What can electricity dealers do in World Cup marketing?

June is destined to belong to the World Cup. Even the jet lag is a big disadvantage for China's working family, and the World Cup topic is still an essential greeting in the circle. The most grounded gas in the workplace has emerged: dude, don't work hard, even if you work overtime add more black eye, the boss will still think you that is not for the job, but Peep at the World Cup to boil out.

The Electric business platform has "competed" the World Cup

True fans are more focused on football, and most fake fans are more keen to enjoy the World Cup in various circles of friends, not only through gourmet wine and delicious enjoyment of the World Cup Carnival feast, also did not forget the various paths of the quiz to Huaquan. As each color TV brand manufacturers will inertia claims to use the World Cup sales boom several years, each beer brand will claim their sales income far more than competitors, never missed any business opportunities of the electric business platform is undoubtedly the most urgent roar of the World Cup marketing lead. It is reflected in the introduction of the Brazilian World Cup-related commodities promotional activities, intended to share the World Cup economy, driving the sales performance during the event.

Beer, beverages, snacks, the three major signboards are undoubtedly the World Cup economy in China's electricity market, the best consumer stimulus point. Low price promotion is the first, the 1th store official website pulled to Yao morning endorsement "Women's World Cup", declared that "the World Cup is a lively, delicious good drink more important"; backed Cofco Group I bought the net in the first line of "World Cup vs food cup" marketing, including Harbin Beer, Mengniu, Coca-Cola, Orchard Old farmer, Heinz, For a total of 32 food companies led the competition "Food industry Cup", brand cover wine, snacks, health products and fresh food and other industries. Jingdong Mall Although unusually low-key, but the home page "Old Liu Special, the ultimate low price" slogan, lost no chance to coincide with the "6 18" store celebrates the World Cup. Tencent's QQ wallet launched the "Guess wins a big red envelope", "A penny drink Tsingtao Beer" and other series of marketing, the lowest 1 cents betting, winners were robbed cash big red envelopes, lottery bonuses and so on.

The real combination of mobile internet trends to play the World Cup, may also depend on Alibaba's platform. Taobao and the cat jointly launched the "Sweep code World Wave" activities, will be linked to more than 300,000 lines under the line of business, by sweeping the "code" way, so that users can be at home at the World Cup to enjoy the integration of beer and skittles services. Consumers only through the mobile phone Taobao easy to sweep code, Taobao can not only pick up the cat prepared red envelopes, lottery tickets and tens of thousands of of shops issued by the store coupons, but also in the World Cup during the enjoyment of an hour "hungry send", KTV watch the ball drinks half-price drink, received late night special insurance and more than 10 kinds of sweep code privileges. Through the World Cup quiz game, is also the Internet companies to seize the World Cup marketing competition, the new bright spot, conservative expected the World Cup competition in the Internet sales rose more than 150%, smart pay treasure purse homeopathy to send out 400,000 red envelopes, bloodletting push the World Cup competition game, "lost not to win your money." ”

It is noteworthy that, Ali borrow "code on the Amoy" jump out of previous years price war, red envelopes and other conventional play, in addition to driving sales performance, but also in the user to precipitate a "code" of the use of habits. This pre-emptive concept is often the key factor in Ma's Alibaba's dominance in the field of electric power applications. Ma Yun slowly walk down the altar, but words that "electric business field, playing binoculars also see opponents" boasted still have some reason.

Women's World Cup consumption view

The boys watch the ball game, what are the girls doing? The data show that during the World Cup, soccer baby clothing, sexy underwear, breast products and so on ushered in search and Deal peak. On June 16, the first hour of the morning, there are 200,000 mm under the single purchase of breast products. Starting in mid-May, soccer baby's apparel search and turnover index rose daily. The search index has grown nearly 23 times-fold in the last 30 days. A number of merchants, including Germany, Brazil, Argentina and other seeded football baby clothing even appeared to sell the goods. According to the analysis, the purchase of soccer baby set of the crowd, the highest proportion of the 25-Year-old 35-year-old housewife, the proportion of 18.2%.

There is also a noticeable increase, there are sexy underwear and breast whitening products. As of June 16 5:00, the mask has sold more than 16 million pieces. On a certain electric business, the search index of sexy underwear nearly 30 days grew by 33.1%. However, boys are a little distracted by the temptation of football, and in the last month, the number of men searching for sexy underwear accounted for a whopping 49%, compared with 45% this month.

The boys are not buying enough, June 13, on the first day of the game, the search and turnover index of condoms fell directly to the bottom of nearly one months. The number of people who bought condoms on that day was nearly 20% lower than 12th.

In the electric business platform, coveted World Cup marketing and Suningyun, although the platform is not optimistic about, but this is suffering from the transition pain, unknown when usher in the dawn of the electric business platform, announced that with the top Barcelona football club to start strategic cooperation, but also as a catch late set. Only, arrogant Spain's national team first fiasco, how much to the enthusiastic preparation for a Suningyun World Cup marketing team burned a pot of cold water. Rumor has it that, like Ma Yun, suning executives do not seem to understand the majority of football. Is it true that only laymen know how to consume the World Cup, and do and observe.