What can millet learn from Sony and HTC?

Starting with the Google Barra, Hugo-Palawan, Millet has gradually become one of the most internationally watched companies in China. Foreigners are interested in how a Chinese-born company, even a company with a Chinese-style name, can attract the talent of a world-class internet company or other first-class company.

Subsequently, the international media on the large number of millet exposure, the United States, Taiwan, Hong Kong, Britain, Malaysia and so on. It turns out that millet is regarded as China's most innovative company, in fact, has not formed its own patent pool-last night, in the Indian market, known as "the most important one of millet internationalization strategy", was lei by Ericsson Sniper, the latter said that Millet violated its patent in communications, The Indian court issued a unilateral sales ban in Monday banning millet from selling suspected infringing products in India.

Perhaps, the future this will not be millet in foreign encounter the first patent dispute, HTC's experience vividly. HTC was an imposing 2010, but it was soon patented by Apple. As a result, 2011 years is HTC's happy year is also a sad year, happily, HTC became America's largest smartphone maker, sadly, Apple v. HTC patent infringement by the court judgement, issued a ban, in April 2012, HTC banned in the U.S. sales of some models.

This blow is fatal to HTC. Familiar with the manufacturing industry, friends know that the product development and production has a fixed cycle, to the upcoming Assembly of production to prohibit sales, HTC's orders may have been down. And the bad thing is that at the time HTC sold half its products to the United States, and Apple's approach directly strangled HTC's throat.

Perhaps because of HTC's lesson, Millet did not sell products in the United States, but first radiated the periphery of the mainland, then expanded Southeast Asia and into other countries that needed low-cost handsets, such as India. However, a mountain has a high mountain, millet evade the patent war experienced Apple, but met the communications patent deposit deep Ericsson.

Similarly, the internationalization of the enterprise, Sony is still worth learning, especially in the U.S. market, many consumers believe that Sony is the United States brand.

And can do this, inseparable from founder Shengdang and well Deep vision, in the internal Sony technicians adhere to the "three not" guidelines: "Absolutely do not imitate, never compromise, never give up", laid the pursuit of innovative atmosphere. In practice, Sony actively collects patent information, pays close attention to foreign technical trends, ensures the correct research and development strategy, and not only avoids Western patent mines. Patent information is also the basis of Sony's decision-making in joint ventures, mergers and acquisitions, joint venture and major technology trade.

Sony's success, changed Japan's manufacturing, before it, Japan's manufacturing and the current Chinese manufacturing is also synonymous with low prices, low quality, and Sony after the Japanese companies to overcome one after another technical difficulties, but also by learning Sony's successful way, the emergence of a large number of Japanese brands. In the digital arena, digital cameras have been monopolized by Japanese companies, which is an indisputable fact.

Of course, it may not be fair to use Sony as an analogy to HTC or millet. The rise of any international brand, it takes a certain amount of time, Sony set up from 1946, until 1956, with transistor technology as a breakthrough, the development of Japan's first transistor radio tr–55 to obtain a stable income, and to the 1968 Sony successfully developed "Super long" TV, It has led to a global snapping spree, laying the corporate position. It's been 20 years.

And for millet, what is the history of Sony worth Learning? We now see that lei talk about "internet thinking", but neglected the influence of millet on Chinese manufacturing industry. Some manufacturing practitioners believe that Millet has been able to expand so quickly because of the introduction of capital. But they ignore the energy and effort that Millet invests in building brands. In the millet mobile phone before, sweeping brush machine forum MIUI is the key point of exploding millet mobile phone brand.

In other words, despite the cheap, plagiarism in the domestic stigma. Lei's ultimate goal is to hope that Millet becomes an international brand. But the practice of millet and Sony that rely on technology to break through and different, but combined with the current social media, first occupy the publicity of the Tuyere, the Millet brand implanted hearts, and then to seek product improvement. From the general mode of millet generation, to the configuration of the promotion of millet 2S, and then to work and shape are disappointing millet 3, and then to become mature in all aspects of the millet 4--in the hardware products, millet using incremental improved method to improve the product to the technical content. and millet brand growth rate, has been beyond the speed of its product evolution.

Lei's strategy is clear, all can and mobile phone connected electronic products, must have the shadow of millet. From power, routing, television, hand ring to air purifier, these are devices that interact with mobile phones. However, a closer look, millet directly in hand, only television and routing-these two are intelligent home flow, millet must firmly grip in the hands. However, the result of the rapid expansion of the product line is that millet technology research and development speed, as well as patent preparation speed, not keep pace with the growth of product types. Two days ago introduced the shape of a brand of millet air purifier, the side reflects this point.

Ericsson v. Millet this matter should give Lei sounded the alarm. That is, in respect of intellectual property in the international market, Millet's patent reserves are still not rich enough. Although it has been mentioned that from the end of 2013 to 2014, the speed of domestic patent applications in millet is accelerating, the number of rapid growth. But the key communications patents and so on, but may not be able to overcome recently, unless Millet is willing to introduce Ericsson and other companies ' patents.

It is mentioned that a company named Chi Gu, which is a patent operation, can be regarded as a link of the Zhanghongjiang of the millet ecosystem. In addition, Millet also intends to dabble in chip research and development, November Datang Telecom Technology announced a wholly-owned subsidiary of the core technology will be linked core technology development and has the SDR1860 platform technology to 103 million yuan price, licensing to Beijing Pine Fruit Company. The Beijing Pine Cone subsidiary is actually a joint venture between the core technology and millet.

Millet will be expected to introduce the future of the built-in customized chip products, patent, imitation and other aspects of the topic of the dispute, will also disappear. But in getting such results, millet can not stop their development speed, also can not give up their own brand voice, the latter is the basis of millet competitiveness-estimated this sentence, some media peers will be deeply identified.