What causes users to unsubscribe

It's not easy to do any media product, and it's hard to get people to subscribe, but it's disappointing to see unsubscribed news.

Why do people unsubscribe, people may not be satisfied with the content provided, or tired of this endless self-advertising or push the mail too often? Perhaps not too clear reason, people just happy.

If you really want to know why people will unsubscribe, may wish to ask yourself the following questions, later to avoid making mistakes in these areas.

1. Is it suitable for mobile device screen display and reading?

People are reading more and more mobile phones, more than 25% of the content is read through the phone screen. When you see the mailbox statistics, 40% CTR from the results of the mobile client, but also to know the importance of this approach to mobile phones.

First check whether the release of their own release is suitable for mobile phone display. Many system mail senders are integrated into the content display and can be automatically adjusted with the open terminal program, but repeatedly verified on different operating systems to ensure that their mail on a variety of platforms, different devices have a stronger open Readability is not detrimental to improving the e-mail's effectiveness.

2. Did you pick the right time to send?

The opening percentage of the mail is closely related to the subject industry of the sending time and the mail content. Different sending time and different industries may have different benefits. It is recommended to send between 2 pm and 5 pm, of course, you can also do an A / B split test, to see which time period is open, keeping the other conditions consistent.

Many people are accustomed to viewing mail at lunch or on commuter roads, and the push of these two time periods is not bad.

3. Is e-mail the preferred way to contact customers?

E-mail is not the only way, perhaps you can also save the unsubscribed users through other alternative ways.

When a customer unsubscribes, they offer other product-focused options such as social media, which users may find more concise and efficient than email.

In confirming unsubscribed emails, attaching an account link to social media like Twitter, Facebook, Tumblr, etc. may be able to take the last chance to retain some of the users. The user's idea is that you can never guess, who knows they will not return to the mail subscription after trying out other contacts?

4. whether to impress users?

There are thousands of similar subscription emails that users access on the web, maybe they do not remember your product at all, and subscribed to it at that time. For example, in the theme of writing "XXX from XX company", it is better to take full advantage of the title and subtitle, to maximize the promotion of products.

Of course, there is nothing wrong with adding advertisements for bulky items in the mail, but the most crucial thing is to make subscription users impress you from the bustling push emails and advertisements.

5. Made too fast vs fat enough

Are you still struggling to send mail at what frequency is the most appropriate? Many people worry that they are not sent too diligent, the other will not be bothered? But recent studies have sang the opposite: in many cases is Not enough hair, like 4, 5 times a month this push speed, obviously there is much room for upward adjustment.

Some small companies are starting to choose different delivery methods, no longer meaningless daily promotional messages, but the content is compressed to two lines, to encourage users to innovate, to provide users with real content and convenience. So even if the hair every day, it will not make users feel trouble, it is also time-saving to read.

6. Perhaps the mail content is too boring?

But there is also the most sad one possible: online marketing is simply nonsense. Perhaps you tirelessly send mail every day, but like a stone sinks. The problem may be content: users need to see something that actually helps them and improves their productivity.

Before sending each mail, first sort out the content of the message: What kind of information can readers get from? What is the relationship between the information and own product or service?

These key points should have the following characteristics: Users do not have to spend extra effort, not rhetoric stacks. If you are doing well in the industry, then you may wish to share some experience and tactics through the mail, allowing users to feel the value of reading subscription mail.