What causes the keyword ranking to float

Summary: The recent site of the key words floating frequently, I believe there are a lot of webmaster have found, so what is the reason for the occurrence of the key words floating? Today 77 to detailed analysis of the principle of floating key words and countermeasures. The issue of interest for the key

The recent site of the key words floating frequently, I believe there are a lot of webmaster have found, so what is the reason for the occurrence of the key words floating it? Today 77 to detailed analysis of the principle of floating key words and countermeasures.

Issues of Interest

Who is the biggest winner of the floating word? The answer is very simple, Baidu, Baidu as a large commercial company, but also a listed company, then his first task is to make money, to their own share price does not fall, then Baidu must first of all to ensure the interests of shareholders, the second is to ensure that they occupy an absolute large market share. And Baidu's main business is search engine, then he wants to increase market share, it is necessary to improve their own user search experience.

Now that you want to improve the search experience, then the corresponding algorithm update is indispensable, especially since 2012, Baidu frequent improvement algorithm, the simplest reason is the interest problem, due to the addition of 360 search, led to Baidu's market share decline, Baidu in order to occupy market share, but also to 360 counterattack, So we are familiar with some of the algorithms have emerged ...

Once in 2011, Baidu's Li Yanhong said: "The opportunity of the middle page is only three years", that is to say, Baidu will be in 2014 Baidu's algorithm will have a big change, but in fact, from this year's situation, Baidu's algorithm has been updated quite frequently. Now Baidu algorithm is mainly to enhance the user experience.

Ways to improve the user experience

In front of the said Baidu improved algorithm is to improve the user experience, then Baidu upgrade is which part of the user experience? Is it a minority or a majority? The results are self-evident, of course, the needs of the majority, and through a large number of data survey analysis, we came to a conclusion: most of the search for a business word is not to buy the product, but to find relevant information.

At the same time, Baidu service users and we serve the user is not the same, our website service users are: the need to buy our products users rather than those who check the information and our peers. And Baidu serves the object is: Baidu bid customers and meet the majority of users to find information.

The crisis facing small and medium-sized enterprises

As mentioned earlier, Baidu and we serve the object is different, and also with the object of our services conflict, then, the traditional small and medium enterprises crisis is coming, why is it a crisis? Because the users looking for information are far greater than those who want to buy our products, and Baidu to meet these most of the user experience, so, in the near future, the traditional small and medium enterprises website will receive serious impact, because the traditional small and medium enterprises from the beginning of the design of the original intention is to a word "conversion rate" To do, this kind of site from the beginning of the construction of thinking is wrong, simply to improve the conversion rate of the site is no user experience to speak of. Let alone solve the user needs to check the data, the site's ranking situation is conceivable.

How to face the crisis

Baidu algorithm update to the user experience, the traditional enterprise site rankings will certainly decline, then how should we do? Here 77 think we should adopt circuitous tactics, what is circuitous tactics? Very simple, is that we go first to meet the needs of most people, that is, to check the information of those people, enhance the user experience of our site, to meet the upcoming Baidu algorithm update. For example, the author of the "Zhengzhou seo" This word, the previous site ranked on the seventh page, since the beginning of publishing technical articles for peer reading, that is, to solve the needs of our peers, the ranking directly increased by 3 pages. This proves that we are in the right direction.

Since we've upgraded our site's user experience, the site will get a good ranking, through the ranking of the site will bring traffic to our site, and at this time we meet the needs of most users, but also in our industry to form a certain degree of authority, with the flow, with the authority of So at this time we are on our website to hang their products ads, but also afraid there is no sales?

Summary：

Baidu has been vigorously improve the user experience, we as a parasitic in Baidu under the eaves of a bird, as long as Baidu and the pursuit of the same goal, then we will not be pulled off Baidu, ranking can be more stable, more long-term.

Above content by 77 SEO blog http://www.qiqiseo.com/to Stationmaster's home to submit, if have reprint please indicate source.