What areas of mobile internet entrepreneurship have opportunities?

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According to IRIS Statistics, China's mobile internet market has reached 20.42 billion in the first quarter of this year, I believe that with this number, even if we do not go to examples of successful mobile internet business examples, everyone should be aware that the development of mobile Internet is certainly as good as our ideal situation, then in today's 2012 years after the outbreak of passion has formed a certain rule

According to IRIS Statistics, In the first quarter of this year, China's mobile internet market size has reached 20.42 billion, I believe that the number we do not go to examples of successful mobile internet business examples, everyone should also be aware that the development of mobile Internet is certainly as good as our ideal situation, then in today's 2012 years after the outbreak of passion has formed a certain size of the emerging field, is there a certain area of mobile internet entrepreneurial opportunities?

I. Mobile GAMES

And the video is not the same, although the game is also a burning money ancestors, but the success of the game can still give the development team to bring extremely rich returns, this and the big video sites are the thankless situation has obvious difference.

Diagram: Mobile games

Apart from the Angry Birds, my name is MT, the temple escapes these typical successful games at home and abroad, according to a well-known research institute Arbitron Mobile's behavior survey of 12,000 different brands of smartphone users in the United States, we can find a total of 78.8% Survey users to understand the game features on smartphones, the average user spends 591.1 minutes a month on mobile games, and 30 days a month, the 78.8% users who play mobile phone games will spend nearly 20 minutes a day on mobile games, Although this time for 24 hours a day is extremely short, but in a few hours of mobile phone use time to account for a significant percentage of business value is also more prominent.

With the improvement of smart mobile device configuration and price decline, more and more mobile internet users will have better hardware resources to enjoy the game developers to provide higher quality and higher enjoyment of mobile gaming services, so on the mobile internet, the game is also a hot area of entrepreneurship.

But because of the PC Internet tour, the page tour development team and the Giants joined, mobile gaming entrepreneurial future can obviously show a dragon situation, if not timely to take effective strategies to join, mobile games will become more difficult to start, It is even possible to become an entrepreneurial field where mobile video can be a distant but not an obscene one.

Ii. O2O

In the recent webmaster meeting, Sogou Wang Xiaoquan said that the broad sense of O2O can become the current more suitable for the entrepreneurial field of view. For this type of online and offline mode, whether it's a start-up company or a giant internet company that has a layout, from the recent Alibaba stake in Sina Weibo, the acquisition of gold, I found that the country's largest e-commerce trading group in the same way as the other two giants to change their own layout for the acquisition of shares in the mobile Internet development Strategy, It is already clear that it increases the O2O sales ability in the mobile Internet to consolidate their own industry boss's good vision, so O2O will become the future mobile internet entrepreneurial backbone has no doubt, but if the entrepreneurial team and Alibaba these giant companies hard against the hard to compete in the case of obviously unreasonable, What about O2O's entrepreneurial opportunities?

Diagram: O2O (line below)

Group buying, comment sharing, location app There are still some entrepreneurial opportunities, take location app, the broad sense of the O2O is the combination of online and offline, most of the market on the scale of the position O2O application is an application of the integration of multiple locations of services, Although this kind of service may be more comprehensive than the consumer, but overall does not represent the satisfaction, because in the place management inevitably will be subjected to the serious personnel operation difficult problem, this will give the vast entrepreneur to break through the opportunity.

On the precedent of existing local websites, the app, which operates independently of one place, concentrates on the O2O service in one place, and the location app has a more subdivided field for entrepreneurs to join.

Iii. Platform

On the platform side, we divide it into a mature business platform based on the bat three giants and build a platform that is comparable to bat.

Diagram: Platform aspect

In both respects, I think it's easier to start a business with a mature commercial platform that relies on bat giants. Taking Tencent on the public platform of the most successful micro-letters on the mobile Internet, use the public platform to do games, media, literature has a certain basis, the most important thing is that after you select a giant platform, in the short term you do not have to worry about the platform's users will be lost, You just have to do a good job on this platform to do your service to do your product can, which saves a lot of effort to spend a great deal of energy. However, if relying on the giant platform to start a business, whether it is technology or operations, the entrepreneurial team's autonomy will be significantly inadequate for the entrepreneurial team's ability to play also has a great limitation.

If it's another way to start a business, it's not impossible to build another platform. Until now, the Internet has also been developed in a variety of fast-paced ways, in the future mobile Internet no one can guarantee the situation, the common entrepreneurial team and the Giants enjoy the future of the Internet entrepreneurial opportunities are almost the same, if we do not deliberately think of subversion in subversion, choose from the vertical, small place to start, With a small set of words, on the one hand can be relatively low-key entrepreneurial, on the other hand can also be in this development, new, death, replacement for the basic rhythm of mobile internet survival, with more looking for better entrepreneurial opportunities. Therefore, whether it is based on the bat platform to start or do their own platform, entrepreneurial opportunities are still quite sufficient.

Comments: The above three areas is I think the current more feasible mobile internet entrepreneurial field, in this competition and market size in the growing emerging areas, the opportunity will become the most important entrepreneurial foundation, you can grasp this rare mobile internet entrepreneurial opportunities?

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