What are the responsibilities of product managers in product life?

One: Product concept phase

1: Find product ideas inside and outside the company. Organization to demonstrate and enrich.

2: Organize the product line of the market segmentation options, and develop product line initial business/roadmap plan (Requirements Specification/roadmap).

3: Regular and irregular plan adjustment according to market changes.

4: Participate in product strategy and product platform planning.

Two: Product Requirements phase

1: Organization of the product requirements of the collection.

2: Organize to collect/analyze macro environment, technical trends, competitor, internal and external customer information.

4: Organize the audit of various strategies, plans and strategies related to the product.

5: Study Market trends, submit market research reports, select market segments, and determine product positioning.

6: Collect comments on product initial business/roadmap for each department.

Three: Product design phase

1: The organization completes from the product creativity to the product design, forms the complete product business demand.

2: Organize test work on product design.

3: Submit completed product business requirements and coordinate related resources.

4: Submit product development Task book, obtain authorization, supervise product development work.

Four: Product development phase

1: Oversee product development plan, product business requirements completion.

2: Organize product market research work, collect product information, adjust product business requirements and product development plans as needed.

3: Organize or participate in the development phase review.

4: Coordinate resources to test intermediate deliverables during product development.

5: Directs the product development process.

Five: Product testing phase

1: Organize the test work for the product.

2: Develop the product listing plan, for the product listing to do training, documentation and other preparatory work.

Six: Product release phase

1: Responsible for the market release of the product.

2: Directs and supervises the operation and sales of the product.

3: Cooperate with finance/marketing department to monitor the profitability of the products and propose new marketing strategies.

　4: According to the market feedback, put forward the product improvement advice/supervision implementation.