What are the standards for high quality soft paper?

Absrtact: Green Luo algorithm 2.0 has been attacked for half a month, this time many peers are to talk about the color change, many customers also stop releasing the product soft wen, then the soft link is not really completely extinct? I don't think so arbitrarily, soft marketing is a common

Green Luo algorithm 2.0 reverse attack has been half a month, this time many peers are talking about the text color change, many customers also stop releasing products soft wen, then the soft link is really completely extinct? I don't think so. Soft marketing is a common way of marketing, and soft text usually with the URL or link. Baidu Green Luo algorithm specifically to combat the soft text link, but also just a soft text link, such as in the Baidu Webmaster platform Green Luo algorithm 2.0 bulletin information mentioned in the example, the soft text is really pure advertising information. We all know that the essence of soft text is a soft word, soft text is not an implantable advertising, in addition to the nature of advertising, there must be a certain significance, in other words, there is no practical role for users, such as: An introduction to the bearing maintenance article, from the user's point of view, the article is intended to explain the use of products to users knowledge, Such articles should be necessary for users. So what are the standards of high quality soft paper? The author summarizes the following points:

First: The practical significance of the soft text

What is the most essential difference between a high quality soft paper and a garbage soft article? I think that there is no practical significance, of course, this is the point of view of the user, a piece of garbage soft text is often a large number of advertising information, it is true that such articles for enterprises or products, may be more meaningful. But the reality is that such articles are rarely read by users, who also do not want to spend time to see ads, the original text on the internet is not as attractive as pictures and videos, if the text can not really seize the hearts of users, then this article is certainly meaningless, soft marketing effect of natural No. Maybe you will say I release soft text is mainly for the outside chain, but now the Green Luo algorithm on the clear requirements of the quality of soft, so we have to consider whether the article is meaningful to users, there is a soft text can not be too much implanted advertising information. Reasonable insertion of the advertisement of course is possible, after all, soft or soft text, must have a little advertising nature.

Second: The artistry of soft paper

The so-called soft arts, refers to the soft text to a certain degree of writing skills, no matter what type of soft writing, in fact, is the creation. Looking to the real master of writing very few, soft wen to close to life, in-depth readers of the heart, the highest level of soft text is to let readers feel after reading this is a soft article. Of course, to practice this kind of writing skills, not only need to persist in writing, but also have a little talent to read books, and now most of the SEO practitioners have not read the habit of reading books, I feel rather than look at those superficial novels. In fact, it is better to read some famous works, writing is a kind of enjoyment, when you learn to use words to express their thoughts and feelings, you will feel very comfortable. If you want to do SEO work, then the writing ability is the necessary skills, can not put all the things to the website editor. In the soft language skills we still lack a lot, all as webmaster or SEO people, and strive to learn to write soft wen it.

Third: The humanization of soft text

A widely reproduced article, I think will not be Baidu as a soft paper, even if this article has advertising information, but the user's real recommendation is to measure the best quality of soft paper standards. Whether it is the green algorithm or what algorithm, the procedure to determine whether an article is meaningful, there will be a lot of errors and loopholes, only users to recommend themselves can also express whether the user likes. For example: At the end of an article there is usually a button for user evaluation, the nature of praise is to express affirmation, to the nature of the difference is to express the negative, so that the soft text more humane. We are writing good soft wen, we should find ways to let more people to reprint, this is not only the soft text marketing effect, the quality of the soft outside the chain will be greatly improved. Soft link will still exist for a long time, Baidu outside the chain standard document release let n many webmaster disheartened, exactly how should we do outside the chain construction, Baidu official denied we often use outside the chain form. But it takes a long time to get over it, so don't worry about it.

Conclusion: The soft external chain is not only a common form of external chain, in fact, the enterprise station also needs product soft, the quality of these articles also have to improve, the article is too little, or pure advertising information, it is obviously can not attract users to read, even if Baidu included such an article, for the whole station content experience is very bad. The content of the enterprise station should be mainly used to introduce products, highlight the advantages of their products, as well as corporate image and culture, I believe the charm of words, soft wen will not die!