What causes Web site rankings to fall

Summary: Baidu every update is someone to worry about, this time my stable 3 months of the site suddenly ranked, weight down, in the morning has been pondering this problem, what is the reason for the decline in the ranking of the site? I checked the site links, outside the chain, the article

Baidu every update is someone to worry about, this time my stable 3 months of the site suddenly ranked, weight down, in the morning has been pondering this issue, in the end what is the cause of the decline in the site rankings? I checked the site links, outside the chain, articles, access logs, spiders crawl records. One by one in the analysis, inspection. Have found in recent weeks outside the chain and included very unstable situation, and snapshots also appear unstable, I start from here, recall that the beginning of the month customer requirements for the site title as a slight change, after adding "XXXXX". From spiders crawl records, snapshots, and so on the abnormal I will determine is definitely the change of the site title, modify the site description of the Impact!

(Picture is the website now Baidu ranking screenshot)

The next thing I think about is the last change in the title of the case to remedy, it is impossible to always appear like this! Because it is today, I will be from three aspects of the site on the line SEO, in the next update hope to come up,

First: For small changes in the title, it seems not serious, but cheated Baidu, stable for several months, Baidu is the weight, ranking is very good to you, and in one day you have changed, the title must not change, otherwise the impact is very large. I use the article in the chain of collation, every day to the article as far as possible to the original or false original. Note that it is best to update the article time periods at the same time of day.

Second: In time to clean up some of the low weight of friendship links, as much as possible to change some of the quality of friendship links, and then regular daily to do some outside the chain, for the site to vote plus points, and the chain must be in the relevant industry, or high weight site to do, of course, a good chain equivalent to 10 of the outside chain of garbage. So not much but in essence.

Third: Timely tracking Site access details, the site's bounce rate to continue to reduce processing, of course, this should be adjusted to the user experience, we need to do a good job site experience, this is still difficult. Of course, we check the daily visit day, crawl log, link fluctuations and other situations to respond to processing.

Summary: I believe that as long as do these, no one-month site rankings will definitely rise, but this lesson also told me, the website title do not casually change, here also remind Webmaster. The article does not write well do not make bricks.