What areas will the electronic commerce in Jinan exert?

Abstract: In the past 2014, the new normal economy has become a consensus. When the traditional troika's stamina is not enough, the internet economy shows bright eyes, especially the new consumption economy brought by mobile Internet, which becomes the new impetus to support the economic development. In Jinan, look back at 2014, electricity

In the past 2014, the new normal of the economy has become a consensus. In the traditional "troika" lack of stamina, the Internet economic performance, especially the mobile internet brought about by the new consumer economy, to support the new impetus for economic development. In Jinan, back to look at 2014, E-commerce not only changes the daily consumption habits of residents, but also accelerate the infiltration of traditional areas into the integration of economic restructuring and growth of the "engine."

What areas will the electronic commerce in Jinan exert?

Jinan recently concluded the city's economic meeting proposed to promote the development of emerging industries, promote e-commerce, cultural creativity, internet finance and other industries integration development.

Jinan Business Bureau in charge of the introduction, in order to promote the sound development of E-commerce, "on speeding up the development of E-commerce in our city," a number of views are being studied and developed, and synchronized research has formulated a supporting implementation program, the plan will be introduced in the near future; , clear the city's E-commerce development "road map" and "timetable."

Next they will also build the city's E-commerce public service platform, and rely on it to establish and improve the city's E-commerce application statistics system, to achieve relevant data collection and the monitoring of key enterprises, the introduction of the city's E-commerce demonstration Park standards, standardize E-commerce Demonstration Park (including building), and give full play to government support funds , venture capital and other functions, to increase the start-up of E-commerce enterprises, services and vertical platform classes to support the efforts to increase the introduction and training of electric talents, focus on resources to crack the bottleneck of the development of the city's electricity dealers.

Online retail growth over 90%

Do not know since when, in the provincial capital a large company work Zhang found himself into a friend mouth "chop Hand clan". Every day to a few shopping sites to see their own clothes, cosmetics, the husband's books, children's diapers, etc. have become her online fixed consumption. "Sometimes it's amazing to open Alipay bills, and I didn't expect to spend so much money on online shopping," he said. However, Zhang also believes that online shopping has changed her past consumption habits and become an integral part of her daily consumption.

In Jinan, like Zhang "chop hand clan" and a few. Jinan Business Bureau statistics show that the number of Internet users in the city reached 3.774 million people, net purchase penetration rate of 83.3%, the province's most density. From 2014 "Double 11" one day look, the city consumer net buys spends 320 million yuan, the whole city realizes the electronic commerce turnover 1.93 billion yuan, the year-on-year growth is about 93%.

"Chop hands clan" purchasing power can not be underestimated, the size of the electric business enterprise is also expanding. Up to now, Jinan electric business enterprises and related operating units more than 50,000, more than 460 of the electric business platform, Taobao shops nearly 30,000, more than 900 days of cat shops, the city more than 60% of the scale of industrial enterprises and above the wholesale and retail enterprises have also carried out e-commerce trading business.

"Some time ago to check the Alipay 10 bill, found that they started online shopping from 2010, and now has spent more than 80,000 yuan, I have more friends around than this." "Zhang learned that the 2004" Alipay "Platform started that year, Jinan users pay the amount of 769 yuan, to 2014 years, per capita payment amounted to a surge to 14079 yuan, compared to 10 years ago, increased 17.3 times times.

"Because of the level of information industry and the level of trade and commerce, Jinan E-commerce industry from the province is to go faster," said Supengsu, director of Jinan E-commerce Association Information Center, compared with the number of nearly three years: 2012, Jinan e-commerce turnover of 82.5 billion yuan, network retail sales for 19.1 billion yuan, 2013, Jinan e-commerce turnover of 106.4 billion yuan, network retail sales of 32 billion yuan, "2014, Jinan e-commerce turnover is faster than the same period last year, is expected to reach 160.5 billion yuan, an increase of 50.8%; NET retail sales amounted to 62.1 billion yuan, the year-on-year increase of 94%." ”

21 Electric business enterprise turnover billion

1 minutes break 10 million yuan, 6 minutes break 20 million yuan, 50 minutes break 100 million yuan ... Although 2014 years of "Double 11" has gone far, but for the Jinan local electric merchants, Han, the "double 11" figure is still shining.

This day, the Han clothing house group to 279 million yuan total sales, won the day Cat Mall women's category champion, and become the first wireless deal broken billion clothing brand. On this day, more than 15 million people visited Han's clothing house. 15 million people visit their online shop, the Korean public relations director Wei Li gave an image of the explanation: If a 50,000-person stadium for the calculation of units, to participate in the Korean clothing house "Double 11" feast people flooded 3 million stadiums.

In Jinan, for the "double 11" shopping spree of the electric business enterprise is not just Han all clothing homes. Located in Shandong Communication City of the three electronics, "double 11" the same day sales of mobile phone 80,000 units, to achieve 120 million yuan turnover, four consecutive days to sit on the cat mall mobile phone sales first throne. As a representative of the transformation of the traditional business circulation enterprises, Ginza cloud life has actively transformed the traditional business mode, making full use of Internet thinking and electronic commerce to carry out network marketing activities. "Double 11" Day, Ginza Cloud Life completed sales of more than 20 million yuan, an increase of about 300%.

