372,100 degrees, do site is very different, talent accumulation is very important. At least the person responsible for the project to have a certain understanding of network marketing, have a certain amount of time to the field of observation and familiarity. And you have to have SEO talent. A lot of people talk to me when, think very simple, think let me optimize rankings, salesman sales, this is the best cooperation the most powerful sales model. I would say that SEO by one or two people is far from enough. A network company to enter the SEO, need to have talent accumulation. Be responsible for the implementation of a team that is very familiar with the field and is good at it.

Thirdly, is there any long-term plan and plans?

SEO is not put into production today, the Big recruit salesman to promote business tomorrow. SEO needs a certain amount of time and patience. In particular, your team and services have not been a large number of industry and enterprise familiar with the situation. You have to spend enough time on the professional building of your own corporate website, you have to pay a great deal of effort to make everyone change your understanding, know that your company has a team, can help customers analyze, diagnose, plan network marketing, especially search engine marketing. You must establish a certain reputation and influence through the Internet or reality. The outstanding SEO enterprise must have certain influence and the right of speech, you can convince the customer, lets him accept your idea and the thought. Can be respected in the industry. These require the enterprise to spend a lot of costs, especially the cost of time to shape.

Four, there is not enough determination and money.

Some people say that in doing the Internet in this field, to enter each field must have the top three grasp you dare to implement. Some network companies want to enter the SEO, mostly because of the following staff suggestions. Many just regard SEO as a standard product that can be quickly set up. When a service encounters setbacks and difficulties, it is doubtful whether there is any determination. Therefore, only the SEO have a strong sense of identity, determined to lead the next generation of Chinese network marketing services companies will be able to achieve success. I think the funds in the SEO company is not the most important, but for any one project, the most basic funds are always ready. In fact, some of the companies that I have contacted, many of them are in the psychology of not needing any input, which can produce rewards immediately.

Above for my personal views, I hope to enter the search engine optimization enterprises to carefully consider. Of course, we welcome more and more enterprises to participate in the SEO service, enhance the network marketing service level throughout China.