What Chinese public-funded websites can learn from Indiegogo

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In the evening of Tuesday, I went to Indiegogo's 8 street office in the Soma district of San Francisco, where I took part in the event, called "Indiegogo Lab", that night, to invite entrepreneurs to discuss how best to use the site.

We have already covered a lot of topics on how to use the public-raised web site before. In this event I am most concerned about why there are a number of projects in the United States can be overnight in the public to become a star on the site, and there are a lot of domestic websites, but we rarely hear similar stories? What can we learn from these two websites, Kickstarter and Indiegogo?

Of course, cultural differences are a reason that cannot be neglected. In the United States, after the Jobs Act was signed, the pattern of public financing was protected by law. At the same time, everyone can be the day to make a model of investment in the future, on the premise of the perfect service rules, investment return mechanism in line with the spirit of contract. In China, on the one hand, trust hinders people's enthusiasm to participate in the project, on the other hand, in China, the "profit-driven" component seems to be bigger than "investment", and it is difficult for participants and sponsors to form effective mutual aid.

Compared with Kickstarter and Indiegogo, the former is more rigorous in the selection and service rules of the project, for example, for projects in the United States only, the amount of financing. The latter is mainly open and flexible, with Indiegogo's own staff saying, "We welcome all kinds of entrepreneurial projects from around the world." "An entrepreneur at the scene told me that he had a friend on the Kickstarter to finance, Kickstarter restrictions in fact to increase the stickiness of users to help," on the Kickstarter financing is relatively easy. ”

I have not heard of Kickstarter to do similar offline activities, but Indiegogo's staff told me that Indiegogo every month to help entrepreneurs use Indiegogo activities. In the day's activities, Indiegogo customer relationship leader, product owner first about how to do a good job in Indiegogo, such as setting goals, be sure to shoot video, timely reply to users. The founders were then divided into three groups--hardware, software, local small businesses or services--and the Indiegogo staff answered their questions separately.

This is the way Indiegogo attracts more people to their platform, and you can see that Indiegogo care about their founders. "There are a lot of hardware entrepreneurs in the public financing of the success of the site, we always put the public and hardware linked together, we want to tell all the entrepreneurs, the public Web site is not only hardware, there are other." A Indiegogo staff said to me.

The ultimate goal is to have more good projects on the Indiegogo, which are interdependent relationships with the public-funded sites. First of all, do not tube Kickstarter recently founder of the news and hardware is always unable to deliver on time, it can be called as a synonym for the site, the most important thing is Kickstarter on a number of good projects, such as Pebble, Ouya, And Indiegogo's practice is also worth learning--by the establishment of the customer service department to sum up the past successful projects, so that people want to finance here first "learn to use the public chip site."

Finally, Kickstarter and Indiegogo are working with the Silicon Valley incubator. For example, Pingwest's hardware incubator Lemnos lab was working with Indiegogo, and Lemnos lab focused on early hardware startups and looked at Indiegogo projects while at Lemnos Lab-graduated startups can also raise money on Indiegogo (they can also choose Kickstarter), both of which offer a number of recommendations or favorable terms for the entrepreneur. Incubators are a good outlet for early entrepreneurs.

There are already a number of vertical websites in Silicon Valley that have started learning about both sites, and the founder of the Patreon and healthcare platform Wasti,patreon, which we've covered for artists, Sameul Yam, said in an interview with Pingwest, Patreon on the amount of fundraising (at least 1 dollars, the more money a supporter pays, the more feedback the artist has to give) and the restrictions on payment steps (the monthly settlement, the supporters can go back) is to think carefully about the problems people will worry about when they raise Kickstarter Financial security and guaranteed returns.