According to the Jinan Electronic Commerce Association Dynamic Data Monitoring, Jinan city has Shandong Energy, Han clothing homes, three electronic, star Hong Telecommunications, Kyushu Tong Medicine, Dora Flower Still, Eagle Communications, nine Yang Rattan, Ginza cloud life, such as 21 annual e-commerce turnover of billion-dollar benchmarking enterprises.

Last October, Shandong Province announced the first batch of 40 E-commerce demonstration Enterprises, Korea are clothing homes, three electronics, Huaxia tea, Acer Telecom and other 5 companies on the list. Jinan Mountain Road E-commerce Industrial Park, Shandong Lian Feng Phoenix Electronic Commerce Industrial Park was selected as the first E-commerce demonstration base in the province.

"Jinan E-commerce Enterprises currently have a total of 906 days of cat shops, 822 business enterprises, the second half of 2013 to the first half of 2014 sales of tens of thousands of stores 186." "Supengsu said.

Increasing industrial agglomeration

Last October the company moved to the Mountain Road E-commerce Industrial Park, Jinan State win Information Technology Co., Ltd. CEO Xu Liansong Fancy is the park's electric quotient gathering advantage. As Jinan first E-commerce Industrial Park, the mountain Road E-commerce Industry Park was listed in December 2013. To the mountain road for the central axis, open Mountain Road E-commerce Industrial Park Planning area of 9.25 square kilometers. In accordance with the "Lixia District to promote the implementation of E-commerce development", meet the requirements of E-commerce enterprises in the park can enjoy rent, funds and other subsidies.

After moving to the park, we applied for a rent subsidy of 200,000 a year, equivalent to half the rent. "Xu Lian" is a third-party platform for Education and training, which has now been covered in 15 cities such as Qingdao and Tianjin, and signed with more than 10,000 training institutions in 2010 after starting in Jinan. "At present the national similar platform has 3-5, our scale is achieves the first." The company has been profitable for 3 consecutive years, and next year we plan to cover 30 capital cities. ”

"The Mountain Road brings together Huaqiang, Saber, Cyberport and other 3 C digital Products Sales Mall, Jiangbei is the largest 3C digital products distribution Center, the annual turnover of more than 30 billion yuan." Because of the impact of the electric business, simple offline sales of digital products business is also an urgent need for transformation, to upgrade the 3C digital sales market in the village of the electric business level of distribution. "Lixia District Business Bureau relevant responsible person said, at present the mountain Road electronic Commerce Industrial park inside the electric business enterprise and the related management unit has thousands of, realizes the electronic commerce multi-industry pattern in the park agglomeration."

It is understood that around the electronic commerce and related ancillary industrial development, Jinan counties built, under construction, proposed to build a number of E-commerce industrial park, including the theme of network retailing, Cross-border electric business theme, Internet finance theme, etc., basically covers the chain of E-commerce industry most links.

With the acceleration of industrial park, logistics, financial services, urban common distribution system and other E-commerce supporting support is also gradually improved. According to statistics, Jinan currently has more than 90 express companies, the number of practitioners in nearly million, 2014 the city-scale express service enterprises more than 100 million business volume.

New Year's expectation of Jinan electric business

The company was founded more than 3 years, Xu Liansong Company has 52 employees, most of them are. With the scale of the company gradually expanding, Xu Liansong is most concerned about how to attract more talent and talent to stay.

In the research of Jinan Electric Business Association, the lack of the professional talents of electronic commerce is a problem that many enterprises in Jinan have encountered.

"It can be said that the shortage of electric business talent is the biggest bottleneck in the development of E-commerce in Jinan." Supengsu said that although there are more than 20 universities in Jinan have set up E-commerce-related majors, but the brain drain is serious. And because of E-commerce professional development too fast, and school training out of talent and enterprise demand disconnect, leading to "learn E-commerce can not do e-commerce." "Jinan's e-commerce industry in the demand for talent, but insufficient supply." School education can not meet the needs of enterprises, socialization of training is not perfect, compared to the development of e-commerce industry better places, the electrical business people are in particular shortage. ”

"Without the right people, we need enterprises to cultivate their own talents." But for emerging enterprises, the cost of retaining talent and talent is not a small pressure. Xu Liansong said, if the government can be in the E-commerce Enterprise talent Training has the corresponding policy support, the enterprise retain talent can have practical help.

From the whole province, last July, Linyi launched 24, since 2015, the city's financial year to set up 100 million yuan E-commerce development of special funds to support e-commerce development, including personnel training, taxation, finance and other support. In the "Lixia District to promote the development of E-commerce", the district government annually from the fiscal 20 million yuan for the development of E-commerce. From the city of Jinan, enterprises in the financial, tax, land, talent, financing, etc. to help push the development of E-commerce, new expectations, new demand is increasingly urgent.