What are the seven crimes in the chain construction?

Absrtact: Web site traffic promotion needs to do a good job in the station optimization and optimization outside the station, and the most important outside the station optimization is the most difficult outside the chain of construction, the site in the construction process needs to grasp seven kinds of the most, that is, outside the chain of construction diversification, relevance, concentration, balance

The promotion of Web site traffic needs to do a good job in the station optimization and outside optimization, the most important and most difficult outside the station is the construction of the chain, the Web site in the construction process needs to grasp seven kinds of the most, that is, the chain of construction diversification, relevance, concentration, balance, anchor text accuracy, quality, human nature. Although the reason is this, but in the practice process will often appear many problems, due to improper chain construction caused the site traffic fluctuations. So, what are the seven sins in the construction of the chain?

Outside the chain construction Seven deadly Sins 1: The website does not collect

During the operation of the website, the first task is to ensure that included, but for more new stations, often will appear for a long time does not include, the reason may be due to the improper construction of the chain, the original article submission form is good, but the new station has limited weight, resulting in a slow search engine index, the new station often contribute immediately Baidu spiders can easily cause errors or lead to enter the audit period, thus affecting the number of sites and speed, affecting the overall efficiency of the site. For the new station, the need for timely and reasonable initiative to the search engine submission site. Website analysis process, must pay attention to spider crawling Log, Master search engine index, preferably after the index audit through, and then use high-quality content for soft paper submission, construction of high-quality external chain and natural reverse link.

Outside the chain construction of seven Sins 2: keyword ranking not before

Many friends will meet Baidu 11-bit phenomenon, that is, the keyword ranking, lasting on the 2nd page. The occurrence of such a situation is often partly due to the outside chain construction, due to the construction process of the chain is lack of high-quality, high relevance of the link, coupled with a strong competitive pressure. When such a situation arises, it is necessary to carry out an in-depth analysis of their own external chain, at the same time need to analyze the external chain of competitors, reasonable grasp and gradually beyond.

Outer chain construction of seven sins 3: keyword ranking fluctuation

Keyword ranking volatility is also a common problem in the site optimization process, resulting from the change in the layout of keywords in the station and the construction of the outside chain. The construction of the chain emphasizes the balance, including the survival rate of the chain and the stable construction. A lot of outside the chain platform audit more stringent, the occurrence of the chain does not delete the situation, resulting in low survival, at the same time because of the chain of survival and thus lead to the chain instability and decline, resulting in keyword ranking fluctuations, on the other hand, the lack of later maintenance, competitors from behind the phenomenon of

Outside the chain construction Seven deadly Sins 4: keyword optimization excessive

In the construction of the chain, emphasis is placed on the form of diversity, in which anchor text is the focus. Baidu Webmaster Tools through the Chinese-foreign chain analysis can be clearer grasp of the anchor text link. For keyword anchor text positioning, we must pay attention to observe the trend of the rankings and Anchor text link number, through data comparison, master its rising trend and link number percentage, the purpose is to prevent the optimization of excessive, in particular, Baidu algorithm adjustment has a certain time law, if not reasonable grasp, Often causes the keyword optimization excessive, sometimes affects the single key word flow, more serious situation affects the website overall flow.

Baidu Snapshot Delete, the site itself appears very big problem, of course, the premise is not Baidu temporary adjustment. Baidu snapshot deletion is likely to be part of the reason is the outside chain construction improper impact, in the construction of blindly pursuit of quantification, do not pay attention to quality, and then gradually produce too much junk links, which leads to the site corresponding to the Baidu snapshot Delete, or the construction process of the chain to touch Baidu algorithm, resulting in the page again into the small black House, the need for further review. To solve the need to specifically grasp the various pages of the link platform, for the garbage link should be deleted in time, especially to pay attention to the construction of the chain needs to be quality and quantity.

Outside the chain construction of seven Sins 6: site is down right

The site is the right to be down is a worrying thing, once the flow will be greatly reduced, directly affect the conversion rate of the site. In the search engine serious, unless the site has serious problems, no person will not easily reduce the right to the site, such as when the site operators should wake up: In the process of the construction of the outside chain to use some black hat means, whether the use of mass software, whether meaningless use sprocket mode. Search engine constantly upgrade and improve, for the outer chain of the black hat means most are aware of and gradually able to analyze. Of course, if the site down the right situation is lighter, you can solve the problem in time, slowly restore weight. If the site seriously reduce the right, it is recommended to do the best strategy for the station.

Outer chain construction of seven Sins 7: site by K

Site by k situation or exist, most of the K site is due to its own cause, of course, part of the site is due to Baidu algorithm adjustment, can timely to Baidu Webmaster platform complaints. Cause of the site by K most of the reasons, including the purchase of a large number of black chain and the use of sprocket mode, and even the use of more extreme black hat techniques are leading to the site by K's important reasons. When this happens, it needs to be based on the size of the site, make adjustments in a timely manner, the strategy is to redo the station, or continue to wait for the need for careful consideration, proposed to rebuild the station is advisable, so to win in the starting point.