What can I do besides being accepted?

The domestic internet is probably such a state, the Giants are looking at which market, will be competing, even if not to earn money is also considered strategic defense, as Tencent Weibo and Sina Weibo relationship, although it is not much of a successful work, but also effectively curb the fan flow, in fact, this approach is very good, the Giants are not bad money, It's what they can do to take other people's roads so that they have no way to go. Of course, if this is normal from the point of view of market economy, which industry only exists in one enterprise? So the market economy is bound to exist competition, otherwise there is no justice, it is impossible for an industry to make money for a business to earn.

Bat Fancy when the book, not only books, and audio and electronic books, a vertical industry can do so big, how can the Giants do it? There seems to be an element of Amazon's discomfort, two years ago when the banner against Amazon, and other electric dealers even behind. Two years later, the electric dealers began to engage in books, not only with the Amazon competition, but also when the competition, but the vertical electric business started when it can spell the bat? Helpless guoqing side with the mouth cannon side in the competition and the board of directors increased under the pressure of clothing and other categories, began to start a platform, began to lead businessmen settled, however, Do platform to know the platform is not easy, there is a feeling of a tiger, very alternative is that these categories unexpectedly began to make when the realization of meager profit, chicken ribs also have meat, is not it?

When the real only to be accepted this way out?

When the profitability of the situation is poor, when marginalized, when the next can only be acquired, this is the current industry's mainstream comments, then when is it true that the acquisition? In this matter, actually say profit, http://www.aliyun.com/zixun/aggregation/ 34734.html "What are some of the real profits of > Domestic electricity dealers?" Guoqing has revealed that Tencent would like to buy 33%, when the argument is up to 25%, the share price fell to 8, at one time, some people want to purchase 16 pieces, but when not to sell, Lao Li is a ruthless, not only to the outside spit ruthless, on their own is very, Determined to persevere.

And the point is, when it's not guoqing to sell, the investment bank of the company, the American Tiger Fund, the IDG Group of America, the Cambridge group in Luxembourg, and the Asian venture capital fund are all on the sidelines, and there is a reason to wait and see, and they believe that when there is potential, they can do better, There is no better model or profit point at the moment.

Recent and when related to several things, by the CCTV exposure impact of the share price again back to more than 14; Dangdang Henan Logistics Center to expand to 60,000 square meters, and Ctrip, easy car network, treasure net and other vertical sites set up UMA large Data alliance; Amazon and other electricity Shangdiao high free shipping threshold, when the contrarian lower the threshold of free shipping, books, Department store unified free postage standard reduced to full 39 yuan can be free of mail.

Lower postage Although some gimmick ingredient, the significance lies in when has the layout three or four line city the plan, by this to subdivide the market simultaneously reduces the cost, because the big city user already tends to saturate, the growth point lies in below three or four line city. According to Analysys International data, the mainstream self-consumer web site, Dangdang conversion rate of 2.35% ranked first, shop 1th and Jingdong respectively ranked second and third, which means that when the lower freight threshold because the user has a great chance to become loyal users.

When a series of initiatives, let us see when very determined to fight with other electric dealers, and the CFO Shang away, it seems not to give when the haze left.

Missing O2O gene?

At present, the industry has a consensus, that the current when the biggest difficulty lies in the inability to fall, which let when the current fiery enterprise transformation and O2O tide of defeat again, is this so? When there is a corporate procurement, bulk procurement corresponding to many entities business, schools, libraries, etc., the entity bookstore recognized when, As in the position of the reader, so it can be said that most of the domestic small and medium-sized bookstores in the future can become when the offline chain, this and Suning stores O2O and Jingdong tens of thousands of convenience stores have the same, and can do the book stores, can also do other categories.

In the enterprise procurement, there is also a category is the gift card procurement, the business model involving the pre-sale of cards is regarded as entering the category of finance, so when the gift card is a kind of internet finance, the pre-sale gift card can let when there is more free money for operation, and when this kind of customers for most enterprise customers, This is another form of landing.

When the last year began to push when the client, while pushing the also when the reading client, the client has Android and iOS two versions, which means that, in addition to when the "read more" hardware reading terminal, when also began to pay attention to mobile phones, such as the popularity of mobile terminals, nature is hoping to force on the mobile internet, the current "read More" The reader is as low as 399 yuan, and the price is really attractive. Only at present when the mobile Internet has no fist products, only the client and the reading software naturally attractive enough, in the user access will pay a lot of costs, so need better planning based on mobile interconnection development.

Talk about the future

Although the current when the platform has become a business, with a number of categories, I think that when the main business should still be prominent, after all, when the books and e-books, around the deeper extension of E-books is the point. Around the book, when what can be done? The creation of the starting point and the literary ecology is an example, when can follow? It may be a little late now, the huge capital budget of copyright is one aspect, other electric dealers such as Taobao already doing this work, when doing it will be with other electric business more dimension competition. That said, when there is a chance, because when the ebook is introduced early to read this product to cultivate the user experience, when there is a good user base, these loyal fans are willing to pay for when.

If you do not want to extend to the field of original literature, you can also start from the group of Publishers. When it is connected to the most publishers, it is similar to an open platform. The current big situation, the traditional media to transform, the industry consensus is that the paper will die, the paper media after the demise of the publishing house do? Publishing house on the one hand will do digital publications, on the other hand, publishers will be pushed back to the Internet, is the platform or rely on the resources of the platform, the publishers know, when there is a number?

In addition, to cultural supplies and accessories to extend the field, is now the Internet enterprises often do it, when how to see?

Said a lot today, mainly in view of the recent comments on when the singing decline, comments are always easy, and the development of enterprises is particularly difficult, reader how to see it? Finally borrow the recent popular Mai Yili body, the end of this article: comments easy, when not easy, and look and cherish.

Wang Jiwei jiwei1122, micro-letter number: Mcjave, welcome to add, to discuss related topics?