What can you gain by playing the microblogging?

40 days to play microblogging what is the harvest?

Xiao Jun Li (network name "wine red ice blue") founded in November last year, Yangzhou Mountain Luzhuode Enterprise Management Co., Ltd. here, 40 days to create a has more than 200,000 fans in the industry Weibo account directly to the industry Large group acquisition, the company brought hundreds of thousands of profits.

"They know they do it, and they can not save so many fans in two or three years," said Xiao Junli. Buyers are not suddenly fainted - the value of fans, may far exceed the people's imagination.

Xiao Junli and his team's main job is to provide Internet marketing services for enterprises, especially e-commerce sites, and weibo is an important part of it. "Weibo sooner or later will become an important media platform for corporate marketing." Weibo's growing influence and huge media value make Xiao Junli afraid to underestimate her fortune. She is fortunate that she can act in a timely manner.

At present, all the microblogging accounts of Shan Lu Zuo De companies have 2 million real fans in different industries. And many grassroots team keen to rely on joke, paragraph, constellation attract fans is different, Shan Luzuo De account are based on the industry, the gold content is higher. More than 100 industry accounts distributed in various fields such as shoes, car supplies, pet supplies, and even many ordinary hard to think of the industry.

"We now control the number of fans in these accounts are under 100,000." Xiaojun Li said that these accounts are still in training period, less than when the shot will not be released. This year, her staff's request is to do 100 more fans in the account of more than 50,000, for the tentacles to each popular industry.

Even without being acquired, these accounts have great potential - the industry microblogging plus precision marketing, Xiaojun Li believes that the value of fans is far higher than people are now estimated. "A lot of accounts then transfer advertising live, turn a few hundred pieces, of course, earn money for individuals, of course no problem, but it is too low level .For them, the value of a fan is only a few points, where we can reach 5 ~ 10 pieces. "Xiaojun Li said Shan Lu Zude has dozens of ways to profit by microblogging, but she as a company secret, refused to disclose the specific content.

Can know is that Shan Lu Zude help companies plan microblogging activities, for its design is most suitable for microblogging promotion, life, so that users are willing to participate in the program. Although the maximum is only 140 words, but the activity design has a doorway: in a planned activities for a women's bag store, the user to get lottery eligibility, you must answer the "favorite brand of which package" this issue. This requires fans to click into the merchant's website, browse the product, find the product link and paste it on the Weibo - the effect is better than simply adding the powder, forwarding a lot, although less than the number of people being attracted Have a desire to buy or are interested in understanding the brand's target customers.

Another business of Luzuo De is to help large public relations firms to do the channel. With the hot microblogging, the top 10 public relations companies have also noticed the microblogging marketing this market, but this is not their expertise. Such as Shan Lu Zuo De microblogging players such as microblogging, of course, become the implementation of its microblogging promotion program. "We do not just take over the activities of the forwarding business, and only large public relations companies have cooperation," Xiaojun Li said, "too obvious advertising campaign will affect the feelings of our fans, even turn around, my fans do not help him turn, This is ineffective. "

Xiao Junli demanding content for the event, her bid is the same. Currently, Taobao, with 200,000 fans account forwarding a price is 200 ~ 300 yuan, and Xiao Junli said that even if the charges a thousand or two thousand dollars there are still many companies come to visit.

"A fashion brand, so that more people concerned about the joke to see, the effect is not obvious," Xiaojun Li's industry class account, selling is professional. December 21 Taobao big promotions, the Taobao Alliance to find Xiaojun Li talked about cooperation. Considering that many Taobao users find it worthwhile to investigate whether the shop is trustworthy when purchasing a product. She uses the Weibo account to list the "Top 10 Women's Brands Who Participate in Promotions" Within days, it was forwarded more than 20,000 times, bringing more than 18,000 independent IPs to the Taobao Women's Channel. The next week has led to more than 2,000 transactions.

Shan Luzuo more industry accounts are still in the training period, which makes Xiaojun Li confidence in the performance of this year's company, at the just-held annual meeting, each employee has an iPhone4 or iPad can get hands. A few days ago, she found a venture capitalist who, after evaluation, decided that the current value of the microblogging accounts owned by Yamazaki was between 5 million and 8 million yuan, which is only less than three months' worth .