What are the unspoken rules in the app business?

Before startup do from Media , I worked as a director of operations at a company. Before that, I myself started a app operation to promote the blog . Overall, I've been focusing on the app business for about 2 years. What work should you do with a novice app operator ? What are the unspoken rules in this business?

First, let's deconstruct the post of app operation. The operation of such a post contains a lot of miscellaneous, channel promotion, data analysis, product packaging, activities and other planning. In the two years from 2012 to 2013, in fact, the company's operating core is placed on the channel, the real operation of the product is relatively small, and stay on the surface, not in-depth to product data analysis and user mining, nor in the old user retention rate on the fuss, and more is to do channels, do users.

Most app startups operate through channel promotion, through relationships with the Android Market, 360 phone assistants, 91 assistants, or advertising. Because of the user growth of the app mainly from this, if with these channels to do a good job, to win such as a free recommendation, such as the start, will be able to improve the quality of users. Therefore, more companies to operate the main job is to do the budget, and then find channels.

With these channels of cooperation is no more than three kinds, one is paid cooperation, it is very simple, talk about good price to pay. The second is free, mainly is the starting point, there is a good relationship with the operation of the channel to help give a free location and so on, the third is the activities of the prize cooperation, in short, is the Channel Chamber of Commerce planning some activities, need a prize sponsorship and then provided to the sponsorship of CP some recommendations There is the original Android and Android will do some forum activities (conversion rate is not high, not recommended).

In the home company, I kissed the channel for six months of dealings. At that time I organized a table, the various channels into three grades, respectively, high, medium and low three stalls. Among the high level channels include Google Play, pea pod, millet application store, Android Market, 360 mobile phone assistants, Tencent application Bao, 91 mobile phone assistants, Baidu and so on. Medium includes moving mm, Huawei Huawei, Android Market, Jifeng Market, application sinks, N-market, wood ants, Unicom store, telecom Tianyi shops, Lenovo music stores. Low-level is the number of users have been very few channels such as the Cross Cat.

For the high level channel is the focus maintenance object, the attention frequency is daily. These channels have a large number of users, so it is necessary to observe the channel's user growth every day, see the change of position, these high-grade channels is also the main choice for the new version of the product. According to my experience, pea pod and 360 mobile phone assistants, as well as Tencent application Bao and Baidu, the first few channels of the first effect is the best. followed by millet, Android Market and so on.

For the medium level channel is the secondary maintenance object, does not need the daily attention, may notice their activity what, with the channel's small partner to do the point relations, strives for some free recommendation bit, may bring some quantity. But not to the last resort, do not make products with them to start cooperation, the effect will be very unsatisfactory, I remember once with the Sky Wing shop cooperation, a day to less than 100 of the amount, almost cry.

For lower-level channels basically keep the update on the line, basically do not have to spend energy on it. Because no matter how hard you try, it will not give you users. Because it doesn't work for users.

The tide is scouring the sand, now has the quantity channel also then 10 dozen. And these channels are basically money. For some tyrants companies, you will find the right channel to swing up the sleeve to hit the money, and for some cock silk start-up company, do the app operation to ask for free user is really more difficult than heaven.

The following east floor to specifically talk about the operation of the app some unspoken rules.

1, about the starting:

Pea pods, 360 mobile phone assistants, millet and so on each month can apply for a free starting opportunity. The starting contact is their operator. Specifically, when the first start, to have a reasonable and polite section, appropriate for the operation of the market to think about, let everyone do things easier. Currently in contact with the operation of Pea pod is relatively nice, but more busy, generally is to send e-mail confirmation, Android Market and Millet store operation is also very good, 360 hands to help the operation is busy, are young girls, can haoyanhaoyu coax. Baidu's starting need to fill a pile of rules and regulations, according to the rule of the good. It's best to make an appointment a week or more earlier, or it's probably not scheduled.

2. Some free available resources:

Such as pea pods can apply for high-quality applications, but also can apply for product design award, if the application is successful, you can also get a certain recommended bit. 360 mobile phone Assistants will often do some activities, with the operation of a good relationship may also be able to rub.

3, the Product privilege function:

The Product collection value-added service charge function free of charge to the market, in exchange for the market's advertising recommendations. This is a compromise approach in the absence of a sufficient budget, equivalent to a resource substitution with the market.

4, about grasping the bag:

Through the DA ' an Zhuo market, will grab each other bag. If you do not update a particular market in time, the market may have other channels of the installation of the package directly, which will cause your data problems. The first of the channel data may be high, and the grab bag of the market will show a downward trend. How do you judge the effect of the first start? It's about comparing the amount of the total to the number of the initial channel.

5, about the app in the application of mutual recommendation:

Which is called the change of quantity. Recommended in the application, if the position is relatively deep, and the other side of the user is small, basically will not have effect. Unless it is that the user size of tens of millions or even billions of apps and location is more obvious, can have effect, or almost will not effect, do not talk about energy in this piece.

6, on the exchange of resources:

There is a resource interchange situation where you can act as an intermediary, using asymmetric information, mutual conductance, for example, you contact A and B two CP, then let a recommend B, let B recommend you, and you recommend a. Through these back and forth resell, you may earn a bit of difference. It takes a brain to do this, and it sells cute little girls. You can still make a fortune by pouring it down.

7. Data analysis

When it comes to operations, it cannot be said that data analysis, if there is no data support, to talk about operations is nonsense. Only can see the daily data, monthly data, can have the reference, can be targeted. In general, each market needs to be packaged and uploaded separately, but the current store distribution, you can choose the important store package upload, other channels can not be separately packaged. In general, the most commonly used statistical data are added daily, day registration, channel distribution and ranking, equipment distribution.

8, about the brush volume and brush comments

Now there are a lot of brush volume of the Navy, you can put your download in a certain market to brush up, and then improve the rankings to get more exposure. For this or a careful attempt, do not brush too clearly be off the shelf, it is not worth the candle. Comment I went to think can be appropriate brush, but also not too much, it is best to hand brush, brush some praise, you can increase the probability of downloading.