What are the "three mountains" of smart hardware start-ups in China?

AI scissors Hand "PICOOC co-founder, micro-credit public number" ZNSBMRXW "

Looking back over the course of a year's entrepreneurship, the mind often emerges from the "three mountains" of intelligent hardware, the corresponding difference comes from the hardware itself, the same industry and the entire mass market. The author of this inventory of hardware start-up "Three mountains", the purpose is to look forward to work together across the entire industry "three mountains" of the threshold, the early realization of hardware broken cocoon into butterflies.

How deep is the moat of hardware?

To the hardware and software of intelligent hardware integration domain, our role is destined to be the reformer rather than the revolutionaries, we need to transform the traditional hardware more internet thinking, to adapt to the traditional industrial society transition to the information society of people's living habits.

For most companies engaged in the new smart hardware industry, the industry's moat is not deep in the door is easy, but to achieve a near perfect work will make many enterprises headache, no sense of direction, because this means:

1, you need to integrate a variety of large resources; 2, industrial design, structure support, hardware definition, iteration, software products, algorithms, data models, supply chain support, etc., you need to do all the work to do 3, when you do the work, you also need to sell products, marketing well, The software end of the content and services to do, customer service, logistics, warehousing do a good job!

From this process you can see that the whole architecture of intelligent hardware is a pyramid structure, laying the cornerstone of the tower is about the understanding of the product and the understanding of the production chain, then marketing and channel capacity, and of course, I have not mentioned the gold spire-brand ability.

In particular, the hardware area of water is very deep, but also quite "burning money" an industrial chain, now the Internet product Iteration cycle in 1-2 weeks, and the hardware iteration cycle can not be so fast, hardware even a capacitor, resistor iterations need to cost a great deal. I think one way is to slow down the iterative cycle of hardware through good design (including craftsmanship, experience, structure, appearance, etc.), and to control costs by making the hardware more and more perfect.

Second, plagiarism, jump ticket ... Who slapped the impetuous fan?

Entertainment is now very popular cosplay, in the hardware business is getting closer to the ceiling, one after another imitation show has been involved in the technology circle. In the world of the Internet that pays attention to "only fast and not attack", if you rob a new product in front of others, then as a pioneer products will become the object of imitation; Slow down, then you may become the next copycat. This kind of stress "only update not innovation" of the bad copy culture for the innovative concept of intelligent hardware circle, will be very deadly.

PICOOC's first product correlation intelligent Health Scale since its inception has been faced with such a predicament, a few days ago a public website published a product from hardware, software, from the tone to the layout of all the plagiarism correlation. These days many traditional media are in the copyright of the "crusade" today's headlines, then we should also warn the copycat, "do not produce products, only product porters" approach should be appropriate and stop!

"Chuang, beginning also." "From Encyclopedia" Guangya, its emphasis on replacement, innovation, transformation, of course, the core is actually innovation-that is, "out of Nothing", to create something that has not originally.

The technology circle is originally a small world of innovation, advocating a new production factors and production conditions of the "new combination" into the production system to promote the circle "thousands of trees pear blossom" prosperity scene. If the cosplay is constantly staged, it will eventually become narrower in the cramped hutong.

Apart from plagiarism, the continuous spread of the "jump ticket" phenomenon also gave the impetuous industry a heavy slap. Apart from the contradiction between the lag of technology development and the user's demand, the author thinks that the industry lacks the awe of products and users.

In accordance with the principle of equivalent exchange or energy conservation, in front of the product, must first be clear what you can give users, you can provide less service, then the request will be less. And you do not finish the target on the stipulated date, is the debt that you owe the user, will certainly need to double repay in the future. Only a drawing, mold on the release of products is completely a rejection of the industrial chain and user market immature self-confidence.

Third, the concept is very hot, why is the market tepid?

Samsung's 800,000 sales to gear last year and the 50,000 digital contrast to the media are almost the epitome of hardware concepts and markets. Wearable equipment from the advent of the present, conceptual influence has been greater than its actual use. Current data on the trend analysis of the hardware industry is optimistic, and the final market shipments are always bleak. So, this is an illusion of prosperity, more perhaps just the capital market carnival bubble, the mass market sales why not? Probably not figuring out two points:

First, locate the target crowd. 360 has been called smart hardware to "abandon the pole to take small white", the author believes that the advance of science and technology products are first in the polar Circle popular, and then slowly penetrate to the public level.

At present the target crowd of intelligent hardware is tall crowd, these users care about is the product style, quality, b lattice, not price! For example, the hand ring, the domestic already put up a price war! Product quality is poor, such a product can not be done! The reputation of the product is very important, the current start-up company or the first effort to do the product well!

Second, clear needs. We can only say that the expected value of smart hardware is too high. Much of the criticism of course is "smart", wearing the "smart" top hat hardware is always in the way of the children to harm this hat, have to admit, the traditional product intelligent upgrade is still a long journey.

Farther ahead, the hardware for Internet products will be upgraded from intelligence to wisdom. The so-called wisdom, is the hardware will be as an auxiliary tool to feed the Humane Society, instead of users to make choices, and further bring real value to human society.

(Responsible editor: Mengyishan)